expo khi report

8/7/2019 expo khi report

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DAWN EXPO

DAWN EXPO

2011


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Introduction

Every year in Pakistan DAWN the leading newspaper organizes a seminar at expo center in

Karachi. The seminar is called DAWN EDUCATION EXPO. This year this seminar took

place in all the major cities ok Pakistan including Karachi, Lahore and Islamabad

The exhibition took place in Karachi on February 6 & 7, 2011 at Karachi Expo Centre. In Lahore

it took place on February 9 & 10, 2011 at Pearl Continental Hotel and lastly in Islamabad on

February 12 & 13, 2011 at Jinnah Convention Centre

Dawn expo is a unique higher education platform, specially conceived to facilitate the enrolment

of Pakistani students in universities and institutes of higher learning. It is also recommended

reading in the finest schools and colleges throughout Pakistan, and it is from this select body of

schools that the Dawn education expo draws its maximum student participation, thereby ensuring

exceptional quality.

Why to be a part of dawn expo

Dawn educational expo in 2010 was organized with the specific

objective of helping institutes of higher learning reach a national cross section of Pakistanistudents who have the qualifications and the means to contemplate further education in Pakistan

or abroad. It was held at a critical juncture (late February) when students had received their final

results and were making their final choices regarding the institute they will choose for their

higher studies.

It has a proven track record of success. Just like 2011 and 2010, in 2009 dawn expo was held in

Karachi, Lahore and Islamabad. It attracted an audience of over 20,000 top achieving students.

Many universities and higher education institutes participating from Pakistan, Australia, France,Germany, Singapore, the UAE, the UK and the USA, the 2009 event was a resounding success.it

offered institutes of higher learning unique networking opportunities designed to facilitate

student-to-university as well as university-to-university interface


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DAWN EDUCATION EXPO KARACHI

SPONSORSFOR THE DAWNEXPO

Floor Plan


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Hall 2 is the central hall thats located right in front of the entrance that makes it the ideal spot

for every entity. That is why it was booked 2 months prior to the exhibition. Later on spots were

available in the other two halls (1& 3). All the major universities and counseling companies were

located in hall 2 thats why it had a higher number of visitors


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HOWTO BOOKA SPOT INDAWN EXPO

There were 4 basic packages that were offered to the entities

1. PACKAGE A

y Cost(US $ 2,900)

y Facilities provided

Octonorm stand Size-A in Karachi, Lahore & Islamabad.

A 15cm x 4col. color advertisement (15cm x 16cms) in the DAWN

Special Report on Education.

A full-page color advertisement (27cm x 18cms) in the SPIDER Internet

Magazine.

150 200 words introductory write-up in DAWN Special Report.

Stand descriptions: Shell Scheme with Insignia Inclusive of 1 counter, 1

shelf & 2 chairs along with spotlights

2. PACKAGE B

y Cost (US $ 3,900)


Octonorm stand Size-B in Karachi, Lahore & Islamabad

A 15cm x 8col. color advertisement (15cm x 32.5cms) in the DAWN

Special Report on Education


Magazine

150 200 words introductory write-up in DAWN Special Report


shelf & 2 chairs along with spotlights


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3. PACKAGE C

y COST (US $ 6,150)


Octonorm stand Size-C in Karachi, Lahore & Islamabad

A half-page color advertisement (27cm x 32.5cms) in the DAWN Special

Report on Education


Magazine



shelves & 4 chairs along with spotlights

4. PACKAGE C

y COST (US $ 10,300)


Octonorm stand Size-D in Karachi, Lahore & IslamabadA full-page color advertisement (54 cm x 32.5cms) in the DAWN Special

Report on Education


Magazine



shelves & 6 chairs along with spotlights.


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Introduction of two major organization representing Canadian universities is as under who

participated in this expo.

