Expo Brochure 2013

Washington Marriott Wardman Park HotelWASHINGTON, DC

powertrainexpo.com

ATRA DCPOWERTRAIN

SEPTEMBER 19-22Hosted by

2013

Take Your

Shop

to the Top

!

WASHINGTON DC

DCTIP

The U.S. Capitol is open to the public for tours Monday through Saturday. Tours are conducted

from 8:50 a.m. to 3:20 p.m. Tours are free, but tickets are required.

To guarantee availability, you should reserve your tour in

advance online at visitthecapitol.gov or through your U.S. representative or senator.

In Washington, DC, you’ll enjoy access to fascinating, FREE attractions and historic sights. Touch a moon rock, marvel at the Hope Diamond, view Dorothy’s Ruby Red slippers or explore Native American culture at the Smithsonian Institution’s fifteen Washington, DC area facilities. Discover treasures like the Gutenberg Bible at the Library of Congress, the only da Vinci painting in North America at the National Gallery of Art and historic documents like the Declaration of Independence at the National Archives.

Away from these celebrated federal sites, Washington, DC unwinds into a fascinating network of neighborhoods where visitors discover trendy boutiques, hip bars and restaurants, plus art galleries, historic homes and lush parks and gardens. Shoppers love the store-lined streets of Georgetown, while jazz music fans won’t want to miss a trip to U Street, where Duke Ellington played his first notes. The city’s

international character shines through in its Adams Morgan and Dupont Circle neighborhoods, two prime destinations for eclectic dining and nightlife and the historic center of the city’s embassy community.

The arrival of several new eateries has made the nation’s capital a prime destination for dining out, with many of the city’s top tables located in the downtown Penn Quarter neighborhood. DC is also earning new recognition as a thriving performing arts town, with 65 professional theatre companies based in the metropolitan area presenting edgy world premieres and celebrated Broadway musicals throughout the year.

Thanks to DC’s pedestrian-friendly streets and its safe, efficient public transportation system—including Metrorail and the hip, new Circulator bus—it’s easy to get from your hotel to Washington, DC’s attractions.

Celebrate your pride in America by visiting our dynamic capitol and attending ATRA’s Powertrain Expo!

September 19-22, 2013 Washington, DC

ATRA Powertrain Expo

powertrainexpo.com 3

Sponsored by GEARS Magazine

Join us Saturday evening as the city calms down from the hustle and bustle of the day, the monuments shine brightly under the

magical glow of the moon, creating the best photo-ops for you to catch that perfect shot. See the city in a different light as you visit

DC’s most famous monuments: the White House, US Capitol, World War II Memorial, National Mall, Smithsonian, Washington

Monument, Lincoln Memorial, Vietnam & Korean War Memroials, the new MLK Memorial and more!

GROUP TOURSaturday, September 21

DISCOVER

DC

TRAVEL INFORMATION

HOTELWashington Marriott Wardman Park2660 Woodley RoadWashington, DC 20008(800) 228-9290Room Rate: $189 | Cut-off Date: August 27

AIRPORTS & TRANSPORTATIONThe hotel does not offer free shuttle service. Please note that there is a Metro Subway station within steps of the hotel lobby. There are 3 major airports nearby:

Ronald Reagan Washington National Airport-DCA •7milesaway •30minutesubwayrideWashington Dulles International Airport-IAD •24milesaway •1hoursubwayrideBaltimore/Washington International Thurgood Marshall Airport-BWI •34milesaway •Nosubway

MANAGEMENTThis year ATRA pulled out all the stops, for a management program that’ll change the way you do business. We’re meeting some new faces, like management speaker Jim Cathcart,

whose techniques for relationship selling offer a fresh perspective on successful interactions with potential customers. Don Hutson is another new face to the automotive industry. He’s a

recognized expert on business negotiations, entrepreneurship, and selling value: All critical skills for today’s transmission shop owner or manager.

