+ All Categories
Home > Documents > EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the...

EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the...

Date post: 26-May-2020
Category:
Upload: others
View: 2 times
Download: 0 times
Share this document with a friend
36
Conference 2016 National Conference On Exploring The Role Of CSR In Delivering Sustainable Smart Cities AMITY SCHOOL OF ARCHITECTURE & PLANNING AMITY UNIVERSITY UTTAR PRADESH, NOIDA CONFERENCE PROCEEDINGS NATIONAL WORKSHOP ON EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE SMART CITIES” 07.01.2016
Transcript
Page 1: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Conference 2016

National Conference On Exploring The Role Of CSR In Delivering Sustainable Smart Cities

AMITY SCHOOL OF ARCHITECTURE & PLANNING

AMITY UNIVERSITY UTTAR PRADESH, NOIDA

CONFERENCE PROCEEDINGS

NATIONAL WORKSHOP

ON

“EXPLORING THE ROLE OF CSR IN DELIVERING

SUSTAINABLE SMART CITIES”

07.01.2016

Page 2: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Conference 2016

National Conference On Exploring The Role Of CSR In Delivering Sustainable Smart Cities

CHIEF PATRON

Dr. Ashok K Chauhan (Founder President RBEF )

PATRON

Dr. (Mrs.) Balvinder Shukla (Vice Chancellor, AUUP)

CONFERENCE ADVISOR

Dr. K. M. Soni (Deputy Dean, ASET)

CONFERENCE CHAIR

Prof. (Dr.) D. P. Singh (Director, ASAP)

CONFERENCE COMMITTEE

Convener

Prof. (Dr.) Ekta Singh

Core Team

Prof. (Dr.) Ekta Singh

Ar. Lovlesh Sharma

Ar. Richa Kaushik

Ar. Abhay Kaushik

Page 3: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Conference 2016

National Conference On Exploring The Role Of CSR In Delivering Sustainable Smart Cities

LIST OF CONTENTS

Pg No.

List of Abbreviations I

Executive Summary II

Inaugural Session IV

SESSION I: 1

SESSION II: 7

SESSION III: 15

List of Speakers 23

Conference Agenda 24

Page 4: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Conference 2016

National Conference On Exploring The Role Of CSR In Delivering Sustainable Smart Cities I

ABBREVIATIONS

ASAP Amity School of Architecture & Planning

AUUP Amity University Uttar Pradesh

COP Conference of the Parties

CSR Corporate Social Responsibility

FICCI The Federation of Indian Chambers of Commerce and Industry

FQF FICCI Quality Forum

GDP Gross Domestic Product

GoI Government of India

HUDCO The Housing and Development Corporation Limited

MoUD Ministry of Urban Development

NIUA National Institute of Urban Affairs

PPP Public Private Partnership

PSU Public Sector Utilities

TERI The Energy & Resource Institute

WRI World Research Institute

Page 5: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Conference 2016

National Conference On Exploring The Role Of CSR In Delivering Sustainable Smart Cities II

EXECUTIVE SUMMARY

Amity School of Architecture & Planning

(ASAP) Amity University, Noida have been

imparting education in the field of

architecture since 2005. Under the

guidance and leadership of founder

president Dr. Ashok K Chauhan the

institute has always endeavoured to

associate with the professionals and think-

tanks in the planning and architecture field

to work towards the development of built

environment. Based on this aim of

contributing towards built environment

ASAP strives to assume a new role to

provide a platform for deliberations and

knowledge exchange for betterment of the

Indian cities.

Based on this background a ‘ National

Conference on Exploring the Role of CSR

in delivering Sustainable Smart Cities’

discussing the processes, policies and

possible initiatives involved therein for

building smart cities was held on the 7th

January 2015 at I-2 Moot Court

Auditorium Amity University, Noida. The

conference was a series of discussions

centering around 3 technical sessions of

approximately 1and ½ hours. Each session

was strategically structured to cover the

issues of policy, governance, good

practices, community engagement,

institutional strengthening, corporate

involvement and viability.

Each technical session included a 15-10

minute presentation/talk by the expert,

followed by a question and answer round

and conclusion by the panel moderator.

Technical Session I was focused on

defining and understanding the scope of

smart cities and discussing the policy

ambit of CSR. Further, the session evolved

to align the CSR needs with the probable

smart city needs. In the end panel

moderator Dr. Vikas Goswami concluded

that CSR has its own set of process to

contribute towards environmental and

sustainable issue. However, there exist

intense opportunity to explore its

involvement in contributing towards the

marginalized sections and services of the

cities.

Technical Session II revolved around

sustainable achievements of CSR & PPP

innovative actions in urban amenities

sector. Smartness in terms of governance,

waste management, energy management,

urban mobility etc. was discussed. For a

Page 6: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Conference 2016

National Conference On Exploring The Role Of CSR In Delivering Sustainable Smart Cities III

cohesive & comprehensive development

of a city into ‘smart category’ it requires

not only involvement of Centre, State

governments, but also public & private

sectors (CSR) & citizens. The session

chair concluded that the need of the hour is

bringing social innovation with social

engagement for less commercially viable

services, like sanitation, waste

management & open space amenities for

urban poor.

Technical Session III explored about the

innovative sustainable initiatives for smart

developments, specifically in the area of

renewable, community participation and

greener interventions in existing services

to make them smarter & sustainable. The

session chair Dr. Shaleen Singhal

concluded that the conference theme is of

very vital importance in current

development scenario. Discussions and

deliberations that have taken place set a

background for carrying the conference

outputs forward by further converging it

into a follow-up workshop or roundtable.

Page 7: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Inaugural Session

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities Page IV

INTRODUCTORY NOTE

Prof. (Dr.) D. P. Singh

Director- Amity School of Architecture &

Planning, Noida

Dr. D. P. Singh Professor & Director

Amity School of Architecture & Planning

(ASAP), Noida welcomed the delegates,

speakers & senior dignitaries on behalf of

ASAP, Noida. He provided a brief

overview of Amity University and ASAP.

Institute of ASAP was established in the

year 2005 under the visionary wisdom of

Dr. A. K. Chauhan, Founder President

RBEF. He stated that under the visionary

guidance of our Founder President Dr.

