Date post: | 07-Jul-2015 |
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Technology |
Upload: | michael-maclennan |
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EXPERIENCE DESIGNFor the Geospatial Web
Experience Design
This week we'll look at experience design
And the future of the geospatial web and community engagement
Hand out Final exam
Experience Design
Experience design is the process of designing with a focus on the user experience and cultural relevant solutions.
It constitutes a paradigm shift from traditional thinking
Experience Design
Not improving functionality but looking beyond the interaction to the experience.
This direction was pioneered by people like:
Bill Buxton Don Norman
Experience Design
We are creating a context for experience when we are creating a product. Overbeeke (2001)
http://www.billbuxton.com/#talk
Experience Design
In context of design the focus is around moments of engagement or touchpoints.
These are similar to what we see in use cases and user flows but extend beyond the computer screen.
Experience Design
Is concerned with:A user's relationship with that objectThe feelings around the objectEnriching the user's life
Experience Design
It's less concerned with increasing or improving functionality.
Experience Design: Why?
If the experience produces negative emotions then the user is less likely to use the product again.
For Brands this can be extremely deleterious.
What's appealing in one culture is not necessarily appealing in another.
Youth are another good example.
Experience Design
What does this have to do with Elements of user experience?
Last week
Looked at the Strategy and Scope plane
This week we'll look at the last three planes in web design.
At the structure plane we start focusing more on the experience in a concrete way.
Stage 3: Experience Design
Structure Plane: Interaction DesignDefines how the system behaves in response to
the user interaction.We draw these interactions from the scope plane
At this level we see the overlap described by Garret.
Stage 3: Experience Design
Interaction defines functionality and system requirements.
As a result work within the scope plane is utilized in part to the structure plane
Stage 3: Experience Design
Structure Plane: Information Architecture
Content Inventory starts to define site architecture
Page definitions
Site map
Stage 4: Experience Design
Skeleton Plane: Elaborates on the information Architecture and Interaction Design through Wireframing
Wireframing concerns itself with the placement of content pieces without concern for the look
Stage 4: Benefits
Without spending money on coding: flows, interactions and designs can be validated through:User testing Internal reviews Feasibility reviews (With Tech)Stakeholder reviews
Stage 4: Experience Design
Deltas:Not all clients get it. It can shake the confidence that the stakeholder
may have hadResults aren't always tangible ie actualized in the
websiteStakeholders can interfere with the process
trumping the research
Stage 4: Experience Design
Conclusion:Designing a site or product in this manner allows for
user centric developmentGreater numbers of retained, loyal customers Increased return on your investmentReduced training & support costsReinforced brand image