Check out our full speaker lineup below:



THURSDAYSeptember 19

4:45pm-6:00pm - Branding Brings in the Bucks!™Danny Sanchez, Autoshop SolutionsYour brand is far more than your logo, it’s the entire customer experience. Stop competing on just price or warranty and build a brand that drives new customers in your bays. Danny Sanchez, former shop owner and AMI accredited instructor will outline the many moving parts of a powerful brand and how to make the best use of it. Marketing, telephone procedures, sales processes, customer service, and ways to leverage your brand with inexpensive tools. Don’t miss this brand new class for 2013!

3:00pm-4:30pm - Confident SellingMaylan Newton, ESi SeminarsWhat’s the difference between a Service Writer selling 50% and one that sells 90% of their attempted sales? In short, Confidence! Confidence selling is the key to most GREAT sales individuals. Join Maylan Newton for a class in Confidence selling, the Techniques, the Attitude and the results you should expect.

FRIDAYSeptember 20

8:00am-9:00am: Providing Your Customers with REAL Value!Dave Riccio, Tri-City TransmissionsThere is no doubt that creating value is important, but how do we provide real value?Transmission shop owner Dave Riccio has developed a business strategy designed to increase sales and profitability through a value-focused business plan. David will show you the simple but important steps on how he has turn perceived value into Real Value.



FRIDAYSeptember 20 - CONT’D

9:00am-12:00pm: Sell Value - Not Price!Don HutsonAmerica’s Foremost Authority On Selling Value

SATURDAYSeptember 21

8:00am-11:00am: Relationship Selling™Jim Cathcart, Cathcart Institute

To change the way people think about selling and teach them specific techniques in order to generate more sales with less resistance. To build their confidence and give them a clear direction for action.

Take Your Shop to the TopPOWER SESSIONS!

Best Selling Author

Member of the Speaker Hall of Fame

Toastmasters Golden Gavel Award (2001)

The Cavett Award (1993)

President of the National Speakers Association (1988-1989)

Member of the Sales & Marketing Hall of Fame

President of the National Speakers Association (1976-1977)

Member of the Speaker Hall of Fame

Toastmasters Golden Gavel Award (2001)

The Cavett Award (1986)

Consummate Speaker of the Year(1999)

New York Times Bestselling Author

“Relationships must be treated as Assets! A relationship without a sale is merely a social connection. A sale without a relationship is what one gets from a vending machine. Our clients deserve to have

us as their partner in problem solving.” —Jim Cathcart

Have you worn yourself out competing with the “lowballer” down the street or internet pricing you can’t match?

Why are you attracting the very people that cannot afford your services?

In this three hour session, Selling Value expert Don Hutson will show you that there is NO discount on VALUE! Learn how to create the

one thing your competition can’t and get paid for doing it. This is a must attend session for every key-person in your organization.


Atra Powertrain Expo

DCTIP

The quickest, most efficient & affordable way to get around DC is the Metro. Make your way down to

the National Mall area for as little as $2 - and the

Marriott has a station right outside the lobby door!

SUNDAYSeptember 22

10:45am-12:00pm - A Millennial’s Approach to MarketingJordan Olivas, Budget Transmission MastersLong gone are Andy Griffith and the idealistic “Days of Mayberry”. Families used to sit around a dinner table talking about their day while interacting as a single family unit, but now we are brought up in a time where families are more concerned with who’s texting who and what shows to watch on their iPad. The kids are almost a superhuman feat that can eat, talk, text, and find the answer to even the most complex trivia question while being bombarded by 250 bits of advertising on a daily basis. Throughout my presentation I will address: •Howtogettheattentionofyourfuturecustomer,theMillennial •Howdotheythink?Whydidtheychooseyourcompetitoroveryou? •Howtobetterprepareyourselfagainstthe“Web-EquippedWarrior” •Howtocapitalizeyourresourcesinordertohandlethefuturecustomer

9:00am-10:30am - Marketing Automotive Service to Generations X and Y Bill Haas, Haas Performance Consulting LLCMeeting their expectations is the easy part. Communicating a message to attract and engage them seems to be the challenge. You cannot ignore these two groups at 120 million strong — the opportunities are enormous. We will examine what makes them unique and what influences their decision making. Understanding the obstacles of reaching them beyond their incredible filters will lead your business to connecting with an extremely loyal customer.