PFL Introduction:

PFL was not only the organizers of the expo but they were the platinum

sponsors of the event also. PFL was established in1997 in Pakistan by Mr. Lawrence Charles

Green (Chairman PFL Group International Limited) with the vision to act as a bridge

between students and UK

Universities. PFL is a British owned organization with 9 offices in 5 Major cities of Pakistan

(Peshawar, Islamabad, Faisalabad, Lahore and Karachi). None of these offices are franchise

Operations and PFL believes in a central management policy.PFL (Private) Limited is a part of PFL Group International Ltd, the only British

owned/managed consultancy in Pakistan, helping students for getting admissions in higher

education institutions in UK & Australia and New Zealand. It is one of the largest and fastest

growing British education consultancies worldwide. It is operating in 4 continents:

y Asia

y Europe

y Australasia

y Africa

PFL is the only education consultancy officially representing over 80 foreign Universities. It

has well-trained and experienced staff who offers personalized guidance to every student to

eradicate the discrepancies in entry clearance visa applications.

Since 1997, PFL has retained and fine-tuned its excellence in education advising and visa

counseling, with its offices in Karachi (3), Lahore (2), Islamabad (2), Peshawar (1) and

Faisalabad (1). PFL employs over 160 staff worldwide. To serve its clients better PFL is

investing heavily with the establishment of two new offices in Karachi (one in DHA and one

in PECHS atShahra-e-Faisal), two offices in Lahore (one for UK & One for Australasia) and

two offices in Islamabad(one for UK & One for Australasia). The Regional Office of PFL

Pakistan is based in Lahore. Haris Shams is the Regional Director of PFL Pakistan. He has

been working in the education industry for past 10 years. His vast knowledge of the UK


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education market and hard work has earned him great respect not only within the company

but outside the company as well.

PFL provides personalized services to students by developing a close relationship with every

student even to the extent of having top professionals in Australasia and the UK for onward

support after education enrolment.

Program

PFL has started their own scholarship program for Pakistani students. This is big opportunity

for all those students who are consistently performing well in their academics and wish to

study abroad. PFL is the only educational consultancyin Pakistan offering a large number of

its ownscholarships in the private sector. These scholarships were launched last year for the

first time in PFLs history. This scholarship program is currently for Universities. In 2009

PFLgranted GBP 27500 worth scholarships which was distributed amongst 7 students.

y 1 student was given a scholarship of GBP 10,000. 1 was nominated for a scholarship

of GBP 5000,

y 1 student got scholarship for GBP 2,500and

y The rest of the 4 students were given GBP 2,000 scholarship each.

These students were nominated upon merit through a selected panel of educationists from

renowned institutions of Pakistan namingLUMS, IBA Karachi, Faisalabad University and

InternationalIslamic University. PFL scholarships were announced in mid of August in 2009.

The guests of honor for this event were vice Chancellor of University of

EngineeringandTechnology (UET) Peshawar, Vice Chancellor ofQuaid-e-AzamUniversity,

Vice Chancellor ofUniversity of Bannu andDirector of Higher EducationCommission (HEC).

The students who were given scholarships are studying in different Universities like

Glasgow, Manchester, University of East Anglia, Exeter and Aston. After last years successPFL has decided to continue the scholarship program for this year as well. We have planned

to increase the scholarship amount this year

PFL Services


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To ensure high quality standards, PFL Regional office has established customer Services

department, interacting with students at large to improve services for students. At FL,

uniqueness is in the expertise of their team to create best targeted

approach,personalizedattention, research-based decisions, and on-going support. They work

with individual students, teachers, schools, academies, and institutions to ensure success.

FLfocuses on advocating for whats most important to students! We provide personalized

attention that other firms dont offer in order to impart whats best forthe students. They also

focus on making research-based decisions and provide on-going support to students even

after their admissions and visa process so that in a new country they should stay at ease. The

model at PFL is simply created just for you! College or University process for study in UK

and AUSTRALASIA can be a time of excitement mixed with anxiety for students and

families who are in need of a trained guide. PFL providesthe guidance neededfrom beginning

to end.

PFL partner universities from CANADA:

This year PFL was representing four Canadian institutes namely

1. Alexander college(Vancouver British Colombia)

2. braemar college (Toronto, Ontario)

3. St Lawrence college (Brockville/Cornwall/Kingston, Ontario)

4. Thompson rivers university (Kamloops. British Colombia

BCIE (British Canadian International Education):

BCIE represents the following universities,

1. Thompson Rivers University2. Simon Fraser University3. Fraser International College4. International College Manitoba5. Okanagan College


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6. University of The Fraser Valley7. Vancouver Island University8. University of Ontario Institute of Technology

The services provided by BCIE...

