Experience Spatial IntelligenceRetail
Many stores are today providing free Wi-Fi access, but how much personal interaction and selling opportunities does this create? In most stores, where the Wi-Fi service is provided by a third party provider or is limited to basic internet access the answer is none.
Five hundred customers walked into your store today. When
did they arrive? How long did they stay? How did they interact
with the space and merchandise? Where did they stand?
Which area of your store did they spend most time in? Was
this their first visit? Will it be their last? Which products were
they most interested in? What offers did they look at? What got
them interested? What made them buy? Have you tempted
them back with a future offer?
You don’t need to have unique powers to know all of this; you
just need the capability to interact with your customers and
collect and analyse the wealth of intelligence being provided by
the movement of your customer’s smart phone or tablet.
Spatial Intelligence from Logicalis gives you the capability to
build rich mobile in-store experiences, track and analyse your
customers’ activities and interactions with your retail space,
and all in a way that’s discreet, ethical, visual, meaningful and
actionable, and provides your customer and your business with
real value exchange.
Retail Spatial Intelligence - Building Insights from your Customers Behaviour
Customers can choose to remain anonymous or they can
chose to engage in a trusted and therefore more ‘visible’
relationship with your brand by opting to subscribe to
additional services, promotions, newsletters and loyalty
programmes that you offer.
You can deliver more enjoyable, rewarding and profitable customer experiences
Logicalis Spatial Intelligence is more than just about building
customer insights, it provides you with the ability to deliver
richer in-store experiences, engaging your customers with
information, offers, events, video and a wealth of additional
content, directly to their smartphone or tablet.
And all without having to download an application – something
that is proving a costly and ineffective way of grabbing a
customer’s attention. Logicalis retail customers have found that
using the Spatial Intelligence web browser experience is 73
times more effective than a custom built in-store application.
How many of your customers are likely to visit an app-store just
to see what offers you might have in your store today?
Because Logicalis Spatial Intelligence is designed to offer
varying levels of personalisation, every customer can be given
a rich in-store experience and you can tailor the experience
to known individuals who are more deeply engaged with
your business.
Spatial Intelligence can also be fully integrated with existing
CRM systems, so you can connect the experience of
customers to actual buying patterns within the store, building
the most accurate picture of your customers behaviour
ever available.
You can offer your customers
• A more interactive and rewarding experience
• Useful product and service information
• Helpful product location aids and 3D store maps
• Timely discounts and promotions
• Incentives to visit other departments, concessions
or restaurants
• Security information and safety announcements
With Spatial Intelligence, you can adopt more powerful, timely
and effective marketing solutions. You can encourage your
customers to stay longer, go further, see more and spend more.
You can track their movement, their location, and their behaviour
The smartphones and tablets that every consumer now carries
around in their hands, pockets or handbags can be harnessed
to deliver rich and revealing insights into their choices,
movements and behaviour, enabling you to build a deep, rich
understanding of your customers and how well your retail
space allows them to interact with you.
And with the latest Wi-Fi technologies you can track the
motion of a device to within less than a meter; whether that
customer decides to use your Wi-Fi experience service or not.
2nd visit this week
1st time customer
Buying
Browsing
QueuingPriceChecking
Logicalis Spatial Intelligence enables you to:
• Track individual customer movements and behaviour
throughout your retail space
• Understand which displays, departments and locations
within your retail space attract the most customer traffic
and attention
• See how much time customers spend in each part of
your retail space
• Identify new and returning customers, and how many
visits they have made
• Identify customer ‘Dead Zones’, hot spots and
congestion points
• Analyse customer movements and behaviours by any
period of time: minute, hour, day, week, month, year
You can choose to build these insights from your own in-
house Wi-Fi network or consume the network as a service;
but the key to Spatial Intelligence is that by bringing the
insights in-house, you are not giving away your customers
experiences, movement, and behavioural insights to a third
party.
You provide the experience, you provide the network, and
you own the insights.
Spatial Intelligence comes with a world-class pedigree and unrivalled delivery capability
You can choose to have spatial Intelligence implemented
as an on-premise solution or delivered via the cloud as a
service. Logicalis can also provide front-end services to help
configure and personalise your in-store experiences and
marketing platform.
We have all the retailing experience and technical expertise
needed to tailor your Spatial Intelligence solution to meet
your exact requirements.
Logicalis can also design, build and optimise your network to
deliver great access to customers and also the location and
motion accuracy needed to build accurate customer insights.
Spatial Intelligence has been created by ITUMA, a Logicalis
Group company. ITUMA is a marketing company, rather than
a technology company. This is important because it means
Discover how Spatial Intelligence from Logicalis can help you optimise the profitability of every square meter of your real estate, and improve customer satisfaction, engagement and loyalty.
that Spatial Intelligence has been developed from a deep
understanding of customer engagement, behavioural science
and environmental marketing. It is a pure-bred marketing tool.
ITUMA is a German based company. Germany has the strictest
data protection regulations in Europe and Spatial Intelligence
complies fully with all current European regulations governing
the collection and use of personal data.
Logicalis is an international IT solutions and managed
services provider with proven expertise in communications
and collaboration; data centre and cloud services. We have
revenues of $1.6 billion and employ nearly 3,700 people.
Our technical specialists design, deploy and manage ICT
infrastructures for around 6,000 retail, corporate and public
sector customers worldwide.
Visit
www.uk.logicalis.com
Call
01753 490 767
© Logicalis 2015. All trademarks are acknowledged. The information in this brochure is subject to change.
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