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MissouriLawyersWEEKLYExpertly focused. Widely acclaimed.




2012 MEDIA KIT

CElEbrATIng 25 yEArs CovErIng MIssourI's lEgAl CoMMunITy

[ 2 ] Missouri Lawyers Weekly | Media Kit 2012MissouriLawyersWEEKLYExpertly focused. Widely acclaimed.




The Missouri Press Association has twice judged Missouri Lawyers Weekly the best weekly newspaper in the state.

It stands to reason.

You don’t command the attention of Missouri’s most educated, most influential and most affluent readership

with anything less than excellence.

To an audience that’s used to only the best, we deliver it, 52 weeks a year.

And, we’ve been doing it for 25 years.

Use Missouri’s best weekly newspaper to reach Missouri’s best audience.

Missouri Lawyers Weekly

www.molawyersmedia.com | [ 3 ]MissouriLawyersWEEKLYExpertly focused. Widely acclaimed.




Respected...

78 Percent of subscribers who are partners or principals in private firms, solo practitioners or judges

271,000 The average Missouri Lawyers Weekly subscriber’s household income in dollars

1.6 Million The average Missouri Lawyers Weekly subscriber’s net worth in dollars*

19 Average years of education held by our lawyer subscribers

Source: ReadexResearch: Missouri Lawyer’s Weekly 2010 Profile Survey All statistics are based on subscriber based responses.* Source: 2007 ReadexResearch: Missouri Lawyer’s Weekly 2007 Profile Survey





Influential...

82 Percent of subscribers who are involved in some aspect of purchasing products or services for their organization

67 Percent having final purchasing authority

7.9 Average number of matters they've referred to other lawyers in the past 12 months

6.1 Number of times they’ve retained an expert in the past 12 months

Source: ReadexResearch: Missouri Lawyer’s Weekly 2010 Profile Survey All statistics are based on subscriber based responses.





Effective... 83 Percent of subscribers

who have read four of the past four issues

42 Average minutes per week subscribers spend with each issue

59 Percent of subscribers who have some level of interest in attending educational development, networking or award program events

47 Percent of subscribers who retain their issues of Missouri Lawyers Weekly for future reference

10,500 The average number of unique visitors who log onto molawyersmedia.com each month+

221 What that works out to in billable dollars per week*

Source: ReadexResearch: Missouri Lawyer’s Weekly 2010 Profile Survey * Source: MLW, 2011 Billing Rates issue, March 14, 2011, based on $5.25 per minute All statistics are based on subscriber based responses. + Google Analytics 2011





2011 Missouri Press Foundation awardsThird place, General Excellence

First place, Best Sports Feature, Anna Vitale First place, Best Front Page, staff

First place, Best Photo Package, Karen ElshoutFirst place, Best Headline Writing, staff

First place, Best Special Section, Jill Young Miller and Jason LewtonSecond place, Best Breaking News, Allison Retka

Second place, Best News Content, staffSecond place, Best Special Section, Jill Young Miller and Jessica Huang

Third place, Best Newspaper Design, staff Third place, Best Business Story, Allison Retka

Honorable mention, Best Photo Package, Karen Elshout Honorable mention, Best Business Story, Christine Simmons

2011 national newsPaPer awardsFirst place, Best Sports Story, Christine Simmons

First place, Best Sports Feature, Anna VitaleFirst place, Excellence in Typography, staffSecond place, Best Obituary, Allison Retka

Second place, Best Health Story, Allison RetkaThird place, Best Environmental Story, Scott Lauck

Third place, Best Education/Literacy Story, Anna VitaleThird place, Best Business Feature Story, Allison Retka

Third place, Best Photo Essay, Karen Elshout

2011 saMMy awards (NATiONAL COMPETiTiON FOR THE DOLAN COMPANY)

First place, News Writing, Allison RetkaFirst place, Features, Anna Vitale

First place, Headline Writing, Heather Cole

2011 Missouri associated Press Managing editors awards

First place, Community Affairs/Public interest, Christine Simmons

First place, Spot News, Scott Lauck, Kelly WieseFirst place, Graphics, Jessica Huang

First place, Headline Writing, Richard JackowaySecond place, Feature Story, Allison Retka

