Experience Track 2_Kerrison

8/13/2019 Experience Track 2_Kerrison

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Worldwide Access | Opportunity | International Standards

Mike Kerrison, Director of Academic

Development

MOOCs at the

University of

London


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Key Highlights

1. Strategic Objectives for MOOCs

2. First Phase MOOCs Facts & Figures

3. What did we learn and Business Model ?4. Outcomes

5. What happens next?


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The University of London

International Programmes(previously the External

System) was established in

1858 by Queen Victoria.

The worlds oldest provider of degrees

through flexible learning


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The University of Londons reputation for high academic

standards is based on the outstanding teaching and research

of its world-renowned Colleges, which are responsible for

the development and assessment of all our courses.4


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Today we have over

54,000 students in

over 180 countries

studying on more

than 100 different

programmes

Global Programmes

5


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Mission and Profile

Recruitment to Flexible and Distance Learning

International Programmes

Innovation and Investment: Learning journey to trial

new pedagogical approaches for massive courses

1. Strategic Objectives for MOOCs


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First English HE provider to launch a MOOC

212,110 registeredlearners

93,468 active learners

160 countries represented

8,843 Statements of Accomplishment

91% of learners rated our MOOCs GoodExcellent

150+ new degree applications from MOOC students

2. First Phase MOOCs Facts & Figures


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Creative Programming for Digital Media & Mobile Apps

(BSc Creative Computing)

English Common Law: Structure and Principles(LLB)

Malicious Software and its Underground Economy

(MSc Information Security)

The Camera Never Lies

(BA History)

2. Facts & Figures


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2. Facts & Figures


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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Student Feedback: Overall MOOC Experience

Poor Fair Good Very good Excellent

2. Facts & Figures


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MOOCs attract a wide age-range, but learners

are typically mature.

3. What did we learn?


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0

5

10

15

20

25

30

35

40

45

50

11-20 years 21-30 years 31-40 years 41-50 years 51-60 years 61-70 years 71+ years

Percent



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MOOC learners are well educated...



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0 10 20 30 40

Doctorate

Masters

Bachelors

Professional qualification

Secondary school higher qualification (e.g.

A Level)

Secondary school qualification (e.g. GCSE)

Some schooling

Percent

Coursera MOOCs

International

Programmes MOOCs



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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Coursera

CNL

CP

ECL

MS

Not a student Full-time student Part-time student



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Registrations and active learners are different

things.



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Registered on the MOOC

Watched a lecture

Attempted a quiz

Submitted an assignment

Earned an SoA

55%

33%

43%

43%



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CNL CP ECL MS Total

Total registrations (at launch) 48,648 80,127 41,715 41,620 212,110

Active students (first week) 23,051 36,268 14,207 20,966 93,468

Conversion rate 47% 45% 32% 50% 44%



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MOOC learners use the course for different

reasons.



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Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

CNL 23.051 12.525 8.705 7.772 5.765 5.149

CP 36.268 29.839 18.568 12.313 10.628 8.890

ECL 13.183 11.580 7.454 6.866 5.033 6.419

MS 20.966 15.157 10.779 11.395 9.495 6.531

0

5.000

10.000

15.000

20.000

25.000

30.000

35.000

40.000



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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Before MOOC

After MOOC

Malicious Software: subject understanding before and after MOOC

Poor Fair Good Very good Excellent



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CNL CP ECL MS Total

Earned a Pass SoA 358 1,255 349 1,741 3,703

Earned a Distinction SoA 1,113 976 2,228 823 5,104

Total SoAs issued 1,471 2,231 2,577 2,564 8,843

CNL CP ECL MS Average

Completion rate against 1stweek active users 6% 6% 18% 12% 9%

Completion rate against 6thweek active users 29% 25% 40% 39% 33%



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MOOC student conversions to our full degrees justifythe initial outlay



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Signature Track has potential

Increases completion rates (99-100% ST completion)

Potential to fund MOOC development if offered by a

vocational /skills-based MOOC, as they are both

popular with learners who want to augment theirCVs.



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MOOC development resource is front-loaded,but subsequent sessions should require less

oversight .



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150+ Applications for full fee paying programmes

90%+ for Undergraduate Programmes and 10% for

Postgraduate Programmes

Enrolments range from Computing, LLB, economicsthrough to theology and philosophy degree

programmes



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Business Model

c20,000 per MOOC development cost (marginal)

c80,000 cost for the 4 UoL first phase MOOCs

c150,000 per year revenue from 150 new student

registrations (for 3-5 years)



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High satisfaction of MOOC delivery (90%+)

Learning Journey has commenced

MOOC Business Model can work Signature Track to maintain MOOC delivery

MOOC conversion to (fee paying) International Programmes

Learning Analytics and Adaptive Learning is work in

progress

4. Outcomes


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Six new MOOCs in 2014 from across the University of

London federation.

Re-launch of our first four MOOCs in 2014, intendingto trial a new model for instructor engagement.

Strategic implementation of lessons learned in

International Programmes.

5. What happens next?


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Any questions?


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Further Information:

[email protected]

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

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