TIPSGo nosta, pere, obse, cupio intilius endum

iactum videmus consupimura? quonfenam unte perid dius, triondam

inatide fecips, quam

TECHNICALATRA has always been about providing the very best in technical information and training. And,

as this year’s technical seminars are sure to prove, that isn’t about to change anytime soon.With nearly 30 hours of all-new technical training and hot-off-the-presses subject matter, this is

the largest, most diverse seminar program ever created to support the transmission repair indus-try.

Nowhere else in the work will you find as much valuable technical material under one roof, and all orchestrated to provide you with an experience that you’ll never forget. If you’re someone who takes pride in calling yourself a “professional technician,” then this is the one program that you

have to attend.


9:30am - Hot Tech Calls from the Hot LineMark Puccinelli, ATRAMark will be covering some of “Hot Tech” calls from hot line. In addition, he will discuss andclarifyGM’s3rdaccumulatorsystemforthe4L60E.Foryearsmanyhavepluggeditoffinhopesofeliminating3-4clutchfailure.OnceyouseeMark’spresentation,youwill gain a full understanding of this complex system and understand how vital it is to be left operational. A must see presentation.

11:00am - ATF: What’s Beneath the Cap?Scott Halley, The Lubrizol CorporationIn this talk we will provide an overview of Automatic Transmission Fluids starting from crude extraction through to finished fluids and answer questions like: What is base oil? Where do the additives come from? Is there a difference between mineral and synthetics? In addition we will explore how the continuing evolution of transmission hardware changes the formulation and requirements for fluid.

1:30pm - Essential Oscilloscope Know-HowDan Marinucci, CommuniqueDan’s double-session presentation shows technicians the vital details they need to know to use a ‘scope correctly and profitably. This practical info on setting up and hooking up a ‘scope takes the fear out of using this important diagnostic instrument.



FRIDAYSeptember 20



7:30am - 2014 Chrysler 948TE 9 Speed FWD & AWD Automatic TransaxleAlan W. McAvoy, Chrysler Group LLCThis is the most compact model 6 speed front wheel automatic built in today’s market. Mike will be covering all the electronics and internal components of the A6LF1 trans-axle.

THURSDAYSeptember 19 - CONT’D

4:30pm - The Ins and Outs of Kia’s Very Own 6 Speed Front Wheel DriveMike Souza, ATRAThis is the most compact model 6 speed front wheel automatic built in today’s market. Mike will be covering all the electronics and internal components of the A6LF1 trans-axle.

3:00pm - Highlights from the ATRA Tech DepartmentBill Brayton, ATRAThis seminar will include the latest fixes for those pesky complaints as well as new transmission previews. Parts updates and computer reprogramming will also be discussed in this information packed seminar.

1:30pm - All Filters Are Not Created EqualJohn Eleftherakis, FiltranThis presentation will focus on aftermarket filters for automatic transmissions that do not necessarily meet the OE requirements, as they claim. The features and benefits of OE filtration products will be explained and discussed. Focus will identify low quality replacement aftermarket filters that do not meet the OE requirements and pose significant failure conditions. The newest patented OE filtration systems used in recent applications will also be reviewed with attention to the important features which provide the clean oil required for transmission operation.



FRIDAYSeptember 20 - CONT’D

7:30am - Inside & Out of the Honda 6 SpeedSean Boyle, Southern Illinois UniversitySean will be covering the Honda 6 speed. He plans on going over the entire transmission inside and out. This comprehensive presentation will no doubt leave all the questions answered!

9:00am - 6T70-6T75 Updates and Product IssuesSteve Garrett, ATRAThe 6T70 family of transaxles represents one of the most widely used transmission in the world today. The 6T70 applications have undergone massive changes for the 2013 model year. In this session, we will explore which models were updated, what the updates are, as well as the interchange issues with those changes. In addition we will explore the current product issues for the 6T70/75 applications.