Second place, Graphics Jason Lewton Second place, Headline Writing, Jill Young Miller

Second place, Sports Feature Writing, Anna VitaleThird place, Graphics, Greg Wiegand

Third place, Headline Writing, Allison Retka

2010 national newsPaPer awardsFirst place, investigative Reporting, Allison Retka

First place, Health Reporting, Allison RetkaFirst place, Headlines, Rick Jackoway and Heather Cole

First place, Excellence in Typography, staffSecond place, Breaking News, Kelly WieseSecond place, Feature Writing, Kelly Wiese

Second place, Obituary Writing, Rick JackowaySecond place, Freedom of information, Angela Riley and Rick Jackoway

Second place, Multiple Advertiser Section, staffHonorable mention, Education Writing, Kelly Wiese

Honorable mention, Best Use of Photography, Karen Elshout and Jason Lewton,

Honorable mention, Business Story, Heather ColeHonorable mention, Business Feature, Allison Retka

2010 aMerican society oF Business PuBlication editors

First Place (regional), Jill Young Miller, Jason Lewton, Regular Department

Second Place (regional), Front Page Design, Jason LewtonThird Place (national), Political Reporting, Jason Rosenbaum, Donna

Walter, Allison Retka

2010 Missouri Press awardsThird Place, General Excellence, staff

First Place, News Series, staffFirst Place, Overall Design, staff

First Place, Special Section, Jill Miller and staffFirst Place, News Story, Scott Lauck

First Place, Education Writing, Kelly WieseFirst Place, Sports Feature, Rick Jackoway and David Baugher

First Place, Religion Writing, Allison RetkaFirst Place, Feature Writing, Kelly Wiese

Second Place, Education Writing, Kelly WieseSecond Place, Writing About History, Rick Jackoway

Second Place, Feature Photo, Karen ElshoutThird Place, News Writing, Heather Cole

Third Place, Business Writing, Anna VitaleThird Place, News Content, staff

Third Place, Headlines, staff

2010 saMMy awards Best in Show, staff

First Place, Headline Writing, Scott LauckFirst Place, News Photography, Karen Elshout

First Place (tie), Scoops, Heather ColeFirst Place, Creativity, Heather Cole

Second Place, Creativity, Richard JackowaySecond Place, Public Service Reporting, staff

Second Place, Feature Photography, Karen ElshoutSecond Place, Headline Writing, Scott Lauck

Second Place, Profile, Allison RetkaSecond Place, Evolving Web Story, Kelly Wiese

Third Place, Front Page Design, Jason Lewton and Jessica HuangThird Place, News Photography, Julie Smith

Expertly focused. Widely acclaimed.

With a 25-year mission of reporting for and about the Missouri legal community, Missouri Lawyers Weekly has gained national honors, a reputation for intelligence and integrity,

and a broad following. It's a newspaper with influence well beyond its weight class. Here are some of our awards from just the past years:





2012 EDITorIAl CAlEnDAr

January

2 ◆ Top opinions (Part 1) 27 ● Missouri lawyers awards luncheon30 ◆ Practice, Practice

◆ Top verdicts & settlements

FeBruary6 ◆ Quality Time

13 ◆ new Partners27 ◆ Practice, Practice

March12 ◆ billing rates 21 ● BreakFast ForuM26 ◆ Practice, Practice

▲ MEDICAl lAw rEPorT

aPril16 ◆ women’s Justice Awards issue19 ● woMen’s Justice awards23 ◆ February bar Passers 30 ◆ Practice, Practice

May7 ◆ Quality Time

14 ■ Money 2028 ◆ Practice, Practice

June6 ● BreakFast ForuM

(legislative wraP uP/woMen in Politics)25 ◆ Practice, Practice: Client relations

▲ MEDICAl lAw rEPorT

July

2 ◆ Top opinions (Part 2) 16 ■ Attorney’s Handbook23 ◆ Pro bono Honor roll30 ◆ Practice, Practice

august13 ◆ Quality Time27 ◆ Practice, Practice

sePteMBer 17 ◆ July bar Passers 20 ● uP & coMing - kansas city24 ◆ Missouri bar Convention coverage

◆ Practice, Practice▲ MEDICAl lAw rEPorT

octoBer

11 ● doctor-lawyer conFaB22 ◆ Missouri lawyers weekly 25th Anniversary Issue29 ◆ Practice, Practice

noveMBer 5 ■ Corporate Counsel Desk book

19 ◆ Quality Time26 ◆ Practice, Practice

deceMBer 3 ■ 2013 Mlw office Calendar

10 ▲ MEDICAl lAw rEPorT24 ◆ Practically Everything - special Pullout

◆ lawyer of the year

● Event ■ Magazine ◆ Special Section ▲ Medical Law Report









sPECIAl PublICATIonsLive long, and prosper.

