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E xp erientialM arketing From the W eb to Live and B ack A gain Inbound M arketing Sum m it – B osto n O ctober 6,20 10 @ TheTim Hayden
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Experiential MarketingFrom the Web to Live and Back Again
Inbound Marketing Summit – Boston
October 6, 2010
@TheTimHayden
Photo: Alpharooms.com
EXPERIENTIAL
guerilla
sampling
tradeshows
retail
outdoor
mobile
social
tours
stunts
*Source: Keller-Fay Group*Source: Keller-Fay Group*Keller-Fay Group 2009
93% of Word-of-Mouth takes place
OFFLINE!*
*Keller-Fay Group 2010 Image: David Orr
Engagement
Awareness
But Still…Forrester: 1 out of every 4 Americans under 44 uses a
smartphone
Mobile Websites
Think “Disposable”Mobile Apps
Meet them THERE
http://Ez.com/imsfun