Ashok K. Chauhan has created a chain of

leadership in foundation, all tied to the

strings of ‘Value System’. This ‘Value

System’ is embedded, in every micro and

macro activity of the organization, with

continuous evolution, in all physical to

non-physical aspects of Pedagogy,

Research and Innovation. In the last,

focusing on the theme of the conference he

stated that as architects and planners, we

have been discussing the solutions, for the

problems of the built environment. Now

with the ‘participatory approach’ of the

new government, we wish to be the

responsible participants in the ‘growth

story’ of the country and we look towards

the corporate sector for academic and

professionals collaborations. We wish to

be part of a development story of India,

where investment of Rs. 1 do not give an

output of 15 paisa , rather it should give

output of Rs. 1 for Rs.1 . A close scrutiny

of CSR funding guidelines, reveals that

there are lots of overlapping areas, where

exists ample opportunities, towards

responsible participation in smart cities

programme and ensuring a sustainable

future for our children. He ended his note

by thanking the honourable dignitaries and

guests and extending warm welcome to all

the participants and inviting them to

vigorously deliberate during the whole day

for meaningful outcome of the event.

WELCOME NOTE

Page 8: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Inaugural Session

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities Page V

Dr. (Mrs.) Balvinder Shukla

Vice-Chancellor – Amity University UP

Dr. Balvinder Shukla, Vice Chancellor

Amity University appreciated the effort of

ASAP in conducting a conference on a

very vital issue of ‘Smart Cities”. She

narrated her views about the country-side

and how life in these areas is governed by

the nature and simplicity of economic life.

Further, highlighting the importance of

industrialization and growing economic

activities in urban areas she pointed

towards the declining livability index of

urban cities. The deteriorating condition of

urban areas is the result of growing

industrialization but growth of industries is

also an evitable phenomenon for

increasing the employment opportunities

in these areas. Reflecting on this concern

of urban areas becoming unlivable on

many fronts, she underlined the important

role of urban and town planners in

maintaining the sustainability and

liveability in the city’s ecological system.

She ended her note by emphasizing that

for the balanced growth and development

of cities, there is a need to strength the

Industry-Academia nexus and these kinds

of conferences enable a close working of

the two. Further, to add she suggested the

conference organizers to focus on the

“Outcome Plans” of the conference and

convert the deliberations of the present

conference into a follow-up Conference. In

the end, she congratulated the ASAP for

conducting a first of its kind of conference

in the Institute of ASAP.

Page 9: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Inaugural Session

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities Page VI

KEYNOTE ADDRESS

Dr. Sanjeevan Bajaj

CEO FQF, FICCI

Dr. Sanjeevan Bajaj, Chief Executive

Officer, FQF – FICCI started her note by

addressing the quality concern in building

of smart cities. She expressed the

importance of having standards for

delivering ‘Smart Cities’ and at the same

time highlighted that standards alone

cannot lead towards realization of

‘Sustainable Smart Cities”. Various human

and economic activities and occurrences

have their implications on the working of

our city system. These implications are

visible several times and are hidden many

times. In order to develop a system for

making activities in cities sustainable there

has to be a close understanding of visible

and hidden elements of the city process,

she supported this argument with an

example of waste management system in

cities. Further, she stressed upon three key

elements that are needed to have correct –

mix of standards for ensuring quality

check in implementing various phases of

Smart City Programmes. The three

elements as highlighted were – Service

Delivery, Technology i.e hard technology

for building the services and Soft

technology of systems and processes.

In her opinion, community participation is

very vital for sustainable growth of urban

areas, which are reeling under the stress of

rural-urban migration. She stated that

government has its own role in involving

communities to further the development

cause in urban areas however the role of

Corporate Social Responsibility cannot be

neglected. She highlighted that CSR can

be a viable model for making community

interventions possible and workable in

delivering Smart Cities.

Page 10: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Inaugural Session

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities Page VII

SPECIAL NOTE

Ar. Divya Kush

President, Indian Institute of Architects -

IIA

Ar. Divya Kush, President Indian Institute

of Architect stated that there exists a

knowledge-gap in understanding the

‘Smart Cities”. Even the professional

communities are not aware of the key

elements of smart city. Cities cannot be

‘Smart’ simply by embedding technology

and state–of-art facilities. Cities are for the

people hence to make cities ‘Smart’, its

people have to be smart. Two things are

important for making society and people

smart and these are education and health.

He further elaborated that while talking

about social responsibility we should not

only look towards Corporates but towards

professionals and individuals also. He

disclosed that even the professional

architect’s bodies in India have started

doing a reverse thinking about social

responsibility. Earlier we had what was

known as ‘Socially Responsible

Architecture’ but now professionals are

deliberating upon ‘Architect’s Social

responsibility’. He ended his note stressing

that Government policies are there for

betterment and development but real

development will take place only if we as

corporates, professional and individuals

realize our responsibilities.

Page 11: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session I

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1

TECHNICAL SESSION 1: DRIVERS

FOR CSR IN SMART CITY

DEVELOPMENt

Chair: Dr. Vikas Goswami

Head, Goods & Greens, Godrej Industries

Chairperson Dr. Vikas Goswami

introduced the subject for the session and

stated that smart city has emerged as a new

terminology in the development world.

She requested the session panelist to throw

light on ‘what smart cities could be and

how India can move ahead with the

concept with involvement of CSR

initiatives’.

PRESENTATION 1: Smart Cities -

Policy & Services Towards Reality

Ar. Dipika Tuteja

INAWE

Ar. Dipika Tuteja described the various

levels of interventions for development of

cities around the world. She discussed

about various benchmarks of UN SDG &

COP 21 to which cities across the globe

have to comply with, in order to be

sustainable in their development activities.

Further, adding to her thoughts on the

process of urbanization she highlighted the

various causes responsible for the

deteriorating condition of the urban cities

in India. The prime amongst them was the

migration of rural population to urban

areas. The employability attractiveness of

urban areas has resulted in the over-

utilization of resources. When we talk

about making these areas smart it is all

about decongesting the congested zones of

inner city, relieving the urban roads from

traffic clogging, improving and ensuring

the availability of water to urban

Page 12: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session I

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 2

population, managing the urban waste,

ensuring the housing facility to all the

urban population, untangling the complex

system and striving for equitable

development of community. Cities of

tomorrow have to decentralise and become

more compact towns within a City. The

overall urban planning of creating a

standard master plan in all cities should be

based on ‘Decentralization’ of governance

at all possible levels of service delivery.

