Date post: | 19-Jan-2017 |
Category: |
Marketing |
Upload: | martech-conference |
View: | 221 times |
Download: | 3 times |
Colin McFarland @MCFRL
Experimentation
Education & Tooling
Associations (x,y)
PromotionHere
Causality (x -> y)
HARKing
p-hacking
We tend to digest data in ways that confirm what we already think
Miami
Edinburgh & Glasgow
Singapore
BeijingBarcelona
Shenzhen
BudapestSofia
London
Tokyo
Peer review
Discovery
Ground Truth Problem
Parallelism
Configuration
Build tools that make doing the right thing easy
(and the wrong thing hard)
@MCFRL