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Product Overview July 2009 ExpertHub Legal Network
Product Overview
July 2009
ExpertHub Legal Network
Why ExpertHub Legal Network: Value Proposition
• Delivers Qualified Leads
– 39 different practice areas to choose from
– Choose the counties that you draw clients from
– Emailed to you in real time
• Delivers Increased Exposure Online
– Online profile optimized to make sure you are found when users search for you
– ExpertSyndication Platform helps consumers find you when they search for general legal topics
• Enhances Your Online Reputation
– Your contributed articles become highly ranked in Google, establishing you as a thought leader with respect to the type of law you practice.
• Easy To Do Business With
– 3 month initial commitment (you need 3 months to calculate ROI)
– Month to month after that
7/2/2009 © ExpertHub. All Rights Reserved 2
ExpertHub Legal Sites
7/2/2009 © ExpertHub. All Rights Reserved 3
Highlights:• All of our sites serve two
purposes:1. Help users find legal
information2. Help users find an
attorney that can help them
• All of our traffic is organic, which leads to extremely motivated, high quality consumers.
• Our sites showcase the attorneys that contribute articles
Contributed articles are featured on our homepages and throughout our network of sites
Sites in the ExpertHub Legal Network
Legal Category Practice Areas Sites Top Keywords
Personal Injury Personal InjuryAuto AccidentsWrongful DeathTrucking AccidentsProduct Liability
PersonalInjuryLawyer.comAccidentAttorneys.comWrongfulDeathLawFirms.comCarAccidentAttorneys.com AutoAccidentLawyers.com TruckAccidentLawyer.comProductLiabilityLawyer.com
“personal injury lawyer,” “personal injury attorney,” injury lawyer”“accident lawyers,” accident attorneys,” “workmans compensation settlements ““wrongful death attorneys,” “death claim lawyers,” “death law”“car accident lawyer,” “auto accident lawyers,” “car accident attorney,”“auto accident lawyers,” “car accident claims,” “deposition auto accident”“truck accident lawyer,” “truck accidents,” “truck accident attorney”“product liability attorney,” “product liability lawyer,” “product liability”
Medical Malpractice MedicalMaplractice.comBirthTraumaLawFirms.com
“medical malpractice lawyers,” “malpractice lawyers,” “medical malpractice”“birth trauma lawyer,” “c section infection,” “ebs palsy”
AsbestosNursing HomeMaritimeAviation
AsbestosLawFirms.com NursingHomeLawFirms.com MaritimeLawFirms.com AviationAttorneys.com
“asbestos lawyer”, “asbestos law firms,” “asbestos attorney”“nursing home lawyer” “nursing home attorneys” “medication error nursing homes”“maritime law firms,” “federal maritime lawyers,” “maritime lawyer in maine”“aviation lawyer,” “aviation attorney,” “airport policies”
Criminal Defense
Criminal DefenseDUI and DWIWhite Collar CrimeTraffic Tickets
CriminalDefenseLawyer.comDrunkDrivingLawyer.comTrafficViolationsLawFirms.com
“criminal lawyer,” “criminal defense attorney,” “criminal defense lawyer”“dui lawyer,” “drunk driving lawyer,” “legal bac for driving”“traffic ticket lawyer,” “traffic lawyer,” “traffic violation lawyer”
Family Child CustodyChild SupportDivorceFamily
ChildCustodyLawFirms.comChildSupportLawFirms.comDivorceLawFirms.com
“custody laws,” “child custody laws,” “child custody questions”“child support lawyer,” “child support attorney,” “child support law”“divorce lawyers,” “divorce attorney,” “alimony laws”
Immigration Immigration Law USImmigrationLawyers.com “immigration lawyers,” “immigration attorney,” “us immigration lawyers”
Bankruptcy Bankruptcy
Foreclosure
BankruptcyLawFirms.comFilingForBankruptcyOnline.comForeclosureLawFirms.com
“bankruptcy lawyers,” “bankruptcy laws,” “filing chapter 7”“filing for bankruptcy,” “filing bankruptcy,” “file bankruptcy online”“foreclosure attorneys,” “foreclosure lawyers,” “foreclosure law firms”
Employment EmploymentSexual HarassmentWrongfulTermination
EmploymentLawFirms.comSexualHarassmentLawFirms.com
“employment lawyers,” “unemployment lawyers,” “employment attorneys”“sexual harassment lawyer,” “sexual harassment attorney,” “sexual harassment laws”
7/2/2009 © ExpertHub. All Rights Reserved 4
Sites in the ExpertHub Legal Network
Legal Category
Practice Areas Sites Top Keywords
Disability DisabilitySocial SecurityWorkers Compensation
DisabilityLawyers.com SocialSecurityLawFirms.com WorkersCompensationLawFirms.com