CSR has an effective role in untangling of

the complex environment by intervening

in certain areas of community importance.

According to Present SCHEDULE VII-

SECTION 135 activities for companies

under CSR that overlap with urban

services are sanitation including

contribution to swachch bharat and

making available safe drinking water,

environment sustainability , ecological

balance, maintaining quality of soil, air

and water and contributing to the clean

ganga fund and slum area development.

Apart from this certain other activities can

be proposed to be taken under the CSR

initiatives for urban area development

like environment balance with

maintenance of green areas. In the end

she suggested that private sector through

Corporate Governance strategies can help

in implementation of urban sector

projects to help make cities Smart.

PRESENTATION 2: Corporate Social

Responisbility & Hudco In Urban

Areas

Mr. Akhilesh Kumar

ED -Planning, HUDCO

Mr. Akhilesh Kumar briefly discussed

about the initiatives taken by HUDCO

under CSR activities in urban areas.

HUDCO has its presence in the basic

amenities and social infrastructure

development in rural areas and semi-urban

areas. In urban areas HUDCO has been

taking up projects for the improvement of

quality of life by focusing on the project of

social, health, education and economic

infrastructure and especially with a focus

on projects of public

facilities/amenities/utilities in urban areas.

HUDCO is also supporting projects to

promote alternate, energy efficient and

ecologically appropriate building materials

& technologies and projects to encourage

the use of renewable sources of energy.

Page 13: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session I

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 3

One of the primary activities undertaken

by HUDCO is in extending support to

local bodies for construction of night

shelter/shelter facilities, community/pay

and use toilets. He further stated that word

‘Smart’ has huge meaning and

applicability in urban areas and cities.

And, HUDCO as a responsible PSU has

great commitment towards making cities

sustainable by utilizing its core strength

and playing a catalytic role in the

development of the habitat sector.

PRESENTATION 3: Corporate

Branding – Creating Value Via CSR In

Smart Cities Development

Prof. (Dr.) Ekta Singh

Amity School of Architecture & Planning,

AUUP Noida.

Dr. Ekta Singh provided a brief

background of Corporate Social

Responsibility Bill in India and

involvement of corporates in implementing

the CSR activities under this provision.

With the coming of CSR Bill, the

otherwise philanthropic activities of the

corporates have become organized.

However, simply making responsible

behaviour of corporates mandatory will

not be effective in ensuring the success of

the Bill. In order to have a win-win

situation for the Corporate & Society there

is a need to acknowledge the business

needs of the Corporates. According to her,

Corporate Branding can be a lucrative tool

in motivating the corporate to work for

CSR activities. Further, she stated that

urban population is increasing at a

burgeoning rate and it makes a huge

market for the corporates in terms of

clientele. Improvising ways to integrate

activities in urban amenities with those of

CSR, will be a boost for the corporates.

Through the CSR activities they have

opportunity to create awareness about their

vision and core services.

Adding to this idea she deliberated that the

hugeness of the urban economy in India

stems from varied geographical, cultural

and socio-economic background. The

existence of organized and unorganized

economy class has given rise to different

vertical trajectories of the same service and

different horizontal trajectories of services

for the same urban class. The horizontal

trajectory is the result of basic needs of all

the urban classes while vertical trajectory

emanates from the difference in the

Page 14: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session I

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 4

spending capacity of the various classes.

However, a few of the services in the top

of vertical trajectory becomes inevitable

due to their basic nature e.g need for

inimitable health services available only at

the best hospital. Similarly, if we look into

the daily life cycle of an urban man there

are numerous points of such instances. As

corporates, if private companies can

consider intervening at those points and

facilitate access of an average urban

person to his basic needs of living in a

liveable habitat, it will lead to numerous

opportunity points for them to create a

value brand within the community. To

further strengthen this idea Dr. Ekta

advocated for models of ‘PAIRING and

ADOPTION’. Pairing means

synchronizing the CSR activities in urban

amenities with the core business of the

company. Adoption encourages adopting

certain areas, projects, household etc. for a

particular period and rehabilitating and

redeveloping it with sustainability

approach. She further advocated that the

policy ambit of CSR should be expanded

to include activities that encourage

participation and sponsoring of research

studies pertaining to building sustainable

liveable habitat.

PRESENTATION 4: Catalyzing A

Shared Sustainable Future

Mr. Himanshu Shekhar

YES BANK

Mr. Himanshu Shekhar discussed about

the Yes Bank’s contribution towards

Sustainable development. Yes Bank

strives to link CSR and sustainable

development with stakeholder value

creation through innovative solutions and

services. Discussing about the various

paradigm for CSR in Smart cities, he

highlighted the areas where Smart

Solutions are required to make cities

workable and sustainable. These are E-

Governance & Citizen Services, Waste

Management, Water Management, Energy

Management & Urban Mobility. As an

institution of banking Yes Bank have been

responsibly working on aligning CSR

projects with the sustainable development

concepts as stated above. Yes Bank is the

first Indian Bank to promote research

funding initiatives in Sustainability of built

Page 15: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session I

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 5

environment specifically – E Waste,

Renewable energy, Clean Ganga Mission

& Energy Efficiency. Through these kinds

of interventions corporate sector can

contribute a lot in streamlining the thought

process of the community towards smart

development.

PRESENTATION 5: Inclusive Smart

Cities- Role Of CSR

Dr. Shaleen Singhal

HoD, Public Policy, TERI University

The focus of Dr. Shaleen Singhal talks

was on ‘how can vast poor/lower middle-

class afford to stay in aspired smart cities

and can public policy and corporate

business strategy jointly unlock the CSR

potential for inclusiveness and

sustainability of cities? He elaborated the

session by highlighting the concept of

“Inclusiveness’ in city development.

Inclusive cities are one that values all

people and their needs equally. Further,

deliberating upon CSR role in

strengthening inclusiveness in cities he

stated that role of CSR has to move

beyond philanthropy and assume

partnership models in policy and

governance. For a long–term perspective

approach there is a need for the corporates

to align their mainstream business strategy

with the CSR objectives. The needed

policy levers to advance CSR interventions

are legal instruments, economic and

financial instruments, information and

partnering instruments. He discussed the

global goals for sustainable development.

In order to achieve those goals there has to

be consensus on numerous agendas that

are deteriorating the living situation in

urban areas. Talking specifically about

Indian urban areas he mentioned that urban

cities in India contribute to more than 60%

of GDP and are engines of growth. They

facilitate diversity, provide opportunities

for innovation and promote economies of

scale and choices. Hence, inclusive growth

has to be an integral part of efforts for

making cities smart and sustainable.