We can say that because of the long shelf life our special publications enjoy. Our readers savor them. And they save them, all year long.

The extra longevity enriches your marketing message.

MOney 20Missouri Lawyers Weekly takes a comprehensive look at Missouri’s top law firms. The magazine includes our exclusive rankings and in-depth

look at the finances of the top-grossing firms.

Firms increase profits,

but they come at a cost PAGE 2

EXCLUSIVE LAW FIRM FINANCIAL RANKINGS | MAY 2011 | $19.95A SPECIAL PUBLICATION OF

PLUS • The Big 50 shuffle and cut • PAGE 26

Contingency fees give two firms an edge • PAGE 5 Later associate starting dates stick • PAGE 10

EXCLUSIVE directory of in-house lawyers

at 177 companiesThe largest departments in seven practice areasHourly billing rates of 269 outside attorneys

Frequently used trial expertsMajor deals and who handled them

PLUS: The largest regional

in-house legal departments

$19.95

CCDB_COVER_2011.indd 1

10/27/11 12:04:27 PM

ad size* dimensions cost

covers (Front inside, back inside or back) 8.5"x11.25" $2,925

Full Page 8.5"x11.25" $2,485

Full Page Bookend 5.48"x11.25"; 2.9"x11.25" $3,310

half Page (horizontal) 8.5"x5.625" $1,675

third Page (horizontal) 8.5"x3.75" $1,045

third Page (vertical) 2.9"x11.25" $1,045Magazine dimensions include a 0.25" trim area. Ads should be built with 0.5" inset interior margin.

Ads including a hairline border subtract 0.5" (0.25" on each side) from the above dimensions.

Full Size Magazines MOney 20, Corporate Counsel Desk Book

Corporate Counsel Desk BookA gold mine of information for and about the region’s in-house counsel. For law firm advertisers, it’s a powerful way to get your

message in front of prospective corporate clients. For other industry marketers, it’s an effective way to connect with corporate legal

departments and major law firms. CCDB includes our exclusive directory of who’s who in the Heartland’s in-house legal departments,

plus an almanac of legal industry facts and figures.





Attorney’s HandbookThe most trusted directory of Missouri’s court officials. Produced in a convenient take-along format, this is the go-to reference found in attorney briefcases. Covering all Missouri courthouses and many key state offices, it provides the names, phone numbers, addresses and e-mails of people who are critical to our subscriber’s day-day business.

ad size* dimensions cost

covers (logo on front, w/centerspread) 11.5"x9" $3,730

covers (Front inside, back inside or back) 5.75"x9" $2,925

Full Page 5.75"x9" $2,485

half Page (horizontal) 5.75"x4.5" $1,675

Magazine dimensions include a 0.25" trim area. Ads should be built with 0.5" inset interior margin. Ads including a hairline border subtract 0.5" (0.25" on each side) from the above dimensions.

Missouri Lawyers Office Calendar Pick a month. This splashy wall calendar lets you display your message in a place of prominence inside law firms across Missouri. Each month showcases an example of Missouri Lawyers Weekly’s award-winning photojournalism. Sponsor a month. Add your events to the daily listings.

Monthly page sponsor package* 11.5" x 2" $1,720*includes online ($520) and up to 12 event listings Ad sizes may vary based on final design. All rates are net.

