Date post: | 11-Apr-2017 |
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Design |
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THE FUTURE IS VISUAL
PRESENT
WHY WE NEED TO JUMP INTO IT
Flatpacks have been available for many years - but they just keep getting better. The choice now is almost endless. Whether you need a fully-fitted kitchen or just an extra set of shelves, you’ll find a flatpack to suit you. But when you’re assembling yours, it’s important that you follow the individual manufacturer’s instructions carefully.
This compact cabinet is a typical building block in a flexible, modular storage system. You can add drawers, a shelf and/or a door to make it into a cupboard. And you can buy a number of them to make a unit that gives you all the storage you want. But make sure you always read the manufacturer’s assembly instructions, as individual products can differ.
Step 1Start by laying the panels out on the floor so you can easily see each part. A good tip is to use the packaging to protect the panels from scratches. And it’s best to keep screws and fixings inside their packaging until you need to use them.
Step 2Push the legs into the pre-drilled holes underneath the base panel. If you’re using decorative legs that you’ve bought sepa-rately, use the fixing instructions that come with them.
Step 3Turn the base panel over so it’s standing on the legs. Using a screwdriver, screw four cam studs into the pre-drilled holes closest to each corner.
Step 4Squeeze a little of the PVA wood adhesive that comes with the cabinet on one end of the four wooden dowels. Then slot them into the pre-drilled holes on either side of the base panel.
Step 5Tap the dowels into place with a small hammer (they should fit snugly). Take care not to damage the end of the dowels - a light tap should do the trick.
Step 6Put a locking cam into each of the larger holes at the bottom of the side panels. When you do this, make sure the arrows embossed on the cams point towards the end of the panel. After this, use a trimming knife to take off any extra edging at both ends of the grooves running along the length of the side panels. This is where you’ll be fitting the back panel.
Step 7Put a dab of PVA wood adhesive on the end of each dowel that’s sticking out.
Step 8Fit the first side panel to the base - it should slide neatly onto the dowels you’ve already glued. Take care to keep the panel at right angles to the base, otherwise you might risk damaging the dowels. Then make sure the grooves in the base and side panels line up.
Step 9Secure the first side panel by tightening the two locking cams. Use a screwdriver to turn them clockwise.
Step 10You’re now ready to fit the back panel. Run a bead of glue along the grooves in the side and base panel you’ve already put together, and slide the back panel into place.
Step 11Slide the second side panel into position and tighten the two locking cams.
Step 12Put four locking cams into the holes on the top of the side panels - the arrows should point towards the end of the panel. Glue four wooden dowels and fit them into the top panel. Then put four cam studs into the pre-drilled holes and run a bead of glue into the groove. You can now fit the top panel. Finish by tightening the locking cams and fitting cam covers to all the exposed locking cams.
INSTRUCTIONS
INSTRUCTIONS
VISUAL CONTENT
DISSECTED
PROCESS AND CASE STUDIES:
DOS AND DON´TS
WHAT IS
SOME STATS AND AN
INTRODUCTION
VISUAL CONTENT
VISUAL CONTENT APPLIED:
VISUAL CONTENT:
CONTENT INDEX
of information transmitted to the brain is
90%visual
Source: MDG Advertising
60,000xThe brain processes visuals faster than any text
Source: MDG Advertising
53%Photos generatemore likes than the average post
Source: MDG Advertising
12xVideos are sharedmore than text and links combined
Source: MDG Advertising
Graphics, images and videos that a brand creates for promotion, and people see, read and interact online with while they consume Social Media
It is not about selling, but about providing an experience to form a lasting connection
what is visual content?
Is Social Mediafriendly
WHY DOES IT WORKFOR BRANDS?
Enhances brandidentity
Eliminatelanguage frontieres
Condensesinformation
Engage users
Is Snackable SupportsSEO
VISUAL CONTENT DISSECTED
A TAXONOMY OF VISUAL CONTENT
static FORMAT dinamic
low
high
COST
PHOTOS MEMES
ILLUSTRA-TIONS
COMICS
MINI-GRAPHICS
INFOGRAPHICS
EBOOKS REPORTS SLIDESHOW
IMAGE
MULTIPAGE
DATAVISUALIZA-
TION
ANIMATEDSLIDESHOW
QUIZZES SURVEYSCALCULATORS
INTERACTIVE INFOGRAPHICS
FOOTAGEVIDEO
INTERACTIVE GRAPHICS
ANIMATEDGRAPHICS VIDEOS
£
£
MOTIONGRAPHICS
VIDEO
ANIMATED GIFS
VISUAL CONTENT APPLIEDWHAT CAN WE DO AS A COMPANY
elements for success IN VISUAL CONTENT
COMPrEhENSION rETENTIONAPPEAl
The power of attracting or of arousing
interest
The act or fact of grasping the meaning,
nature, or importance of; understanding
The ability to recall or recognize what has been learned or experienced;
memory
PROCESS
CASE STUDIESVISUAL CONTENT IN B2B
01. WORKED IN... 02. GENERAL ELECTRICS03. MAERSK GROUP04. ZOMBIe SURVIVAL
01. WORKED IN... 02. GENERAL ELECTRICS03. MAERSK GROUP04. ZOMBIe SURVIVAL
01. CASE STUDY. WORKED IN... DURACELL FACEBOOK
Not a clear strategy in Facebook
Didn´t know what they wanted to communicate to their audience.