However interpretation of smart and

sustainable is unique for each city – stage

of development, resources and citizen’s

local priorities. In achieving this CSR and

public policy has a vital role to play -

Impetus for knowledge based society,

Strengthen environment to embrace

Page 16: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session I

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 6

diversity, Trust building for communities

to shape neighbourhood and take pride, Set

exemplars of valuing children, women and

young, Proactively address safety, well-

being and health.

Q.1 The corporate has not been able to

spend even 5% of its CSR budget, why

and why corporates for building smart

cities?

Ans. The CSR law is very new and in a

very naïve stage. The clarity regarding the

area where CSR can effectively happen is

missing and corporate still lacks capacity

in development activities. Corporate have

to be given some buffer time before they

can fully utilized the law for the best of the

community. Corporates come from varied

sector and their core strengths can be well

utilized and aligned with the various

activities in committing a city to be smart.

Q.2 How good is the idea of converting

existing building structures green for

existing land-use, under CSR ambit?

Ans. The concept is welcoming provided

the corporate is able to relate or align any

of its activities with the activity of the

existing structure (as laid in CSR law).

Further, real estate is the second biggest

industry in India so any contribution that is

directed towards saving resources will

directly contribute to save environment

and make it sustainable. These are certain

intangibles in policy framework which

need to be addressed to expand the

working platform for CSR in Smart cities

program.

Page 17: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session II

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 7

TECHNICAL SESSION II:

SHOWCASING EXISTING CSR &

PPP INITIATIVES IN URBAN

SERVICES

Chair: Dr. Vikas Goswami

Head, Goods & Greens, Godrej Industries

Chairperson Dr. Vikas Goswami

introduced the subject for the session. She

requested the session presenters to initiate

the case presentation.

PRESENTATION 1: Smart Basic

Services – Urban Amenities & CSR

Dr. H. S Gill

Executive Director HUDCO

Dr. H. S Gill initiated the presentation by

stating the mission and vision of HUDCO

in the CSR area. HUDCO as an institution

has been indulging in financing of urban

infrastructure projects across the country.

Initially, HUDCO provided finance to the

sectors which were otherwise not catered

to by the private sector like Water Supply,

Sanitation and Sewerage, Solid Waste

Management. Gradually HUDCO has

expanded and entered into Transport,

Power, Commercial Infrastructure, etc. He

briefly talked about Corporate Social

Responsibility policies in India and legal

clauses associated with it. Further,

HUDCO as a responsible organization has

been undertaking many activities within its

CSR initiatives. The significant one in the

area of urban amenities and facilities

being affordable housing to the

Page 18: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session II

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 8

economically weaker sections and low

income groups, basic infrastructure

facilities like water supply, sanitation &

pay toilets for improving the quality of life

of the citizens especially the poor and the

marginalized, disaster rehabilitation

efforts.

The other probable CSR intervention areas

in urban sector are in the field of Shelter

and sanitation facilities for urban shelter-

less. -funding for construction, funding for

Up-gradation, furnishing of built shelters,

capacity building, funding ULBs/ Shelter

implementing agencies for meeting

recovery-rehabilitation needs of homeless

for the shelters and funding sanitation

projects for urban shelter-less population.

HUDCO has pioneered in the pre-

fabricated zero-discharge toilets and have

provided these as pay and use community

toilets.

PRESENTATION 2: Private sector

participation towards effective and

efficient water supply

Mr. Digvijay

Urban Development Professional

Mr. Digvijay described the status of urban

water supply sector in urban India and

advocated the cause of water to be treated

as one of the basic rights. Water is one of

the obligatory functions of Local Self

Government under 11th

and 12th

schedules

of the Constitution of India. It is now seen

as an indicator towards ensuring the

implementation of Article 21 (Right to

Life) of the Constitution. However,

looking at the dismal state of affairs of the

government finances it appears to be a

myth to provide the water facility to

people at subsidised cost. In this context, it

is understood to promote the involvement

of private sector in urban water supply

sector. But private sector participation is

not widely accepted it is seen as a

precursor to privatisation, which in turn is

Page 19: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session II

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 9

feared to exclude the poor. Ironically,

telecommunications and electricity have

wider penetration within the poor

households despite not being traditionally

treated as ‘basic services’ (and largely

provided for by private sector). Also, it is a

myth that the poor cannot pay for water.

The poor are actually paying (and more so)

for water through informal channels such

as tankers. Further, highlighting the

difficulties he said that it is assumed that

private sector arrangements are too

complex for local self-Governments to

understand & are skewed heavily in favour

of the private party. However, it is

observed that a proper regulatory regime

can simplify contractual arrangements

between local self Governments and

private parties significantly.

The absence of separate or specific law on

water supply or sewerage (subsumed in

local Government law) is also seen as

deterrent by private sectors. Also, the fact

that local self Government is both party to

the contract as well as the authority

prescribed by law is itself is very

ambiguous. Improper loading of costs and

lack of a water resource management plan,

land or right of way not being provisioned

on time, bulk water supply or abstraction

rights not granted, there are many such

issues in private sector participation. Most

of these issues fall under the ambit or

sector regulation, which at present is very

weak and subject to local political

priorities.

In the end he discussed a few successful

models of private sector water supply as

applied in India. The most successful of

that being Karnataka Urban Development

Project (World Bank/ IBRD). Private

sector participation was limited to

operation and maintenance and

commercial risk was not passed on to

concessionaire.

PRESENTATION 3: Solid Waste

Management - Individual Approaches

& Sustainable Actions

Mr. P K Joseph

Director- Programmes, DLF Ltd (CSR) &

DLF Foundation

Mr. Joseph described that the way Solid

Waste is Managed and Disposed is

becoming a great cause of Concern in

Page 20: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session II

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 10

Indian Cities. There is no comprehensive

short and long term plan with municipal

authorities to handle SW in accordance

with the MSW Rules. Majority of the

municipal authorities do not have

preparedness to set up waste processing

and disposal facilities. Cities and towns, in

future, will not get wastelands for further

dumping of wastes. In fact, there will be a

need to go for ‘total’ recycling and re-use

of waste and aim for negligible or ‘Zero

Waste’ for landfilling. Solid waste

management is a challenge for the cities'

authorities and Urban villages mainly due

to the increasing generation of waste.