4:00pm - Hands-On Hybrid Transaxle DiagnosisJack Rosebro, Perfect SkyMany hybrid transaxle faults can be isolated quickly and accurately, without special tools. In this seminar, we’ll practice diagnosing such issues as well as more complex issues, using actual failures. Students will learn about scan data, shudder tests, mechanical issues, and motor testing, as well as some of the specialized tests unique to hybrid transaxles. We’ll present case studies of hybrid transaxle faults that have been correctly diagnosed and repaired by shops around the country.

10:30am - Tips & Tricks from the Builders BenchJohn Parmenter, Precision InternationalCovering current repair cause diagnosis and repair jobs in the shop today will cover scan tool and diagnostic aids and their relationship to trouble codes.

9:00am - Hydraulically SpeakingMaura Stafford, Sonnax IndustriesMaura will be discussing late model valve bodies and their similarities, differences, common problems and methods for diagnosis. •6T40/6F35 •6T70/6F50 •6L45–6L90 •ZF6HP19/21/26/28/32,6R60 •ZF8HP45 •U660E


Atra Powertrain Expo



SATURDAYSeptember 21 - CONT’D

SUNDAYSeptember 22

9:30am - Mechatronic CommunicationsDr William (Bill) Henney Ph.D, F.I.M.I., BlueReach Automation & Control LTDCANBUSvsK-LineBUS.IdentifyingandtestingofFord6RseriesandZF6HPseries Mechatronics. Come and see how it really works.

8:00am - Testing Hybrid Electric Motor-Generators (MGU) in the Field: What Works and What Doesn’tDr Mark Quarto, AR&D, LLCAs the hybrid electric vehicle (HEV) vehicle population continues to grow there is more demand for accurately diagnosing MGUs in the field. Whether the HEV is a Ford, GM, Honda, Infiniti, Hyundai, Kia, Lexus, Nissan, Porsche, Toyota, Volkswagen, Freightliner, Kenworth, Navistar, or others - it’s vital that a transmission technician know what diagnostic tools and methods will provide accurate and repeatable diagnostic data. This session will discuss the different tools and methods currently being used in the field by automotive technicians and some electric motor service businesses to diagnose MGUs. If HEV transmission MGU diagnostics and repair is part of, or will be part of, your business this is a session that you won’t want to miss.

2:00pm - Learn more about the CVT Coen van Beek, CVT Pushbelt BVBelt assembly and remanufacturing (regrinding) pulley surface. Belt Alignment after repair. The New generation CVT 8 Jatco. Update CVT’s and Questions about CVT’s in General.

10:30am - The ZF 8HP and Torque Flight 8 Speed “Under the Microscope”Niel Speetjens, Speetjens Transmission ServiceGetaclearinsightaboutonthenewest8speedtransmissionbuiltbyZF,SaarbruckenandlicensedtoChrysler.Morespeeds,anewgenerationlockupconverter,just4planets and 5 clutch packs and the complexity of the mechatronic chopped up into microscopic bits and pieces by speaker Niel Speetjens from the Netherlands. •Introduction–Adomesticforeigner •3waytorqueconverter–Slippingaway •4planets–5clutchpacks-Guttingtheglory •Mechatronic-hydraulicsandelectronicsatitsfinest •Do’sanddon’ts-TipsandTricks

EXHIBITORSAllomatic

Alto Products Corp.ATI Performance Products

ATK and Parts, LLCAutoshop Solutions, Inc.BAAN Powertrain Corp.

Chrysler-MoparDacco Transmission Parts, Inc.

Educational Seminar Institute (ESi)ETE Reman

European Exchange, Inc.EVT Parts

Exedy Friction TechnicsFord Motor Company Gandrud Parts Center

G-Cor Automotive Corp.GearSpeed

General MotorsGFX Corp.G-Tec, Inc.

Hayden AutomotiveHot Flush, LLC

Jasper Engines & TransmissionsJDS Worldwide Corp.

KRS International Corp.Lintex Auto Parts Co., LTD

Management Success!

Mudlick MailNorthland Transmission Inc.Omega Machine & Tool, Inc.

