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Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada...

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REPOR AND B AUGU HAND PLACE The Ex membe On 22 n PACKA Gandh Delhi. EPCH Tel: 91- Fax: 91RT ON A BARCODI UST 2015” DICRAFT E, NEW DE xport Prom er exporter nd August AGING A hi Handicr Ex HOUSE, POC -11-26135256 -11-26135518,2 AWARENE ING IN EX AT THE BHAVAN ELHI motion Cou rs to educa t, 2015 the AND BARC rafts Bhav Ms. Sh port P CKET 6 & 7, S 26135519 ESS SEMIN XPORT OF CONFER N, BABA uncil for H ate them o e Council CODING van, Baba alini deliv Promo Han SECTOR 'C', L DEL NAR ON F HANDI RENCE HA KHARAK Handicraft on new an organised IN EXPOR Kharak S vering lectu otion C ndicraf LOCAL SHOLHI-110070 “IMPORT CARFTS, ALL, 3RD K SINGH ts regularly nd emergin d a semin RT OF HA Singh Mar ure in the S Counc fts PPING CENT Ema TANCE O AT NEW FLOOR, R H MARG, y conducts ng issues re nar on IM ANDICAR g, Connau Seminar cil for TRE, VASAN ail :focusregi web OF PACKA DELHI O RAJIV GA , CONNA s seminars related to e MPORTAN RFTS, at th ught Place r T KUNJ, NEW i[email protected] : www.epchAGING N 22nd ANDHI AUGHT s for its exports. NCE OF he Rajiv e, New W m .in
Transcript
Page 1: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

REPORAND BAUGUHANDPLACE

The ExmembeOn 22n

PACKAGandhDelhi.

EPCH

Tel: 91-

Fax: 91-

RT ON ABARCODI

UST 2015” DICRAFT E, NEW DE

xport Promer exporternd AugustAGING A

hi Handicr

Ex

HOUSE, POC

-11-26135256 -11-26135518,2

AWARENEING IN EX AT THE BHAVAN

ELHI

motion Cours to educat, 2015 the

AND BARCrafts Bhav

Ms. Sh

port P

CKET 6 & 7, S

26135519

ESS SEMINXPORT OF CONFER

N, BABA

uncil for Hate them oe Council CODING

van, Baba

alini deliv

PromoHan

SECTOR 'C', L

DEL

NAR ON F HANDI

RENCE HA KHARAK

Handicrafton new an organised IN EXPORKharak S

vering lectu

otion Cndicraf

LOCAL SHOP

LHI-110070

“IMPORTCARFTS,

ALL, 3RD K SINGH

ts regularlynd emergind a seminRT OF HA

Singh Mar

ure in the S

Councfts

PPING CENT

Ema

TANCE OAT NEW FLOOR, R

H MARG,

y conductsng issues renar on IMANDICARg, Connau

Seminar

cil for

TRE, VASAN

ail :focusregiweb

OF PACKA DELHI ORAJIV GA, CONNA

s seminarsrelated to e

MPORTANRFTS, at thught Place

r

T KUNJ, NEW

[email protected] : www.epch.

AGING N 22nd

ANDHI AUGHT

s for its exports.

NCE OF he Rajiv e, New

W

m .in

Page 2: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

MMr. Valechaa talking o

on Bar codees

Page 3: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

The seminar was attended by around 30 delegates from different export houses. The seminar was presided over Mr. Ravi Passi (Member CoA EPCH) and the guest speaker for the event on the first topic was Ms. Shalini Srivastava. Ms. Shalini, discussed about the importance of effective and proper packaging of different products according to the norms of the countries exported. She discussed how an effective packaging can reduce the cost for the exporters. She informed that different types of products like wooden toys, glass products should be packed differently. Exporters should also focus on the marks and symbols used in the packaging. The session on importance of barcoding for handicrafts export was discussed by Mr. Gopal Valecha from Bar Code India Limited. A bar code is the small image of lines (bars) and spaces that is affixed to retail store items, identification cards, and postal mail and exported products to identify a particular product number, person, or location. Barcodes eliminate the possibility of human error. The occurrence of errors for manually entered data is significantly higher than that of barcodes. Mr. Gopal Valecha informed that there are two types of barcodes: Linear barcodes and 2D barcodes. The examples of various types of barcodes are EAN/UPC, Code 128, Data Matrix, PDF417, I2 of 5, Maxicode etc. Mr. Valecha informed that India currently follows the GS1 barcode system. Mr. Valecha told the participants, how they can use barcode system in their products, how to apply for barcode system and total cost that the exporter need to bear to implement the GS1 barcode system.

Questions put up by the audience –

Q. What is the difference between cushioning, void fill and wrapping? Products require different types of protection during shipment. Void Fill is simply filling the empty space in a box to prevent product from shifting during shipment. Cushioning is typically used for products that require more protection during shipment. Pad Pak cushioning pads come in a variety of paper weights, providing the ideal amount of cushioning for your products in transit. Wrapping provides ideal padding for fragile items or multiple products being packaged together (i.e. plates, glasses). Q. What types of products can paper protect during shipment? Paper can protect almost any product. If you want to see how paper can protect your product, contact our Package Engineers about creating a custom pack design. Q. What is UN Performance Packaging?