To tackle this menace of SW, linkages are

necessary to enable the entire handling

system functioning. Neither Households

nor Municipalities practice segregation of

Waste. Public Awareness about the benefit

of Segregation is very low. The collection

of garbage from the dumping pit is

infrequent. Solid Waste Processing is not

done in many cases. As cities expand, the

old dumping grounds become part of the

city. The problem is further compounded

with multiple civic agencies, as in the case

in Gurgaon – HSIIDC, HUDA, MCG,

Private colonies and Village Panchayats to

handle civic sanitation.

He discussed the contribution of DLF

foundation in helping eradicating the

problems of SWM. DLF Foundation have

been effectively working in rural areas.

They have a multi-stakeholder approach

wherein they have derived a model called ‘

Kachre Se Kamai’. The salient features of

this model are – identifiying natural

Leaders from the village to provide vision

and direction, information education &

communication for cultural change,

training & capacity building of sanitation

workers from the Village. Based upon this

they have successfully implemented door-

to-door waste collection system in 5

villages. All the 5 villages have a waste

treatment facility and manure is produced

through vermi composting technique. 4

units have been handed over to panchayat

after achieving self-sustenance through

profits out of waste and community

contribution.

The present model has a great socio-

economic-environmental impact. The

economic impact is significant it has

resulted in generation of employment and

wages for the youth within the community

and revenue generation through recycling

and manure production. He ended the

discussion deliberating that the model has

great flexibility to be replicated in urban

areas.

Page 21: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session II

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 11

PRESENTATION 4: Sustainable Urban

Mobility

Mr. Umang Jain

Transport Planner, WRI-Embarq

Mr. Umang Jain started by disclosing

some alarming facts about urban mobility

in India. About 140,000 deaths occur every

year in India due to road traffic crashes

and 627,426 premature deaths every year

due to air pollution. He took the case of

Gurgaon where about 106 cars add to

Gurgaon’s vehicle population every day

and consequently further deteriorating the

existing state of affairs. The existing road

and street infrastructure is in bad state and

discourages the use of environmentally

friendly mobility modes. Roads with

usable footpath are less than 23% and

there is total absence of cycle-tracks. To

cope with the existing situation WRI-

Embarq held number of consultation and

communication workshops with varied

stakeholders across the city. They came –

up with the concept of ‘Raahgiri’ where it

was encouraged to use sustainable modes

of transport like bicycling and walking

atleast once a week. This was conducted

along with a few other physical activities –

dance, jumba, skating etc on a weekly off.

The implications as measured by the

organization were appreciable – air quality

improved, noise level decreased, fatalities

reduced on the day of Raahgiri. The model

was replicated in other cities – new Delhi,

Hyderabad, Navi Mumbai, Bhopal &

Ludhiana.

PRESENTATION 5: Cities For

Children

Ms. Sabina Suri

Senior Research Associate, NIUA

Ms. Sabina Suri stated that India is home

to world’s largest population of children.

Every fifth child in the world is Indian.

The current demographic structure reveals

that about 39% of the Indian population is

below the age of 18 years, which is more

Page 22: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session II

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 12

than the entire population of North

America. Despite of children being in

significant number none of our cities and

town are designed and built keeping their

needs in mind. The impact of built

environment on the growth and

development of children are huge. Every

element of built environment – living

conditions, social & physical

infrastructure, transportation/mobility,

safety & security and public health

systems have their good and bad

implications. Poor living environments

and lack of infrastructure are linked to

health impacts such as social interaction,

low educational achievement and cognitive

development, behaviour and socio-

economic problems and poor respiratory

health.

Globally there exists framework to secure

the rights of children but very few have

focus on child friendly cities initiative. The

time has arrived when we need to start

thinking about creating cities for children

in India. A community based approach is

needed which works for and with children

to make children friendly neighbourhood

and cities. h. NIUA have been working in

close association with approach

organization in reclaiming the open spaces

for children in cities. She spoke about

liveable cities project in Bangalore,

Nagpur and Thrissur. They researched on

quality and quantity of available park

space and revived them for children’s play.

Further, they advocated at local

Government Level for better policies to

protect and maintain parks and encourage

awareness about pedestrian rights.

Expanding the scope to include corporates

she stated that CSR has a vital role to play

in these initiatives with their community

binding strength. There is a need to

reframe CSR law, in its current form the

law and its interpretation through

subsequent rules has an extremely

parochial view on areas of city

development.

PRESENTATION 6: Slum Area

Development

Mr. Pawan Kumar

Habitat for Humanity

Mr. Pawan Kumar presented the

perception of development sector towards

Page 23: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session II

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 13

Smart Cities. Smart cities are cities which

are well planned and structured where

every citizen can have access to better

living conditions, better transport, housing,

drinking water, drainage system and clean

environment at affordable rate. While

talking about CSR interventions in Smart

cities, he mentioned that CSR can be

instrumental for Poor and Marginalized

communities for their basic support

system. One such area where Habitat for

Humanity has been instrumental is the

Slum area development. Slums are built

on Government or Unauthorized Lands,

therefore no permanent occupancy,

structures are permitted. And, they will

continue to exist unless economic disparity

ends. In Indian urban settings slums are a

compulsion, as domestic workers,

vegetable vendors, masons, electricians etc

comes from there. However, they can be

minimized by certain interventions by

Government, corporates and other

stakeholders. He is of the view that role of

CSR is very limited in such kind of

development initiatives. And, in near

future also the scope appears to be limited.

The efforts of Habitat for Humanity is also

confined to a few important activities in

slum areas of Maharashtra, Gujarat And

Rajasthan - behavior change through

communication strategies in WASH(

Water , Sanitation and Hygiene),

Community Toilets, local Committee,

Maintenance and Sustainability &

Common Drinking Water.

Q.1 How is urban infrastructure sector

made viable for private sector

participation?

Ans. The element of Viability Gap

Funding (VGF) plays a crucial role in

attracting the private sector funds to this

sector. Under VGF scheme Central

Government provides 40% of the project

grant for the urban infrastructure projects

which have commercial viability.

Q.2 Is there any credible alternative to

the existing road infrastructure, even in

our planned cities, so that it can

encourage pedestrian and cycle

movement?