y BCIE provides a complete counseling service, aimed at helping you to select theright University, choose the right career path and obtain a student visa.

y BCIE has within its network about 20 British, 7 Canadian Universities/ Colleges, andare currently establishing contacts with American and Australian Universities/Colleges. Therefore we can advise you on not only as to the right course andUniversity - but also as to the right country.

y We will advise you on the application procedure (i.e. provide you with the University/UCAS application forms and also help you to complete these forms). We will alsoprovide you with all the information you need about the location, resources, facilitiesand accommodation available at your chosen university.

y We will advise you on the correct costs of studying in the UK, Australia, the USA orCanada.

y In addition to this we will inform you as to the best possible options available to youto keep your costs down while studying at one of our network universities.

y We will inform you as to the current situation in the UK, Australia, the USA andCanada as far as working your way through your education is concerned.(e.g. workpermits).

y Due to our direct contact with the universities, we will help you obtain the bestpossible offer and guarantee a quick response time.

y We will advise you as to the procedure involved in obtaining your visa. We have agood working relationship with the British and Canadian High Commissions andEmbassies and thus we will be able to inform you on all the student visarequirements. We will usually offer you an opportunity to go through a mock visainterview to build your confidence and make you aware of the essential informationthat you need before you attend your visa interview.

y On occasion where a scholarship is available - we will be able to inform you andhelp you with the application.


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Exhibitors Origin and Representation Chart:

There were a total of 327 universities that took part in the dawn education expo 2011. Most ofthe universities were from Pakistan representing the local universities (139). There were 131

universities from United Kingdom followed by Australia (34)

pakistan (139)

uk(131)

australia(34)

africa&middle east(11)

asia (6)

north america (6)


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My observations

What I observed was that there were a lot of universities but with no proper representation. All

the foreign universities had hired local representatives (I asked a few and they told me that

majority of the representatives here were volunteers from Karachi University). They didnt have

the proper knowledge of the packages that the universities were offering. The only source of

information was for them was university/colleges brochure and a Performa to fill in so that the

universities can get back to them.

PFL being the main sponsor of the event had a few packages but I didnt find a single package

better then Canadian dreams. All that their representatives were saying was wetaking the

students from A to Z but the problem was that the students dont know what is there in A to Z.

Furthermore they were more interested in providing scholarships to needy students and offer

them services on that ground, but still the information was unclear.

For the students A is what the representatives were telling them and Z was what they said again.

Companies know that Pakistani students want to go abroad just for the sake of going abroad

which makes it very easy to fool around with them.

Three companies namely PFL, BCIE and HR were the main students counseling companies. The

commonality among these companies is that they prepare you on how to appear for visainterview and how to fill up the application form, get acceptance from the foreign universities

and thats all .they charge 10,000 (one time) PKR for these services, whereas, all the other costs

like VIAS fee, tuition and boarding lodging is being borne by the students.

At the expo there were only two universities that booked their stalls

1. Thompson rivers university

2. Canadian university of Dubai

Both these universities had foreigner representatives that represented their universities. Canadian

high commission had their stall at a prime location. It was the only entity which had a foreign

representative sitting there to supervise the representatives to answerthe questions related the

student visa processes.


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To the left of this stall, there was a consultant nameAUCC (Association of Universities and

colleges of Canada).

The Association of Universities and Colleges of Canada is the voice of Canada's universities. It

represents95 Canadian public and private not-for-profit universities and university-degree levelcolleges.

AUCC was representing the following institutes from Canada.

1. Thompson rivers university

2. Simon Fraser university

3. Fraser international college

4. International college Manitoba

5. Okanagan college

6. University of the Fraser valley

7. Vancouver island university

8. University of Ontario institute of technology

In short, there was no university representing from CANADA by them, they were either

represented by local education consultant or by Canadian universities application center,

sponsored by Canadian high commission. No professional help was available to the students to

satisfy their needs, it was quite vague and obscure. What surprised me was the lack of concern of

the representatives in catering students but more interested in the catering provided to them

(McGees, KFC and Pizza Hut). Looked like they are compelled to stand up there and specially

the representative at Canadian Universities application center, they lack communication skills

and very rude towards all the interested applicants. This has given me lots of HOW TO

APPEAR ideas if in future we are required to take part in an event like this.


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APPENDICES


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DAW

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