Power Pusher-Div. of Nu-Star, Inc.Precision International

Precision of New Hampton, Inc.Raybestos Powertrain

Rostra Precision Controls, Inc.Seal Aftermarket Products

Slauson Transmission PartsSmart Blend by Life Automotive Products

Sonnax IndustriesSonnax Road Show

Steller LubegardSuperFlow Technologies Group

Superior Transmission Parts, Inc.Sussex Auto Parts, LTD

TRANSBRITE / Allen Woods & Associates, Inc.Transmission Digest

Transmission Rebuilders Network Int’l (TRNi)TransmissionSpecialtiesTranstar Industries, Inc.Transtec by CORTECO

VBX - Valve Body Xpress, Inc.Wesco Automotive, LLC

Whatever It Takes Transmission Parts, Inc.ZFServicesNorthAmerica

Trade Show DaysSaturday

September 2112pm-5pm

FridaySeptember 20

2pm-7pm



SPECIAL EVENTS

FRIDAYSeptember 2012pm - 2pm

ATRA Luncheonsponsored by Raybestos

featuring Larry WingetBack by popular demand! World-renowned speaker and bestselling author Larry Winget will kick off the Luncheon with common sense solutions to your common problems. After the Pitbull of Personal Development has presented his no-nonsense and entertaining

approach on how to improve your life, enjoy lunch sponsored by Raybestos Powertrain. You won’t want to miss this special 2-hour event!


6pm-7pm

ATRAWelcome Reception

FRIDAYSeptember 20

7pm-9pm

Cocktail Reception hosted by


7am-8am

ATRAMember Meeting

SATURDAYSeptember 217:30pm-11pm

“Discover DC”Moonlight Group Tour

(please refer to pg. 3 for more information)



Transtar Industries, the premier provider of world-class driveline

solutions, is delighted to once again be the sole sponsor of the Cocktail Reception at the Powertrain Expo. Enjoy drinks, appetizers and great

entertainment!

Whether you’re an ATRA Member or planning on becoming one,

make plans to join us at this year’s Member Meeting. Help yourself to

some coffee and help shape ATRA’s future!

Kickoff your Expo experience with food, drink and conversation at the ATRA Welcome Reception immedi-

ately following the seminar sessions. It’ll be the perfect atmosphere to

catch up with your fellow attendees and talk some shop while enjoying

your favorite beverage and appetizer.

REGISTRATION OPTIONSCOMPLETE

CONFERENCEThursday - Sunday

(Sept. 19 - Sept. 22)

TECHNICALCONFERENCE Thursday - Sunday

(Sept. 19 - Sept. 22)

TRADE SHOW PASS

Friday - Saturday (Sept. 20 - Sept. 21)

MANAGEMENT CONFERENCEThursday - Sunday

(Sept. 19 - Sept. 22)

Access to Technical Seminars • •Access to Management

Seminars • •Expo Tech Manual • •

Expo Tech Program CD • •Expo Management worksheets

with leather binder • •Expo Management

Program CD • •Coffee Breaks • • •

Friday Luncheon • • •Friday Cocktail Reception • • •

Friday & Saturday Trade Show • • • •Audio recordings of both the

Technical & Management seminars

•

As low as$10

As low as$345

As low as$345

As low as$395



TIPAs a Complete

Conference attendee you’ll receive access to the audio tracks of

both the Technical and Management seminars!

Can I register at the door?Yes. The following are the dates and times for On-Site Registration:

Thursday, September 19: 7am - 5pmFriday, September 20: 7am - 5pmSaturday, September 21: 8am - 4pm

What are the hotel rates?Hotel Room Rate Cut-off DateWashington MarriottWardman Park Hotel(800) 228-9290

$189 8/27/2013

Does ATRA make hotel reservations or is it included in the cost of registration?All attendees make their own hotel accommodations directly with the Marriott by calling (800) 228-9290. Mention ATRA to receive your discount room rate. Room reservations are not included with your conference registration.

What are the registration cut-off dates for Expo?The early registration cut-off date at the discount price is 7/19/13. The cut-off date for all pre-registration is 8/23/13. Any registrations made after 8/23/13 will need to be done on-site at the event.