Ans. The concept like Raahgiri of

motivating people to use sustainable

modes of commuting should be more

frequently conducted. This will itself

ensure that government and planners work

towards creating movement corridors for

the pedestrians and bicyclists.

Page 24: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session II

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 14

Q.3 The focus of Government should be

on governance framework or on

supplying services?

Ans. The panel was of the opinion that

Government is best suited for drafting and

implementing the framework while the

strength of private sector is in effectively

supplying the services.

Page 25: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session III

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 15

TECHNICAL SESSION III:

INTEGERATION THROUGH KEYS

TO INNOVATION

CHAIR: Dr. Shaleen Singhal

Dr. Shaleen introduced the session theme

to the panellist. He deliberated upon the

importance of community and its

involvement in making the habitat

liveable, smart and sustainable.

PRESENTATION 1: Community

Engagement- For Participatory Urban

Appraisal

Mr. Alok Das Gupta

Team Leader Technical Cell, CURE

INDIA

Mr. Alok Das Gupta said that Smart City

Mission of GoI emphasizes citizen

engagement in conceptualizing the projects

for the smart city and in also delivering

and implementing it. This itself is a big

challenge to ‘connect the disconnected’

through effective ways and mechanisms

and especially poor and marginalized

communities. At CURE they have been

using participatory appraisal methods

combined with ICT tools to engage

citizens. CURE have identified various

levels of community participation –

Informing the public, participation in

defining interest, actors & agenda;

participation in assessing risks and

agendas, participation in final decision.

Further, there have been IT tools like GIS

Page 26: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session III

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 16

mapping which have been effectively used

to develop base map for geo-locating slum

settlements, preparing series of maps for

planning, managing and monitoring

sanitation programs. Analysis of existing

locations of dhalaos or community waste

bins, their effective reach, occurrence of

blind spots, unserved zones etc.

development of an optimal location plan

for the bins for total coverage, efficient

collection, increased serviceability and

greater efficiency in management.

Technology has been used as an interface

to engage community, ward councilor, city

department, community leader &

individual. Gamming as an instrument was

used to study the behavior change

communication on open defecation. The

critical question is how to involve private

sector in citizen engagement particularly

for the low-income communities and how

to access CSR funds for these kinds of

efforts.

PRESENTATION 2: New Cities

Mr. Ranbir Saran Das

MD, Fairwood Holdings

Mr. Ranbir Saran Das stated that Global

Smart Cities market will reach US $

1265.85 billion by 2019. Built-up urban

areas will increase by 1.2 million square

kilometres, nearly tripling the global urban

lands of 2000. In Indian case this growth

has exponential nature, almost a new

Chicago is added every year to urban

India. This massive growth and

development requires a systematic

sustainable urbanization process. The

present approach to urbanization problems

are in piecemeal – building flyovers,

widening roads, rain water harvesting,

composting, re-densification etc. The

problems are big so solutions have to be

big. IT has important role to play in

handling the newer challenges of

urbanization.

Page 27: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session III

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 17

SCADA based Utility Operations,

Monitoring and Controls, Integrated

Building Management, City level Demand

Supply Management Disaster Management

etc. To manage the problem of urban

transport and mobility congestion the

planners have to think about segregated

vertical transport system. Smart

applications have to be derived to ensure

effective vehicle park management and

name plate recognition. Buildings have to

be well-equipped with building

management system and many other such

kind of smart interventions for urban

amenities. Apart from this Smart

Governance & E-governance are the

backbone encouraging real-time

community interaction.

PRESENTATION 3: Integration

Through Keys To Innovation

Ar. Lovlesh Sharma

Amity School of Architecture & Planning,

AUUP Noida.

Ar. Lovlesh Shrama first emphasized upon

the fact that city development is an

opportunity to learn from and improve

upon failures in urban governance to

enhance quality of life for all Indian

citizens. The birth of smart cities concept

creates a chance to catalyze progress in

various areas of Indian urban system. But

basic need is that the smart cities should

also be evaluated based on their ability to

provide equal economic opportunity and

access to basic infrastructure for all

societies.

He also mentioned that effective

governance, widespread access to basic

infrastructure is a prerequisite for effective

technology-driven urban improvements

but when pursuing increased

competitiveness and economic growth,

smart cities cannot lose sight of the

challenges faced by India’s urban poor

existing in various communities in the

cities and the characteristic behaviour of

the urban population in Indian context.

Taking open defecation as the first case

Ar. Sharma emphasized upon the odd or

hurdle between smart developments of

Indian Cities: In country open defecation

is a well-established traditional practice

Page 28: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session III

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 18

deeply ingrained from early childhood.

Sanitation is not a socially acceptable

topic, and as a result, people do not discuss

it. Consequently, open defecation has

persisted as a norm for many Indians. In

addition to tradition and the

communication form, the practice still

exists due to poverty; many of the poorest

people will not priorities toilets and

besides, many are living in rented homes

without toilets.

Therefore his stress was on the realm of

‘Smart sustainable communities’, most of

these communities are not able to identify

the lack of a toilet as unacceptable.

Building and owning a toilet is not

perceived as aspiration construction of

toilets is still seen as the government’s

responsibility only rather than a priority

that individual households at community

level should also take an initiative to

change the behavior and habit of open

defecation.. The challenge is to motivate

people to see a toilet as fundamental to

their social standing, status and well-being.

Later Ar. Lovlesh mentioned that

significant gap also exists between

knowledge and practice. Even when

people are aware of the health risks related

to poor sanitation (specifically of not using

a toilet and practicing good hygiene), they

continue with unhealthy practices and the

case of Karnataka as taken up by BWSSB.

Also the practice of open defecation is not

limited to rural India. It is found in urban

areas too where the percentage of people

who defecate in the open is 12 percent,

while in rural settings it is about 65

percent. Open defecation in urban areas is

driven by a number of reasons including,

lack of space to build toilets in high-

density settlements and tenants unwilling

to invest in toilets where landlords do not

provide them.

At last he took a case of the basic issue

with the human behavior is the case of

fatalities on Mumbai's local train network

which have always been on the higher

side. Even so, the latest figures released by

the Mumbai railway police commissioner

are shocking. In the first three months of

this year, 805 commuters have lost their

lives and 867 have been injured in train-

related accidents. Of the total casualties,

512 commuters died on the Central

Railway line, while 293 died on the

Western Railway line.. Railway also

emphasized on creating awareness among

the commuters. Then Railways took

another step o understand the human

behaviour of the commuter and why they

meet accidents while crossing. The final

outcome of this analysis was that people

crossing the railway track are not able to

identify the speed of the train approaching,

Page 29: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session III

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 19

hence to resolve these issues railway

authorities took a step to paint the sleeper

block on the track colored, and by virtue of

that commuters could actually identify the

speed of the train approaching them.

