Date post: | 08-Aug-2015 |
Category: |
Design |
Upload: | christian-montoro |
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experientialVISUAL DESIGN
“shaping the idea of creating experiences that connect people to a place” -SEGDsocietyofexperientialgraphicdesign
how do shared multimedia experiences in the built environmentPROMOTE SOCIAL INTERACTION AND COMMUNITY DEVELOPMENT
experientialvisual designSYSTEMS
lighting
projections
structures
significance
engagingpromotionalinformativecollaborativeinspirationalenhancing
design application
brandingwayfindingproductinformationmotion&videointerface
industries
publicspaceconsumergoodsentertainmentadvertisingcommercial&retailarchitecturetransportationfashion
political socio-economic
digitalculture,artmuseums,campustouchscreens,designschool
studenthousing,tempemarketplace,phoenixconventioncenterphoenixdowntown,
ASUcampus,tempetownlake
cultural/education
researchCONTEXT
researchPROXEMICS
structures,outdoor,largeprojection,stagedesign
retail,home,tradeshows
products,interfaces,materials,sensors2feet
4feet
12feet
public
social
personal
researchFRAMEWORK
platforms
personalsocialpublic
environments
museumparkcampus
participants
studentbusinessownerconsumer
factors
crowdingdurationinteractiongroupdiscussion
data collection
observationinterviewexperiment
synthesis
effectonsocialinteractionimpactoncommunitydevelopment
user insight
experiencesbehaviorexpectationsfutureprojects
investigation of multi-media experiences in the built environment
PERSONALOBSERVATION
“you who are getting obliterated in the dancing swarm of fireflies”
Phoenix Art Museum
impact on community development in the city of Phoenix as an art piece that anyone can appreciate
brings new people into the arts community and reshapes or redefines art in the area by encouraging experiential works
INTERVIEW
Trish
social extrovert who loves games
visualdesignstudent
previouslyalandscapedesigner
interactive projections on the floor at “The Main Event” for children to play and interact
fireflies exhibit is zen-like personal experience and focuses attention to the senses
The community benefits by having a more successful art museum as a centerpiece for a creative community
ASU Design School could add an installation to the 2nd floor courtyard to build community and social interaction
”
“
INTERVIEW
Matt
tech-savvy entreprenuer
webandUXdeveloperandownerofFactor1
previouslyeventplanerandproductiondesigner
architecture is becoming more experimental, allowing opporunity to utilize strange new spaces
clients are asking for wasy to enhance their branded experience beyond the website
demonstrates an effort by a community to try something new and to take risks
quality photography and video is extremely important in an increasingly digital environment
“
”
INTERVIEW
Mark
sneakerhead who follows fashion trends
visualdesignstudent
previouslyacommercialartist
”
there is a huge opportunity to improve the retail experience with multimedia installations
retail experiences are meant to be social interactions in a branded environment
community of sneakerheads would appreciate a stronger connection between the sneaker and the athelete
projections onto shoes, video between displays, interactive backgrounds and effects when trying on shoes
“
PERSONASBIAXAL MAP
highly social
notsocial
more excitable
lessexcitable
tech-savvynerds
trendyconsumers
naturelovers
realists
Retail
How personas might relate to multimedia installations in the retail environment
FINDINGS
from observation
projectionsinthesocialspaceattractmorecrowdsforshorterdurationsandencouragediscussion
installationsinthepublicspacehavelesscrowdsbutpeoplemaystaylongertoappreciate
artinstallationsthatarepersonalexperiencesareoftenfavoritesandmemorabletotheviewer
installationscanbebeneficialforbrandingaspacetoenhancethecommunity’spurpose
canalsoserveasacatalysttobuildingastrongercommunitybyenhancingtheexperienceandlegitimizingagroupofpeople.
from interview
sharedmulti-mediaexperiencespromotesocialinteractionwhenthereissomethingtofigureoutordiscover
someexperiencesarebetterunderstoodindividuallybutstillpromotediscussionafterwards
peoplepreferenvironmentsthatareuniqueandblendmediaintotheexistingenvironment
thePhoenixcommunityisimpactedwhenamultimediaexhibitbringsmorepeopleintothecreativeandartscommunity