1. EXPLOSION OF CONSUMER CULTURE {

2. Three Main Reason ofConsumption Boom The opening of Shops The sprouting and spreading of Department Stores Emerging the catalogue 3. Some Features of the First Department Stores Founder was Aristide Boucicaut The first simple of them was opened in Paris (1838) Mostly, clothes were sold Then department stores product range included; furnitures, utensils andtoys Dealers were not dealing with customers directly, only they were guidingto customers to buy 4. The first department store : Le Bon March 5. Emerging the Catalogue 6. SLOPSHOPSIn 1890, the first slopshop was opened in USA.Slopshops importance is including middle and lower class to consumptionSpreading espacially in EnglandEmerging resistence and reactions in continental Europe 7. Developing Advertising Advertising was changed with departmentstores 1870 in USA, 1920 in France, modernadvertisement companies were established Less word much visual Emphasizing some words (fascinating,stupendous and etc) 8. Installment Credit Early 1900, installment credit has spread Population was directed to consume 9. Planned Product AgingAudi A6 2010 (101.000)Audi A6 2008 (90.000) 10. Planned Product Aging iphone 4s (1.499) iphone 4 (1.099) 11. The Invention of TraditionValentine Day(1855)Thanksgiving Day(1924)Noel Holiday (preferably abroad)Mothers & Fathers Day(1914-1924)New year day 12. Religions And Consumption 13. Religions and ConsumptionsHoly Land Soil Company was establishedin USA for importing soil,olive oil,stones andWater from Holy Land (Jarusalem) 14. Yarmulke Bra A yarmulke is the skullcap worn by practicing Jewish men toshow their reverence to God. Also known as a kippah. Inspired by the Paul Barman lyric, "I couldnt stay calm because/she revealed a bra made of two yarmulkes," designer turns thefantasy into a reality. There are three kind of yarmulke bra: Bat-Mitzvah, Boobooshkaand Sport A yarmulkebra is a bra made of two yarmulkes. No longer areyarmulkes limited to men or heads. You wanted to wear one?Now you can wear two. It sales in 35-55 dollars 15. Yarmulke Bra 16. Mecca Cola Mecca-Cola was launched in France, in November 2002, by TawfikMathlouthi, as a means of aiding Palestinians by tapping into demand foralternative products in European countries. He had been inspired by apopular Iranian soft drink, Zam Zam Cola and only decided to launch hisown brand when he was unable to agree on terms for a distribution contractwith Zam Zam. Mecca-Cola is now sold in some parts of the Arab World as well as in certainregions of Europe. It has also been bought and consumed in certain parts ofthe US, UK, India and Canada. 17. Mecca Cola 18. Zam Zam Cola 19. Three Reasons of the Consumerism1. Great changes of production and distribution methods2. Impozing possesive impulse3. Compensating role for other phase of life 20. Thanks for your patience H.T. AYANOGLU