The Reason:➢ Every automobile make and model is manufactured based on each company’s vision and goals.
➢ They differ from engine type to body shape to even the cushions on the seats. Just as there are differences from make to make and model to model, there are differences from auto owner to auto owner, from individuals to families.
➢ Based on their lifestyles, occupation, families and interests a host of products and services are essential to every auto owners life.
➢ In this presentation you will see how important our data is in the success of reaching out to automobile owners.
➢ It will also explain the details and additional data that we can provide for the Automotive ID Database.
Media One Auto ID Database:
Why Use Auto ID data?
➢Research and analytics
➢New vehicle launch campaigns
➢Competitive-owner outreach campaigns to drive sales
➢Direct Mail campaigns for new/used car sales
➢Email campaigns for new/used car sales
➢Driving traffic into dealerships via email/direct mail
➢Insurance underwriting
➢After-Market warranty sales
Media One is a wholesale provider of fresh marketing data.
Every single record MUST be corroborated from two separate sources to be included into our database.
A 3rd record must be received within a ten-month period to keep the file in the “master work” file, otherwise it is removed until such 3rd validating record is received.
Where we get our data: It is compiled from multiple sources such as:
Point of Sale and Point of Service (at the dealer level)
Major car clubs of America (e.g., BMW, Mercedes, etc.)
Warranty companies
Aftermarket repair facilities and Insurance agencies.
Online count system with your own login and Password
NCOA’d on download of your order. No additional charge.
Clients: Three of the nation’s largest insurance companies; numerous auto manufacturers, approx. 80% of Dealer Groups, warranty co’s., and more.
Since we receive data from so many different sources it allows us merge/purge them against each other to validate records and also allows us to eliminate records that do not match up. This allows us to completely update our database once a week to ensure the highest quality data possible for our clients.
Why we are unique:
Overview: Auto ID Database
118 million Online Count
System
(265,000 new per month)
Update Cycle:Every Monday
NCOA(National Change of
Address)Done at download
DemographicSelections
Segments
Online Count & Ordering System
Auto ID selects Year Make Model Odometer at Last Recording Lien/No Lien Purchase Date Title Date Own Lease
…and more.
List of Available Selections
Demographic Overlay Selects Income Range (Individual or HH) Net Worth Homeowner/Renter Ethnicity Telephones Cell Phones Presence of Child Ethnicity Credit Card Holder Book Buyer Magazine Subscriber Mail Order Buyers Marital Status Age Donor Gender Geographic Length of Residence Parents of Students
…and much more!
Make and Model
This feature is our most effective and most popular. We can select from every make and model as well as the vehicle year. Knowing the details of what auto owners actually drive is essential to any company wanting to reach this industry.
Below are just some of the manufacturers that we have:
NOTE: VIN can be used to search our database for specifics and pull out those specific records and output name, postal, Year, Make and Model, by using that VIN info to qualify the search and data pull, however the actual VIN data itself can only be released under certain circumstances like insurance underwriting and also on a state-by-state basis and/or case-by-case basis depending on the DPPA and Shelby Amendment Laws and as they pertain legally within certain states.
Mileage Capturing the auto owners total mileage at time of auto service and/or purchase. By knowing the last recorded mileage, certain clients can determine when the car is due for service or when there manufacturer warranty may expire.
Political: We house the United States Voter files with freshly appended email & phones, US Veterans by Branch of Service, Active & Retired Military, Hispanics by Congressional District & all Donor data from State records.
Email: 230 million confirmed-deliverable, updated weekly
Email Broadcasting: We mail approx 30-45 million messages per week. Full Tracking Reports.
Bulk Internet Data & Specialty Lists: We receive between 9-12 million fresh Internet opt-inrecords each month from 3,218 websites.
Consumer: 230 million Individuals and 118 Million Households.
B2B: 23 million postal and 7.2 million email database with individuals by job title & company.
Date of Birth: 186 million record file of individuals (multi-sourced and double verified).
Auto ID: 117 unique vehicle records, 96 million at the household level, freshly updated bi-weeklywith Year, Make, Model, Length of Purchase, Odometer, Leased/Purchased. Double validated.
Cell Phones: 146 million, 68 million SMS capable (with opt-in)
Compliancy: All data is 100% CAN-SPAM Act of 2003 compliant. Usage Rights: All data purchased comes with Unlimited Usage including email.
Hygiene: Accuracy and data integrity is our number one priority. We offer a full suite of datahygiene solutions to ensure the highest return on our clients’ investment.
About: We are a wholesale provider of fresh marketing data.
Nathaniel Latimer
Main: 954-776-1197 ext. 212
Fax: 954-776-1152
Media One
1000 NW 65th Street, Suite 200
Ft. Lauderdale, FL 33309