As conclusion Ar. Sharma concluded his

argument as India is embarking on a

mission to reshape its urban future the

inner behavioral awareness and insights

remain powerfully relevant. So all the

corporate, NGOs, Municipalities and other

govt. bodies in their effort to make Indian

cities look “world-class” should not lose

sight of what makes them successful cities

and their informed and aware citizens,

their absorptive capacity, efficiency,

adaptability, and the opportunities they

provide for poor rural migrants as well as

educated professionals to make a better life

and with the right priorities and effective

governance structures, smart cities can use

new technologies to improve service

provision and quality of life.

PRESENTATION 4: Sustainable

Greener Interventions In CSR

Initiatives For Building Smart Cities

Ar. Richa Kaushik

Amity School of Architecture & Planning,

AUUP Noida.

Ar. Richa Kaushik defined Smart cities as

per MOUD and conveyed that to deliver

smart cities as per smart cities mission,

100 crore per city per year will be granted

by Centre & equal amount, by the

State/ULB (for 5 years). But the question

arises from where these state/ ULB will

gather such enormous funds. As many

innovative financing techniques have been

developed for resource mobilization - And

one of these is through corporate social

responsibility. To explore the role of CSR

in smart cities requires innovation.

Innovation can be seen as the process that

renews something that exists and not

introducing something new. So the speaker

presented some of the case studies which

highlight innovation in greener

Page 30: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session III

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 20

intervention in various infrastructure

aspects of urban areas:

Innovative use of open spaces can be seen

in High Line Park in New York City,

which was characterized as an abandoned,

elevated rail. This 1.45–mile–long

abandoned elevated rail structure was

converted into green living roof, where

more than one lakh visitors visit it

annually. The dead abandoned place has

been rejuvenated & utilised effectively.

Similarly if we take example in Indian

context of, Delhi ring railway –Originally

it was called the Delhi Avoiding Line, it

was meant to decongest the city railway

line & to better facilitate the throughput of

passenger trains. But now this rail network

has lost its importance & functionality.

The speaker raised question why cannot

something similar to High line park model

can be developed for it?. Why not make it

more inclusive in the city.

Nagpur municipality was facing huge

electricity bills more than 22 Gigawatt

hour of electricity was consumed for local

government operations. So they planned

large scale replacement of traditional

electric lighting poles by solar street

lighting. This resulted in 72,000 solar

street lights and huge saving in energy &

emissions were noted. Also if look into the

water aspect of urban infrastructure due to

Improper water management there are lots

of water disparity issues. This issue has

been dealt by Tokyo municipal, by making

best use of the limited water resources by

conducting prevention and early repair of

water leakages, monitoring of service

pipes, Training and Technical

Development Centre, computerized system

through these measures there was

reduction in leakage rate, CO2 emissions

& the amount of water wasted by the city

halved. Similar example in Indian context

is of Bangalore city. The big challenge in

equitable distribution of available water

across the divisions/subdivisions. The

initiative involved implementation of -

Installation of bulk meters & Development

and implementation of a software

application This helped in the capturing of

data and tracking information and to

monitor and regulate the water supply

system. This initiative was successfully

done in Bangalore city with IBM (private

player) and Bangalore municipal authority

as the key agencies.

In the end the speaker summarized that all

these are examples of innovative small

scale greener interventions which can be

replicated in larger context through CSR

initiatives for improving urban areas. Such

small interventions can be small steps in

targeting urban amenities in smart cities.

Page 31: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session III

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 21

PRESENTATION 5: Challenges In

Implementing CSR Practices In Smart

City Mechanism

Mr. Digbijoy Bhowmick

Senior Manager, Ernst & Young

Mr. Digbijoy started his presentation with

a vivid description of the views that strike

one’s mind the moment we talk of cities.

The views associated with the word cities

are huge buildings, cars, smart transport

system, big commercial areas, huge and

planned infrastructure etc. Cities have been

in existence since time immemorial. The

commonality among all these city

development is the creation of institutions

to make cities work. However, there must

be a realization that cities are not for

institutions but for people. It is the people

who make the cities and cities are made

workable by the perception of its people.

The system and structure of any city

revolve around the changing needs and

functions of its community and how the

community respond to the city system and

its life is deciding factor in making city

smart or not. In initial period any smart

city will have issues of unintended social

and economic consequences because of

existing social inequality. These cannot be

ignored while barging the people with

smart solutions to make cities smart. We

live in a highly polarized society which

results in inequality of all kinds and

nature. While discussing about smart city

they have to rely on social capital. This

social capital voluntarily comes through

CSR. Discussing about the East Delhi

areas he stated that most of the deprived

population of the city lives in these areas.

It is this section of the society which needs

to be treated sensitively in order to make

our cities smart. And, corporates are the

best suited for uplifting the dignity and

living standards of these communities

through CSR interventions. Though there

are certain challenges in integrating CSR

within smart cities program. The most

important is that CSR law is in a very

nascent stage and the whole CSR

community is still struggling to shape it

up. There is a need for strategically

aligning the core activities of corporates

with CSR interventions in smart cities.

Page 32: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Session III

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 22

Q. 1 The development process has

already started, yet there is no clear

description of ‘Smart Cities”, what is

the Panel’s take on it?

Ans. The panel answered that the mention

of smart cities first came during the

conception of Delhi-Mumbai corridor. The

developing of cities is a process and we

learn by trial and errors and based on

experiences keep expanding and changing

the definition. The important thing is

deliberations about smart cities have

started coming up at all the corners of the

country. Further, cities are smart when its

people are happy, satisfied and living

quality life.

Q.2 In smart cities, behaviour of its

people has a great implication on its

success or failure. How technology can

be used to change the behavioural

patterns of people?

Ans. The panel answered that technology

has a great role in changing the way we

live today. The easy access to information

and easy exchange and dissemination of

knowledge has enabled the community to

be informed. This itself has bought a great

change in the social behaviour of the

people. Further, Mr. Alok mentioned that

with the help of audio-visual tool and

animation their organization CURE has

been able to bring a significant change in

the open defecation practice of the rural

community in certain areas.