Judge Dennis Smith conducts a double wedding. Trevor Pogue, 25, married Jessica, while his mother, Yvonne Garner, married Christopher

Garner, on right. Missouri courts oversee thousands of marriages every year, with the most in June. Photo by Karen Elshout

■ D E N O T E S PA I D L I S T I N G

Flag Day

Father’s Day

Summer Solstice

MissouriLawyersWEEKLY








T O S U B S C R I B E , C A L L

( 8 0 0 ) 4 51 - 9 9 9 8

w w w. m o l a w y e r s m e d i a . c o m

JUNE■ Lashly & Baer, P.C.

celebrates

100 years in 2012

■ MoBarCLE Solo

& Small Firm

Conference Begins

(Branson)

■ 8th Annual

Simmons

Employee

Foundation

Golf Tournament,

Edwardsville, IL

Breakfast Forum

(Legislative Wrap

Up/Women in

Politics)

SHB’s cutting-edge CLE offerings in 2012 include the

National Employment Litigation & Policy Practice

Teleconference Series and our Annual Update of the Law.

Please visit www.shb.com to learn more.

www.shb.com

CLEstripAd-2011.indd 1

11/17/11 3:58 PM





Practice, Practice is an award-winning monthly section in Missouri Lawyers Weekly that focuses on the nuts and bolts

of running a law practice. Information in this well-read section pulls together practical advice on management, staffing,

billing, client relations, efficient work environments, new technology and other topics related to building a

sustainable and profitable business.

Practically Everything This annual publication compiles the best of “Practice, Practice:

The business of law made practical” into an easy reference resource for attorneys who are growing their solo or small firm

practices. It is an ideal environment for advertisers who want to market their products and services to legal decision-makers.

Annual combo discount:11 issues of Practice, Practice - plus 1 annual issue of Practically Everything - waive 10% premium placement feeSave up to $3,147 annually when you invest in Practice, Practice and Practically Everything.(savings based on open rates for full-page ads.)

{Practice, Practice} • The business of law made practical

Focus Sections

(*Please refer to Display Advertising rates for pricing on this special newspaper feature section. Rate premium applies.)

Quality TimeNew for 2012: Quality Time, a special quarterly section

focusing on lifestyle and life balance. Quality Time ventures beyond timekeeping and the to-do list to talk about personal

time and personal fulfillment. It speaks to younger lawyers, to women lawyers and to all lawyers on-the-go seeking to

make the most of their leisure and family time. Topics include travel and diversions, family and friends, active interests and

more leisurely ones, the latest fashions and life’s passions and, ultimately, body, mind and spirit.

{Practice, Practice}The business of law made practical

12 September 26, 2011M i s s o u r i L aw y e r s W e e k l y

BE A PART OF THINGSWhether it’s Rotary, Kiwanis Club or

the Chamber of Commerce, being a cog

in civic and charitable organizations is helpful for building

contacts and enhancing one’s reputation. “Especially in

rural areas, I think community service, being out there

and involved in the community trying to do good, is as

important as some of the high-tech things,” Williams says.

HOW TO MANAGE BENEFITS AND PAYROLL

THIS OCTOBER, BUILD YOUR BUSINESS USING THESE TIPSSpecial to Missouri Lawyers Weekly

HOLD AN EDUCATIONAL SESSIONPresenting free information at a public

event is a good way to drum up work,

says William H. Reynolds, a family law/civil litigation

solo attorney in Kansas City. “The best way there is to

build a book of business might be to put on a free semi-

nar,” he says. “That would be a good way to market your-

self outside of traditional marketing to other lawyers.”Reynolds

CAST A WIDER NETHobnobbing with attorneys may expand your clientele,

but networking should cast a wider net. Look for op-

portunities to make connections in other circles. For instance, financial

planners or pastors may be of help in referring estate cases, Reynolds

says. “If you are doing family law, remember that people often talk to a

therapist before contemplating divorce, so you might work with mental

health professionals and become a resource for them.”

MIND YOUR REPUTATIONRay Williams,

a criminal defense/DWI and

general practice solo in West

Plains, says the desire to win

shouldn’t trump your good

name. In building a cli-ent base, your reputation

is worth more than any particular case. “Word

of mouth is very impor-tant,” he says. “You’ve

got to be honest with your colleagues so you

can get the referrals.”

Williams

March 28, 2011 7

M i s s o u r i L aw y e r s W e e k l y

{Practice, Practice}The business of law made practical

1Understand the terminology.