Random messages without a clear visual direction
Engagement was quite low
STARTING POINT
01. CASE STUDY. WORKED IN... DURACELL FACEBOOK
Strategy: 4 content buckets with different messages and goals
Bunny as ambassador of the brand instead of a brand asset
Consistent visual style by using copper, beige and black as color palette
KEY POINTS
01. CASE STUDY. WORKED IN... ADIDAS WORLDCUP INFOGRAPHIES
Infographics to be shared in Social Media and newspaperduring World Cup 2014
Data translated visually into croppable layout
KEY POINTS
01. CASE STUDY. WORKED IN... COMUNICAS 13 VIRAL
Promoting 13th issue of our magazine by a viral video, showing zombies in daily situations
I was in charge of the concept, choreographing, directing and editing the videos
We had coverage in national corporate magazines
KEY POINTS
02. CASE STUDY. GENERAL ELECTRICEMPOWERING IMAGINATION
Creation of a playful, educational and informative persona on social media
Asking its target audiences to share their content using most prominent SM channels and images-heavy sites like Instagram or Pinterest.
SUCCESS
02. CASE STUDY. GENERAL ELECTRICS EMPOWERING IMAGINATION
GEInstawalk Allow Instagram and Pinterest influencers to share backdoor content
SpringBreakItSee videos of smashed, crushed, or blasted objects in Youtube
#BadassmachineEngaging headlines and hashtags
Creation of hashtags as a way to position the brand closer to the audience
Compelling visuals
Engaging tone of voice
Making data interesting
Using non traditional SM platforms
KEY POINTS
02. empowering imagination general electrics
02. empowering imagination general electrics
Great compositions with watermark
Mesmerizing videos to feedcuriosity
Visually freshand varied content
Innovative concept of industry assets
03. CASE STUDY. MAERSK GROUPCOMMUNICATING, NOT SELLING
03. CASE STUDY. MAERSK GROUP communicating, not selling
Purpose of the social media strategy:
To increase engagement with customers rather than sales sales
To leverage employee expertise to create value
To show passion for the business by telling stories
SUCCESS + 400,000 Facebook fans in less than 11 months
European Digital Communication Award
Powerful online presence
03. CASE STUDY. MAERSK GROUP communicating, not selling
Define the use for each channel:
- Facebook to keep track of what the company is doing, seafarers
- Twitter to turn bloggers into tweeters and keep in touch wih press
- Linkedin: create forum and generate new ideas
- Instagram and Pinterest for containers spotters
Creation of website for all SM
key points
Relating the measures needed to be taken to surviving a zombie attack to successfully migrating to the cloud.
SUCCESS
04. CASE STUDY. SUNGARDS CLOUD HOSTING ZOMBIe SURVIVAL
key points
04. CASE STUDY. SUNGARDS CLOUD HOSTING ZOMBIe SURVIVAL
Witty yet accurate concept
Using humour
Crafted copy
Visual impact
Engagement by identification
Brilliant structure leading toCTA
DO´S AND DONT´S
DO´S AND DONT´S
INSTEADOF SAYING
THINGS
START ACONVERSATION
DON´T MESSAGEIN THE WRONG
CHANNELS
KNOW THE AUDIENCE
TEACHINSPIRE
SURPRISE
DON´T ONLY ADVERTISE
USE SPACEAND TIME
WISELY
BECREATIVE
USE PLATFORMS THAT WORKS,
BUT...
DON´T PUSH IT
SOCIAL MEDIAIS ABOUT TRYING
EXPERIMENT
REFERENCES
5 Facts prove that Visual Content is a guaranteed winner
7 B2B companies to admire for their excepcional Visual Content
5 Visual Content Formats (and the B2B Companies that Excel at Them)
Visual Content Marketing on 3 Major Networks: Ideas and Inspiration
The Art and Psychology of Storytelling in B2B
Everything you need to know about Visual Content
THANKYOU
OTILIA MARTINotilia@otiliamartin
www.otiliamartin.com