Did you receive my registration? Am I registered?Your confirmation will automatically be emailed to you immediately after your registration is processed. Please contactATRAat(800)428-8489ifyouhavenotreceivedyour confirmation.

Does my guest need to register?Yes, everyone attending the seminars or trade show must have an official badge and registration - except babies in strollers. Spouses and children of conference registrants may be eligible to receive free trade show access. Please call for details.

Can I change one of my paid registrations from one person to another?Yes, you can switch the name on one or more of your registrations before 8/23/13.Pleasecall(800)428-8489with any changes you’d like to make. Any changes needing to be made after 8/23/13 will need to be done on-site at the event.

What if I want to attend more than one seminar in a session?Audio recordings of both the Technical and Management seminars will be available to all Complete Conference attendees after the Expo.

4 Easy Ways to RegisterCall: (800)428-8489or(805)604-2000

Online: www.powertrainexpo.com

Send Reg form by fax: (805) 988-6761

Send Reg form by mail:

ATRA Powertrain Expo Registration2400LatigoAve Oxnard, CA 93030

Registration InformationEnrollment is on a first-come, first-serve basis. Seating is limited by room size. Seminars start promptly at their scheduled time. Arrive early to be sure of good seating, and to meet with instructors and other seminar attendees. Recording is not permitted.

What’s IncludedComplete Conference: admission to all technical & management seminars Thursday through Sunday, Friday Luncheon & Cocktail Reception, coffee breaks, Friday & Saturday Trade Show admission, Expo Technical Manual, Technical seminar program CD and Management worksheet materials. Audio recordings of both the Technical and Management seminars will be available to all Complete Conference attendees after the Expo.

Technical or Management Conference: admission to either the Technical or Management seminars Thursday through Sunday, Friday Luncheon & Cocktail Reception, coffee breaks, Friday & Saturday Trade Show admission, and the Expo Technical Manual, Technical seminar program CD or Management worksheet materials.

Trade Show: admission to the trade show on Friday and Saturday.

Cancellation PolicyAll cancellation requests needing to be made after 8/23/13 will be subject to a $50 cancellation fee.

FREQUENTLY ASKEDQUESTIONS


TIPATRA’s room rate is a great deal at $189/night. Normal rates at

this Marriott for the same weekendare$499/night-

reserve yours today!

Registration Form September 19th - 22nd, 2013 • Washington, DC

Company Name ATRA Account Number

Contact Person: (will receive all correspondence)

Address

City State Zip

Country Email Address

Area Code Phone No. Fax No.

( ) ( )

TO REGISTER: Call toll free 1-800-428-8489 or FAX this completed form to 805-988-6761

ADDITIONALTICKETS

Badges will be issued from this list. Use a separate sheet for additional registrations.*PLEASE PRINT CLEARLY

CONFERENCES(Includes Luncheon & Trade Show)

Complete Saturday Conference Technical Management Trade Show Lunch Tour

NAME ___________________________________________________________________ £ £ £ £ £ £

NAME ___________________________________________________________________ £ £ £ £ £ £

NAME ___________________________________________________________________ £ £ £ £ £ £

NAME ___________________________________________________________________ £ £ £ £ £ £

NAME ___________________________________________________________________ £ £ £ £ £ £

Before July 19th July 19th - Aug. 23rd ALL REGISTRATION FEES Qty Member Non Mem Member Non Mem ON-SITE SUBTOTAL

Complete Conference Registrant* _____ $ 395 $ 495 $ 445 $ 545 $ 595 $____________Technical or Management Conference* _____ 345 445 395 495 545 $____________Trade Show _____ 10 10 10 10 30 $____________“Discover DC” Tour (Saturday, September 21st) _____ 45 45 45 45 65 $____________Extra Luncheon Ticket _____ 45 45 45 45 65 $____________(Included with Complete, Tech & Management Conferences)

TOTAL $____________

PAYMENT INFORMATION* Check enclosed payable and mail to: ATRA, 2400 Latigo Avenue, Oxnard, CA 93030 Check # ______________Charge to: * MasterCard * Visa * AMEX * Discover

Card Number ___________________________________________________ Expiration Date Security Code

Print Name on Card __________________________________________________________ Signature __________________________________________

Discount for current ATRA Members only. Join or renew today and enjoy the member discount right away!