Some lawyers remain

confused over the meaning

of “retainer.” It’s often used

colloquially to refer to an

advanced payment to be drawn

against for services, a flat fee to

cover all legal work over a period of time

or a fee to reserve a lawyer’s availability

against potential

conflicts. Chris

Stiegemeyer, director

of risk management at

The Bar Plan Mutual

Insurance Co., says

that according to the

Missouri Supreme

Court, only the last is

a true retainer. “They

discouraged use of the

word ‘retainer’ when lawyers mean money

that is going to be held in trust and billed

against,” he says. “The word ‘retainer’ has

a specific legal meaning, and to call an

advanced fee a retainer doesn’t really fit.”

2Get it ahead of time.

Lori Levine, a family law

and professional licensing

attorney with Carson &

Coil in Jefferson City, says

lawyers shouldn’t be shy

about seeking cash upfront.

Sometimes lawyers who are eager for

business are reluctant to discuss dollars

and cents, she says. “The advance fee, as

we now call it, should be set based on a

minimum amount for which you could

resolve the entire suit,” she says.

3Balance it out.

Not everyone agrees that

an attorney should ask for

everything upfront. Ed Poll,

of Venice, Calif.-based LawBiz

Management, says requesting

too much too soon can

discourage a client. An advanced payment

is just a show of good faith — nothing

more. “You are faced with competing

dynamics here,” he says. “The more

money you ask for upfront without the

client seeing the value of your work or

you putting forth any effort, the less likely

the client is going to be able to afford you

on the one hand or even want you on the

other hand.”

4Disputes mean stop

withdrawing.

Regardless of how much

you accept, both Stiegemeyer

and Poll say money cannot be

withdrawn from the client’s

trust account in the event of a

fee dispute. “Large retainers are great, but

they are not all that significant because,

even if you have money in a client trust

account, should there be a fee dispute

with the client, all they have to do is say,

‘Don’t pay out of the client trust account,’”

Poll says. “That money’s frozen. You can’t

touch that.”

5Spell out the details.

A good engagement letter

or agreement can clear up a

lot of minutiae and prevent

disputes from arising over

the use of money in a trust

account. Experts, depositions

and unusual copy fees for records that

may run hundreds of pages can quickly

increase the cost of a case, Levine says.

Does that money come from the trust

account? “You should be clear on what’s

coming out of there and what you are go-

ing to be telling the client, ‘Look, you owe

for this.’”

IN THIS MONTH’S SECTION

The right way to get paid in advance

[SEE RETAINER ON PAGE 8]Chris Stiegemeyer

By David Baugher * Special to Missouri Lawyers Weekly

ONE big weapon in the fight to get paid: Cash upfront. But how much should you accept? What are the legalities involved?

How is a trust account used? What is the difference between a retainer and an advanced fee? Here are some tips:

HOW TO MAKE SURE

YOU GET PAID

Write a winning invoice, and

be quick! Page 9

Tech talk: Ways to track your

billable time. Page 10

Charge it! Why you should

accept credit cards. Page 12

Predict your income with

portfolio billing. Page 11You work hard.

Learn some ways to make collecting on that easier.

Lori Levine, with Carson & Coil in Jefferson City, says lawyers shouldn’t be shy about seeking payment upfront.

Photo by Karen Elshout





EventsMake a connection, make an impression: Our signature events give you the opportunity to get your brand, your message and your people in front of the state’s top professionals and decision-makers.

Missouri Lawyers AwardsA prestigious networking reception and luncheon honoring lawyers, judges and law firms selected for their outstanding accomplishments throughout the year. Nearly 250 members of the legal community join us to recognize the year’s winningest trial and appellate lawyers, law firm innovators and more, capped off with a tribute to Missouri Lawyers Weekly’s Lawyer of the Year.

Women’s Justice AwardsOne of the biggest nights of the year in the Missouri legal community, now in its 14th year. This elegant evening of networking draws a capacity crowd of 400 and culminates in an awards celebration for Missouri’s leading women professionals, including our Woman of the Year, the highest honor of the night.

Up & Coming LawyersTake a high profile at a high-energy event. Up & Coming salutes Missouri’s early-career lawyers-on the-march. This 200-attendee event draws next-generation legal stars, their friends and colleagues, the growing network of past recipients and other prominent members of the legal community.

