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Experimenting with the Ethics of Experimentation, Spark the Change 2015

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https://www.flickr.com/photos/87007001@N04/15126712086 Experimenting With Experimental Ethics Adrian Howard (@adrianh) #SparkLDN
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Page 1: Experimenting with the Ethics of Experimentation, Spark the Change 2015

https://www.flickr.com/photos/87007001@N04/15126712086

Experimenting With Experimental EthicsAdrian Howard (@adrianh) #SparkLDN

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😇😈

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https://www.flickr.com/photos/marcopako/2390914273

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http://www.pnas.org/content/111/24/8788.full

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http://www.pnas.org/content/111/24/8788.full

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https://www.flickr.com/photos/frenkieb/385690862/

Most of what we read under the name business ethics is either sentimental common sense, or a set of excuses for being unpleasant

– For Business Ethics: A Critical Approach (Jones, Parker & Bos)

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https://commons.wikimedia.org/wiki/File:Mamba_(pistol).jpg

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https://www.flickr.com/photos/45131642@N00/4433233650

The Trolley Problem

Page 10: Experimenting with the Ethics of Experimentation, Spark the Change 2015

https://www.flickr.com/photos/45131642@N00/4433233650

Page 11: Experimenting with the Ethics of Experimentation, Spark the Change 2015

https://www.flickr.com/photos/45131642@N00/4433233650

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https://www.flickr.com/photos/45131642@N00/4433233650

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http://photo.credit.goes.here/

The needs of the many, outweigh the needs of the few, or the one

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https://www.flickr.com/photos/mikewise/405031536

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KEEPCALMIT’S

COMPLICATED

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1. Own it

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… the myth of the designer’s lack of control

–Victor Papanek

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… the myth of the designer’s team’s lack of control

–Victor Papanek

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2. Articulate it

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http://en.wikipedia.org/wiki/Hippocratic_Oath#/media/File:HippocraticOath.jpg

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– Code of Professional Conduct of the User Experience Professionals Association

Ethical Principles

• Act in the best interest of everyone

• Be honest with everyone

• Do no harm and if possible provide benefits

• Act with integrity

• Avoid conflicts of interest

• Respect privacy, confidentiality, and anonymity

• Provide all resultant data

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3. Apply it

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Implied Consent

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http://commons.wikimedia.org/wiki/File:ASDA_in_Keighley.jpg

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Informed Consent

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Gut Check

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What’s the worse that can happen?

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😍😡

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0.007

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😍😡

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https://en.wikipedia.org/wiki/File:Tower_of_london_from_swissre.jpg

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4. Improve it

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buildlearn

measure

productdata

ideas

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1. Own 2. Articulate3. Apply 4. Improve

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All models are wrong, but some are useful. Void where prohibited. Some assembly required. Batteries not included. Any resemblance to real persons, living or dead is purely coincidental. Apply only to affected area. May be too intense for some viewers. Caveat emptor. Article is provided as is without any warranties. Other restrictions may apply.

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1. Own 2. Articulate3. Apply 4. Improve

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1. Own 2. Articulate3. Apply 4. Improve5. Share

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discoveryethics.com@discoveryethics

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