“disability lawyers,” “disability attorneys,” “social security disability lawyer”“ssi fraud California,” “social security law,” “social security law firms”“workers compensation lawyers,” “workers compensation attorneys,” “workers comp attorneys”
Real Estate Real Estate RealEstateLawyers.com “real estate attorney,” “real estate lawyers,” “property liens”
Estate Planning
Estate PlanningProbate
EstatePlanninglLawFirms.com “estate planning attorney,” “estate planning lawyer,” “estate lawyers”
Business Business SmallBusinessLawFirms.com “business lawyers,” “business attorney,” “small business lawyers”
Specialized Intellectual Property IntellectualPropertyLawFirms.com TechnologyLawyers.com USEntertainmentLawyers.com
“intellectual property lawyer,” “intellectual property law firms, ” “ip law firms”“technology lawyers,” “lawyers technology”“talent agreement,” “entertainment attorneys,” “entertainment firm lawyer”
Tax TaxationLawFirms.com “tax law firms,” “cpa vs. lawyer,” “taxation laws”
Consumer Protection ConsumerProtectionLawFirms.com “consumer protection attorney,” “consumer protection lawyer,” “consumer lawyer”
Securities SecuritiesLawFirms.com “securities law firms,” “securities lawyers,” “securities attorneys”
Environment EnvironmentalLawyers.com “environment lawyer,” “environmental attorneys,” “environmental law firms”
7/2/2009 © ExpertHub. All Rights Reserved 5
Generating Case Leads from ExpertHub Sites
7/2/2009 © ExpertHub. All Rights Reserved 6
Highlights:• We have a simple, 2-step process to generate case leads for lawyers. We test and optimize our lead generation process
constantly to maximize conversion AND quality.• On the 1st page, the consumer chooses the type of lawyer that they are looking for, their location and answers questions
relevant to that type of law. • On the 2nd page, we show the lawyers that are subscribed to that practice area and zip code. The consumer chooses which
ones he wants to review his case and fills out his contact information.• Upon submit, the consumer is shown the lawyers name, a link to their profile and website and the lawyers phone number.
The same information is sent to the consumer in a confirmation email.• The inquiry is also emailed directly to the lawyer for immediate follow up as well as placed in his/her online account with
ExpertHub.• This process (and the lawyers that are shown) is the same regardless of which site the consumer comes from. So, as a lawyer,
you are getting distribution (and leads) from our entire network of sites.
Online Profile Optimized for Google Organic Search
7/2/2009 © ExpertHub. All Rights Reserved 7
Highlights:• Every member of our service gets an
online profile that is optimized for Google at no additional charge.
• By completing your online profile, your page becomes even more prominent in the eyes of search engines.
• You can add the following to your profile:• Bios and photos of every attorney in
the firm including experience, education and professional affiliations
• Video clips• Detailed case history and notable
outcomes• Links to all articles that you contribute
LawFirms.com Profile Page Case Studies
Search in Google for This Keyword Page Title in Google Profile Link MonthlyVisitors to Profile Page
“nicholas walsh law office”“nicholas walsh lawyer”+ 5 other page 1 keywords
“Law Office of Nicholas H. Walsh, P.A. - Portland, ME Personal ...”
http://www.lawfirms.com/lawyers/law-office-nicholas-h-walsh-pa
450
Jd hassJd hass attorney+ 4 other page 1 keywords
Law Offices of JD Haas - Bloomington, MN Lawyers
http://www.lawfirms.com/lawyers/law-offices-jd-haas 600
“white flood trial attorneys”“brian white maritime”+ 5 other page 1 keywords
“White Flood Trial Attorneys - Houston, TX Personal Injury ...”
http://www.lawfirms.com/lawyers/white-flood-trial-attorneys
200
“ed gudeman”“gudeman & associates”+ 4 other page 1 keywords
Ed Gudeman, Member of Gudeman & Associates, P.C. - Royal Oak, MI ...
http://www.lawfirms.com/lawyers/gudeman-associates-pc/ed-gudeman
100
“valerie sherman lawyer”“sherman law group”+ 5 other page 1 keywords
Sherman Law Group - Roswell, GA Bankruptcy, Criminal Defense ...
http://www.lawfirms.com/lawyers/sherman-law-group 400
“mansfield, tanick, cohen”“seymour mansfiled, attorney”+ 4 other page 1 keywords
“Mansfield, Tanick & Cohen, PA - Minneapolis, MN Lawyers”
http://www.lawfirms.com/lawyers/mansfield-tanick-cohen-pa
250
“lowenthal abrams”“jeff lowenthal”
“Lowenthal and Abrams, P.C. - Bala Cynwyd, PA Medical Malpractice ...”