Breakfast SeriesFrom politics to women’s issues to in-house counsel insights, our educational breakfast series provides free-wheeling discussions on a wide range of topics. These smaller-scale events offer sponsors a more personal and up-close way to market and network.

Doctor-Lawyer Confab This debut event brings together on common ground two engaging yet often warring professions—doctors and lawyers, the readers of MLM’s Missouri Medical Law Report and Missouri Lawyers Weekly. For an evening CME/CLE program we’ll assemble a panel of well-known doctors, lawyers, policymakers and scholars for an entertaining and provocative Fred Friendly-style role-playing exercise. Beforehand, we’ll host a reception with heavy appetizers and light cocktails.





Display AdvertisingROP Display 52x 26x 13x 6x Open

Full Page $860 $1,150 $1,260 $1,580 $2,360

Junior $780 $1,040 $1,170 $1,450 $1,910

Half Page $545 $715 $795 $1,000 $1,590

Quarter $445 $570 $640 $795 $995

Eighth Page $365 $515 $550 $725 $860

Back Cover: earned frequency rate + 15%Guaranteed Placement: earned frequency rate + 15%

Quality Time, Practice Practice and Top Verdicts & Settlements special sections/issues: earned frequency + 10%

Frequency discounts are rates per advertisementColor Costs: 2-Color $250 4-Color $400

Full-page rate includes 4-color.

Professional AnnouncementsKeep the legal community up-to-date on new partners, associates,

members, firm moves, awards and recognitions.

Professional Announcements 6x 4x 3x 2x 1x

Full Page $1,405 $1,620 $1,895 $1,995 $2,100

Junior $1,290 $1,455 $1,530 $1,615 $1,700

Half Page $890 $1,190 $1,275 $1,345 $1,415

Quarter $705 $765 $800 $830 $915

Rates are per announcement.

All rates are net. Ad placement and copy deadline is 12 p.m. Tuesday prior to publication.

Pre-Printed InsertsFree-standing promotional pieces that allow advertisers to stand out with readers.

Full Run (all sizes 8.5 x 11 and smaller): $750

Rate is per insertion. Production not included.





Classified AdvertisingClassified ads, Employment, Real Estate (residential & commercial)

Frequency 52 weeks 26 weeks 13 weeks 6 weeks 4 weeks 1 week

Per Column Inch Rate $48 $52 $56 $65 $70 $81

1 col. (2.375") x 2" min. $4,992 $2,704 $1,456 $780 $560 $162

2 col. (4.917”) x 2” $9,984 $5,408 $2,912 $1,560 $1,120 $324

2 col. (4.917") x 4" $19,968 $10,816 $5,824 $3,120 $2,240 $648

4 col. (10") x 2' $19,968 $10,816 $5,824 $3,120 $2,240 $648

Online only (weekly) $80 $95 $110 $140 $175 $210

Online pick-up (from newspaper): $40 (per ad insertion), Bonus with 52-week contract

Blind email box: $15 (flat fee per ad)

Rates are per column inch. Minimum ad size is 2 inches. Ads must run consecutive weeks.

Ads will appear in Missouri Lawyers Weekly, St. Louis Daily Record, The Countian St. Louis, St. Charles County Business Record, The Countian Jefferson, The Daily Record Kansas City/ Independence.

Lawyer to Lawyer and Litigation SupportOne Year (52 Weeks)

Ad Unit Size: 1 column (1.87” x 3.5”): $2,300

2 column ( 3.9” x 3.5”): $3,680

Ads will appear in Missouri Lawyers Weekly, St. Louis Daily Record, The Countian St. Louis, St. Charles County Business Record, The Countian Jefferson, The Daily Record Kansas City/ Independence.

All rates are net.





Reprints Plaques

Deluxe black plaque with your choice of 1) black, gold or silver bevel, and

2) gold or silver trim.

Plaque Size Document Size Cost

11.5” x 14" 8.5" x 11" $255

14” x 20” 11” x 17” $305

Rates do not include tax, shipping or handling. Requires 6-8 week delivery. Alternate plaque sizes

available upon request. Prices will vary.

PDFsFlat Rate: $495

PDF reproductions are intended for use on firm

websites, plaques or printed materials to promote

your products and services. Copyright laws apply. Any misuse of the PDF content can result in the loss

of usage rights without refund.

All rates are net.