Page 33: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Agenda

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 23

SPEAKERS COORDINATES

Sno

.

Speakers Designation &

Organisation

Telephone email

1 Mr. Sanjeevan

Bajaj

CEO Ficci 011-2332

5312

[email protected]

2 Ar. Divya Kush President IIA 9312304765 [email protected]

3 Mr. Himanshu Senior Manager Yes

Bank

8527336663,

01166560557

[email protected]

4 Dr. Vikas

Goswami

Head- Good & green

Godrej Industries Ltd.

7506932939/

9899967736

[email protected]

5 Dr. Shaleen

Singhal

HOD policy studies,

TERI university, new

Delhi

9582019052 [email protected]

6 Ar. Deepika Tuteja Editor INAWE 9810401315 [email protected]

7 Dr Ekta Singh Amity University 8126812611 [email protected]

8 Mr H S Gill HUDCO 011-

24308611

[email protected]

9 Mr. Digbijoy

Bhowmick

CEEUG & ID, ASCI

Hyderabad

9899546317,

9830346317

[email protected]

10 Mr. PK Joseph Director Programmes,

DLF Ltd (CSR) &

DLF Foundation

124 4769202 [email protected]

11 Mr Pawan kr.

Singh

Habitat for Humanity 9818844532 [email protected]

12 Mr Umang Jain Embarq India 9717736333 [email protected]

13 Ms Sabina Suri Senior Research

Fellow, NIUA

9910014554 [email protected]

15 Dr. Digvijoy

Phukhan

Senior Manager E &

Y

99998 69873 [email protected]

16 Mr. Ranbir Saran

Das

MD, Fairwood

Holdings

9810187313 [email protected]

17 Mr. Alok das

Gupta

Team Lead Technical

cell, CURE INDIA

9650054894 [email protected]

18 Ar Lovlesh Sharma Amity University 9582084190 [email protected]

19 Ar. Richa Kaushik Amity University 9810877474 [email protected]

Page 34: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Agenda

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 24

CONFERENCE AGENDA

Schedule for Conference @ 7th Jan’16

Venue: I-2 Moot Court Hall

10:00 INAUGURAL

10:00 Inaugural Lighting of lamp:

Hon’ble Vice Chancellor

10:05 Introductory Remark:

Dr D P Singh Director ASAP

10: 15 Opening Note:

Dr. Mrs Balvinder Shukla Vice Chancellor

AUUP, Noida

10: 25 Keynote Speech:

Dr. Sanjeevan Bajaj, CEO FQF, FICCCI

10: 35 Special Note:

Ar. Divya Kush, President – Indian

Institute of Architects, (IIA) India

10:00 SESSION I: DRIVERS FOR

CSR IN SMART CITY

DEVELOPMENT

(Panel Moderator: Dr. Vikas Goswami,

Head - Good & Green, Godrej Industries

Ltd.)

1. 10:10-10:25 - Alignment Of CSR With

'Smart City' Needs:

Mr. Akhilesh Kumar,

ED -Planning, HUDCO

2. 10:25-10:40 - Responsible Investment;

Business Case For CSR (an Investment

opportunity):

Mr Himanshu Shekhar,

Group Executive Vice President &

Regional head, North & East, Responsible

Banking, YES Bank

3. 10:40-10:55 - Corporate Branding

Through Urban Services Provision

Dr. Ekta Singh, Professor,

ASAP, Amity University Noida

4. 10:55-11:10 - Inclusive Smart Cites:

Role Of CSR:

Dr. Shaleen Singhal, HOD policy studies,

TERI University, New Delhi

5. 11:10-11:25 - Procurement Of Services

In Smart Cities-Policy Interventions

For CSR Initiatives:

Ar. Dipika Tuteja,

Editor INAWE

11:25-11:40 - Question Answer Session

TEA BREAK

11:55 SESSION II: SHOWCASE

EXISTING CSR AND PPP

INITIATIVES

(Panel Moderator : Dr. Vikas Goswami,

Head - Good & Green, Godrej Ind. Ltd.)

1. 12:10-12:25 - Smart Basic Services -

Sanitation/Community Pay & Use

Toilets:

Mr. H S Gill

HUDCO

2. 12:25-12:40 - Water Supply:

Prof. Bhowmick

Ray Hyderabad

Page 35: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Agenda

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 25

3. 12:40-12:55 -SWM:

Thomas,

CEO DLF Foundation

4. 12:55-13:10 -

5. 13:10-13:25 -Smart Mobility:

Mr. Umang Jain,

Embarq India

6. 13:25-13:40 -Smart Interactive Spaces-

Cities For Children: Ms. Sabina Suri,

Senior Research Fellow, NIUA

13:40-13:55 - Question Answer Session

LUNCH

14:30 SESSION III: INTEGRATION

THROUGH KEYS TO INNOVATION

(Panel Moderator: Dr. Shaleen Singhal,

Teri)

1. 14:45-15:00- Smart Sustainable

Community:

Ar. Lovlesh Sharma,

Asst. Prof., ASAP, Amity University

Noida

2. 15:00-15:15- Sustainable Greener

Interventions In CSR Initiatives For

Building Smart Cities:

Ar. Richa Kaushik,

Asst. Prof., ASAP, Amity University

Noida

3. 15:15-15:30- Urban Smarting Through

Renewable Initiatives:

Mr. Ranbir Saran Das,

MD, Fairwood Holdings

4. 15:30-15:45- Challenges In

Implementing CSR Practices In Smart

City Mechanism:

Mr.DigVijay,

Senior Manager, Ernst & Young

5. 15:45-16:00- Community Engagement-

For Participatory Urban Appraisal:

Mr. Alok das Gupta,

Team Lead Technical cell, CURE INDIA

16:15-16:30 - Question Answer Session

16:30-16:40 - CLOSING SESSION

16:40 ONWARD- HIGH TEA/

NETWORKING

Page 36: EXPLORING THE ROLE OF CSR IN DELIVERING SUSTAINABLE … · National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 1 TECHNICAL SESSION 1: DRIVERS FOR

Sponsors

National Conference on Exploring the Role of CSR in Delivering Sustainable Smart Cities 26

CONFERENCE PARTNERS

SPONSORS

Supreme Pipes Birla White Wall Putty

JK Cement City Dialogue


Recommended