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Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection...

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Experiential Marketing Molly Pierce AAD 517

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Page 1: Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection through the Senses Engaging Experiential Creates a Memorable and Emotional Connection

Experiential Marketing

Molly PierceAAD 517

Page 2: Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection through the Senses Engaging Experiential Creates a Memorable and Emotional Connection

Experiential Marketing

Creates Connection through the Senses

Engaging

Experiential

Creates a Memorable and Emotional Connection

Builds customer relationships for the long term

Important to create the right experience

Page 3: Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection through the Senses Engaging Experiential Creates a Memorable and Emotional Connection

Page 4: Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection through the Senses Engaging Experiential Creates a Memorable and Emotional Connection

Lexicon Terms

Visual Impact

Social Proprioception/Social Perception

Experiential Participation

Page 5: Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection through the Senses Engaging Experiential Creates a Memorable and Emotional Connection

Visual Impact

Integrating visuals

An effective tool to boost engagement

Helps the audience retain information

Page 6: Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection through the Senses Engaging Experiential Creates a Memorable and Emotional Connection

Social Proprioception/Perception

Page 7: Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection through the Senses Engaging Experiential Creates a Memorable and Emotional Connection

Experiential ParticipationExperiential learning

Personal and Environmental Experiences

Meaningful and Lasting Impact

Social Swipe Charity Billboard

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