Showcase your accomplishmentsReprints of articles, news items and Verdicts & Settlements that

have appeared in any Missouri Lawyers Media publication can lend added credibility, depth and style to your marketing program.

1 or 2 pages QTY B/W Color

200 $325 $545

500 $400 $705

1,000 $530 $1,085

2,000 $720 $1,505

3 or 4 pages QTY B/W Color

200 $495 $705

500 $675 $1,100

1,000 $925 $1,575

2,000 $1,320 $1,990

Pages are 8.5” x 11”

Frameable ReprintsMissouri Lawyers Media offers reprints,

printed on high quality, bleach resistant glossy stock that are suitable for framing.

QTY Size Cost

1 8.5” x 11” $100

1 11” x 17” $125





Online Display RatesPosition Size 12x 6x 3x 1x

Full Banner (top leaderboard) - A* 728 x 90 $500 $620 $830 $935

Page banner (mid-home page/above fold) - B

468 x 60 $475 $590 $720 $905

Display banner (rectangle) - C 300 x 250 $440 $545 $670 $840

Display banner (small rectangle)- D

300 x 100 $375 $465 $560 $700

Sizes are in pixels.

Rates are a net monthly investment.

*Only position available on the Verdicts & Settlements (V&S) pages

All online advertising rotates as run of site, with the exception of V&S and Public Notice pages, unless otherwise noted.

Static ad position/page placement (includes V&S and Public Notice pages): earned frequency + 15%

Copy format requirements: tif, jpeg

Online AdvertisingOur website continues to emerge as the go-to place for our readers to easily access the information they want when they need it.

Daily E-Mail Alert RatesPosition Size 12x 6x 3x 1x

Full Banner (top leaderboard) - A 468 x 60 $405 $515 $760 $920

Display Banner (rectangle) - B 180 x 150 $320 $410 $605 $725

Display Banner - C (small rectangle/below fold)

234 x 60 $200 $255 $380 $455

Rates are a net monthly investment.

Includes a minimum of five alert updates per week (Monday through Friday)

Sizes are in pixels. Copy format requirements: tif, jpeg

Event Calendar Listing RatesUp to 12 listings w/ website link: $250

Individual Listing w/ website link: $25

A

C

B

D

A

B

C





Daily & Supplemental Publications

Our extended family of local publications provides the most up-to-date business and legal news and notices across Missouri.

St. Louis Metro: St. Louis Daily Record • The Countian St. Louis The Countian Jefferson • St. Charles County Business Record

Kansas City Metro: The Daily Record Kansas City/Independence

Display AdvertisingMetro Run Rates (STL or KC)

52x 26x 13x 6x Open

Full Page $460 $590 $720 $900 $1,128

Half Page $290 $385 $475 $590 $735

Quarter Page $240 $315 $375 $470 $590

Full Run (STL & KC): Add 50% to above rates

Missouri Lawyers Weekly same week pickup ad: 25% off above rates

Rates are per advertisement per insertion

Back Cover: earned frequency + 15%

Guaranteed Placement: earned frequency + 15%

Frequency discounts are rates per advertisement

Color Costs: 2-Color $250 4-Color $400

All rates are net.





roP diMensions*4-column layout

Full Page 10” x 16”

Junior Page 7.463” x 11.916”

Half Page (vertical) 4.917” x 16”

Half Page (horizontal) 10” x 7.916”

Quarter Page (vertical) 4.917” x 7.916”

Quarter Page (horizontal) 10” x 3.916”

Eighth Page (vertical) 2.375” x 7.916”

Eighth Page (horizontal) 4.917” x 3.916”

Tabloid Spread 21” x 16”

Mechanical dataTrim Size: 11” x 17”Printable Area: 10” x 16”Binding: FoldMethod of Printing: Offset full runHalftone Screen Requirements:85 line screen preferred; 100 maximum.240 maximum density

Printing sPeciFicationsSpecifications for web offset publications (SWOP) adopted.

digital ad sPeciFications

PDF files are preferred. All fonts embedded or outlined. If sending other than PDF, either QuarkXPress or InDesign are acceptable with all images and fonts included. Must provide all screen and printer fonts. Images must be at 100 line screen, at least 200 dpi; TIF format for black and white and EPS for color. All colors must be in CMYK mode. Macintosh format CD-Roms. Call for settings and specifications for PDF files.