I do not wish to receive any advertising or promotional material from Exhibitors.

*Conference Registrants may receive Trade Show Passes for spouse and/or children by contacting ATRA Registration at 1-800-428-8489.

Every 5th Conference attendee is free!Call ATRA for details

TITLE: Owner Manager

Rebuilder Diagnostician

Other

TITLE: Owner Manager


OtherTITLE: Owner Manager






Other

2013 ATRA Powertrain ExpoTHURSDAYSeptember 19

7:00am-5:00pm Attendee Registration

Technical Seminars9:30am-11:00am

11:00am-12:30pm1:30pm-3:00pm1:30pm-3:00pm3:00pm-4:30pm4:30pm-6:00pm

Hot Tech Calls from the Hot Line - Mark Puccinelli (ATRA)ATF: What’s Beneath the Cap? - Scott Halley (The Lubrizol Corporation)Essential Oscilloscope Know-How - Dan Marinucci (Communique)All Filters Are Not Created Equal - John Eleftherakis (Filtran)Highlights from the ATRA Tech Department - Bill Brayton (ATRA)The Ins & Outs of Kia’s Very Own 6 Speed Front Wheel Drive - Mike Souza (ATRA)

Management Seminars3:00pm-4:30pm4:45pm-6:00pm

Confident Selling - Maylan Newton (ESi Seminars)Branding Brings in the Bucks!™ - Danny Sanchez (Autoshop Solutions)

FRIDAYSeptember 20


Technical Seminars7:30am-9:00am9:00am-10:30am

10:30am-12:00pm

2014Chrysler948TE9SpeedFWD&AWDAutomaticTransaxle-Alan McAvoy (Chrysler Group LLC)Hydraulically Speaking - Maura Stafford (Sonnax Industries)Tips & Tricks from the Builders Bench - John Parmenter (Precision International)

Management Seminars8:00am-9:00am

9:00am-12:00pmProviding Your Customers with REAL Value! - Dave Riccio (Tri-City Transmissions)Sell Value-Not Price! - Don Hutson

12:00pm-2:00pm ATRA Luncheon featuring Larry Winget Sponsored by

2:00pm-7:00pm Trade Show

Technical Seminars4:00pm-5:30pm Hands-On Hybrid Transaxle Diagnosis - Jack Rosebro (Perfect Sky)

7:00pm-9:00pm Cocktail Reception Hosted by



7:00am-8:00am ATRA Member Meeting

Technical Seminars7:30am-9:00am9:00am-10:30am

10:30am-12:00pm

Inside & Out of the Honda 6 Speed - Sean Boyle (Southern Illinois University)6T70-6T75 Updates and Product Issues - Steve Garrett (ATRA)TheZF8HP&TorqueFlight8Speed“UndertheMicroscope”- Niel Speetjens (Speetjens Transmission Service)

Management Seminars8:00am-11:00am Relationship Selling™ - Jim Cathcart (Cathcart Institute)

12:00pm-5:00pm Trade Show

Technical Seminars2:00pm-3:30pm Learn More About the CVT - Coen van Beek (CVT Pushbelt BV)

4:00pm-5:00pm Longtimer’s Meeting

7:30pm-11pm “Discover DC” Moonlight Group Tour

SUNDAYSeptember 22

Technical Seminars8:00am-9:30am

9:30am-11:00am

Testing Hybrid Electric Motor-Generators (MGU) in the Field: What Works & What Doesn’t - Dr. Mark Quarto (AR&D, LLC)Mechatronic Communications - Dr. William (Bill) Henney Ph.D., F.I.M.I., (BlueReach Automation & Control LTD)

Management Seminars9:00am-10:30am10:45am-12:00pm

Marketing Automotive Service to Generations X and Y - Bill Haas (Haas Performance Consulting LLC)A Millenial’s Approach to Marketing - Jordan Olivas (Budget Transmission Masters)

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