http://www.lawfirms.com/lawyers/lowenthal-and-abrams-pc
700
“terry laporte” The Law Office of Terry LaPorte - San Jose, CA Social Security ...
http://www.lawfirms.com/lawyers/the-law-office-terry-laporte
50
“james schloner” Law Office of James N. Schloner, P.A. -Minneapolis, MN Personal ...
http://www.lawfirms.com/lawyers/law-office-james-n-schloner-pa
40
samuelson hause Samuelson, Hause, & Samuelson, LLP - Garden City, NY Family, Child ...
http://www.lawfirms.com/lawyers/samuelson-hause-samuelson-llp
50
7/2/2009 © ExpertHub. All Rights Reserved 8
ExpertSyndication Overview
7/2/2009 © ExpertHub. All Rights Reserved 9
Highlights:• Our platform and network is built to
automatically optimize your contributions for organic search. These are techniques that lawyers spend between $5-25K to SEO consultants to do for them. They are included at no additional charge.• Search optimized page titles, meta
tags, etc• Search friendly urls• Linked to from relevant articles and
pages in our network: gives your content the hardest part of SEO –high-quality inbound links
• Social media tools are built in, maximizing your exposure.• Ability to for users to share via Twitter
(and other platforms) with 1 click• Users rate content submissions – so
that the most helpful content gets more exposure
• Consumer sees your (or your firms) byline prominently and can contact you directly, increasing your lead volume, based on the article that you have written.
• You can include back-links to your site in the content to improve your site’s SEO rankings.
ExpertSyndication Case StudiesSearch in Google for This Keyword Article Title in Google Link to Article Monthly
Visitors from Google
“beating a speeding ticket in court”“how to beat a speeding ticket” + >100 keywords
“Beating a Speeding Ticket in Court” http://www.lawfirms.com/resources/criminal-defense/traffic-tickets/cross-examine-officer-speeding-ticket.htm
255
“mha guidelines”“legal help with mha modification”+ >100 keywords
“Determining Eligibility for Making Home Affordable (MHA ...”
http://www.lawfirms.com/resources/real-estate/foreclosure/mha-guidelines.htm
194
“workers compensation wages”+ >50 keywords
“What Wage Benefits Are You Entitled to Under Florida Workers ...”
http://www.lawfirms.com/resources/disability/workers-compensation/wage-benefits-workers-compensation.htm
130
“rights of injured workers”+ >40 keywords
“Rights of Injured Workers: What You Need to Know”
http://www.lawfirms.com/resources/disability/workers-compensation/injured-workers-rights.htm
110
“court attorney vs. private attorney”+ >40 keywords
“Public Defender vs. Private Attorney: Is it Worth It?”
http://www.lawfirms.com/resources/criminal-defense/defendants-rights/public-defender-private-attorney.htm
105
“child support payment modification”+ >30 keywords
“How Child Support Payment Modification Works”
http://www.lawfirms.com/resources/family/child-support/modifying-child-support-payments.htm
100
“probate transfer deed process”+ >30 keywords
“Transfer on Death Deed | Avoid Probate for Real Estate”
http://www.lawfirms.com/resources/estate-planning/probate/transfer-on-death-deed.htm
90
“advantages of bankruptcy”+ >20 keywords
“Advantages and Disadvantages to Filing for Bankruptcy”
http://www.lawfirms.com/resources/bankruptcy/filing-bankruptcy/pros-cons-advantages-filing-bankruptcy.htm
85
“beneficiary gift and taxes”+ >20 keywords
“Beneficiary and Fiduciary Liability for Income, Gift and Estate ...”
http://www.lawfirms.com/resources/estate-planning/beneficiary-fiduciary-liability.htm
75
“b-2 visa requirements”+ >20 keywords
“Visa Alphabet Soup: B-2 Visitor Visa “ http://www.lawfirms.com/resources/immigration-law/us-visa/visa-alphabet-h2-visa.htm
70
7/2/2009 © ExpertHub. All Rights Reserved 10
ExpertStats Reporting
7/2/2009 © ExpertHub. All Rights Reserved 11
Highlights:• Our reporting interface shows you how
your advertising campaign is performing for you at a glance.
• The “Leads Summary” section shows you the number of times your name was shown to a consumer that browsing our directory or completing a case lead form, as well as the actual # of leads you have generated each month.
• The Exposure Tab shows you the number of times your profile and your articles have been viewed. If you click on the link, you see the # of views broken down by attorney (if you have multiple attorneys) or article
• You can also read all of your leads and have a record of all emails from ExpertHub stored for you.
• To demonstrate this page, go to http://www.experthub.com/features/expertstats