errors

Advertisers are responsible for checking the first insertion of the advertisement and notifying their Missouri Lawyers Weekly representative of any errors. Advertisers must report errors immediately to receive any compensation. No allowance will be made for errors that do not materially affect the value of the ad.

issuance/closing dates

Missouri Lawyers Weekly is published every Monday, 52 times per year. Space reservations close Monday prior to the week of insertion at 4:00 p.m. Materials are due Tuesday prior to week of insertion. For special placement, supplement ads and daily publications, please call for earlier deadlines.

cancellations

No cancellations or changes will be accepted after space closing date. Notifications of cancellations prior to closing date must be in writing.

Technical Information

* Dimensions do not apply to special publications. See Special Publications and Focus Sections for information on ad sizes for MOney 20, Attorney's Handbook, Corporate Counsel Desk Book and MLW Office Calendar.

missouri lawyers weekly | media kit 2010 [ 11 ]

PRINTING SPECIFICATIONS: Specifications for web offset publications (SWOP) adopted.

MECHANICAL DATA:Trim Size: 11” x 17”Printable Area: 10” x 15.75”Binding: FoldMethod of Printing: Offset full runHalftone Screen Requirements:85 line screen preferred; 100 maximum.240 maximum density

DIGITAL AD SPECIFICATIONSPDF files are preferred. All fonts embedded or outlined. If sending other than PDF, either QuarkXPress or InDesign are acceptable with all images and fonts included. Must provide all screen and printer fonts. Images must be at 100 line screen, at least 200 dpi; TIFF format for black and white and EPS for color. All colors must be in CMYK mode. Macintosh format CD-Roms. Call for settings and specifications for PDF Files.

ERRORSAdvertisers are responsible for checking the first insertion of the advertisement and notifying their MISSOURI LAWYERS WEEKLY representative of any errors. Advertisers must report errors immediately to receive any compensation. No allowance will be made for errors that do not materially affect the value of the ad.

ISSUANCE/CLOSING DATESMISSOURI LAWYERS WEEKLY is published every Monday, 52 times per year.

Space reservations close Monday prior to the week of insertion at 4:00 p.m. Materials are due Tuesday prior to week of insertion. For special placement and supplement ads, please call for earlier deadlines.

CANCELLATIONSNo cancellations or changes will be accepted after space closing date. Notifications of cancellations prior to closing date must be in writing.

ROP DIMENSIONS4-column layout

Tabloid Spread 20” x 15.75”Junior Spread 15.5” x 11”Full Page 10” x 15.75”Junior Page 7.375” x 11”Half Page IslandHalf Page (vertical) 4.875” x 15.75”Half Page (horizontal) 10” x 8”Quarter Page (vertical) 4.875” x 8”Quarter Page (horizontal) 10” x 4”Eighth Page (vertical) 2.375” x 7.5”Eighth Page (horizontal) 4.9” x 3.9”

Advertising Specifications

TABLOID SPREAD JUNIOR SPREAD

FULL PAGE JUNIOR PAGE QUARTER PAGE

HALF PAGEVERTICAL

HALF PAGEHORIZONTAL

EIGHTH PAGE














HALF PAGEVERTICAL

HALF PAGEHORIZONTAL

EIGHTH PAGE














HALF PAGEVERTICAL

HALF PAGEHORIZONTAL

EIGHTH PAGE














HALF PAGEVERTICAL

HALF PAGEHORIZONTAL

EIGHTH PAGE

FULL PAGE JUnIOR PAGE QUARTER PAGE














HALF PAGEVERTICAL

HALF PAGEHORIZONTAL

EIGHTH PAGE














HALF PAGEVERTICAL

HALF PAGEHORIZONTAL

EIGHTH PAGE














HALF PAGEVERTICAL

HALF PAGEHORIZONTAL

EIGHTH PAGE HALF PAGE HALF PAGE EIGHTH PAGE VERTICAL HORIzOnTAL

TABLOID SPREAD





Contact Us

Lisa Sesti,Advertising Director

319 N. Fourth StreetFifth Floor

St. Louis, MO 63102314.558.3260

www.molawyersmedia.com





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