A receptacle and any other components or materials necessary for the receptacle to perform its containment function in conformance with United Nations (UN) specifications. This type of packaging must be certified according to a national

Page 4: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

competent authority by design qualification testing in accordance with UN standards. This will ensure the packaging is appropriate for the carriage of dangerous goods.

Q: How does a barcode work?

A barcode essentially is a way to encode information in a visual pattern that a machine can read. The combination of black and white bars (elements) represents different text characters which follows a set algorithm for that barcode type. If you change the sequence of elements you get different text. A barcode scanner reads this pattern of black and white that is then turned into a line of text your computer can understand.

Q: Is the price of my item in the barcode?

A barcode can hold any type of text information you encode but with product labels the price in not usually encoded. The barcode will denote what product it is and your POS software or database will have pricing information associated to this.

Q:What is a 1D (linear) barcode? What is a 2D barcode?

A 1D (linear) code is the typical "picket fence" style barcode that people are most familiar with. There are several versions of 1D code and some encode only numbers while others can encode any keyboard character. All the information in the code is organized horizontally from left to right. These types of codes can be read by any type of barcode scanner. 2D barcodes are a bit more complex as they organize information vertically and horizontally. This allows 2D codes to hold much more information and take up less space than a 1D code. 2D codes require an imager scanner to be read properly.

We welcome suggestions and feedback to make this initiative more productive. Do write to us at: [email protected].

Page 5: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Seminar on “IMPORTANCE OF PACKAGING AND

BARCODING IN EXPORT OF HANDICARFTS”

EPCH, NEW DELHI

22nd August, 2015

1

Page 6: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Session on Significance of Labeling

and Marking in Export Packaging

Prof. Shalini Srivastava

22nd August, 2015

2

Page 7: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Key Markets and Export

Destinations

India

3

Page 8: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Snapshot (2013-14):

Indian handicrafts are exported across geographies with

the top 10 markets being the US, the UK, the UAE,

Germany, France, LAC, Italy, the Netherlands, Canada and

Australia.

The UAE was the third-largest importer of Indian

handicrafts with imports worth approximately US$ 348

million in 2013–14.

4

Page 9: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

Indian handicraft exports to LAC, the Netherlands,

Canada and Australia garnered export shares of 3.92 per

cent, 2.91 per cent, 2.29 per cent and 1.87 per cent,

respectively, in 2013-14.

The products exported included art metal ware, wood

ware, hand printed textiles and scarves, embroidered and

crocheted goods, shawls, zari and zari goods, imitation

jewellery and miscellaneous handicrafts such as lace, toys,

etc.

5

Page 10: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

The EU countries (such as the UK, Germany, France, Italy and Netherlands), in 2013-14, accounted for approximately 28.5 per cent of total handicrafts exported from India.

The US was the second highest importer from India and accounted for approximately 26 per cent of the total exports.

In 2013-14, the export of embroidered and crocheted goods brought in the most revenue to the country of about US$ 880.5 million followed by art metal wares of about US$ 716.08 million.

6

Page 11: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Packaging and Labeling

Handicraft - Few Considerations

7

Page 12: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Implications:

8

Packaging is a part of the presentation of a product, and stays with it throughout the distribution chain.

Poor presentation of handicrafts reinforces the prejudice that the product may be inferior, and removes demand in domestic as well as export markets.

The ability to produce labels or packaging of good quality, either on your own initiative or in response to a customer's request, enhances your product, and provides a very positive promotion for your business.

Page 13: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Main Functions:

9

Marking and Labeling:

to guarantee to the consumer that the product complies

with legal safety standards;

to give information about the product;

to give advice about use or care of the product;

to make the product attractive to the customer;

to incorporate the customer's brand name;

to identify the product to the customer.

Packaging can serve two further functions:

to protect the product during distribution;

to make handling and retail display easier.

Page 14: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Difference between Marks and Labels

A Mark:

A mark is a symbol and/or pictogram that appears on a

product or its respective packaging.

These range in scope from signs of danger to indications

of methods of proper recycling and disposal.

The intention of such marks is to provide the end-user

with information concerning safety, health, energy

efficiency and/or environmental issues relating to the use

or consumption of a product

10

Page 15: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

Labels:

Labels, on the other hand, appear in the form of written

text or numerical statements, which may be required but

are not necessarily universally recognizable.

Labels typically indicate more specific information about a

product, such as measurements, or an indication of

materials that may be found in the product (such as in

textiles or wood wares).

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Page 16: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

12

Page 17: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Few Considerations (Handicraft):

13

The first kind of information to which an exporter must

give attention is that required by law.

Even if no other presentational material is used, any labels

necessary to confirm compliance with legal standards

must be added to the product or to its package.

There may be different ways of doing this:

Cloth labels which are sewn to the actual product may be

required, so that the label remains throughout the

product's life.

An adhesive label attached to the product or its package

may be acceptable.

Page 18: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

2. Cont….

14

Next in importance is information regarding the care of the product.

Any product which requires cleaning should advise its user how best to do this. This applies to all textile products, but also to others, such as wooden kitchenware products.

Importers need to protect themselves against complaints by consumers who mistreat products.

For example, if a hand knitted sweater should be dry cleaned, it would probably not survive very well being washed in a machine. If a consumer did this, a complaint would have much more force if the sweater gave no instructions about cleaning. If a label inside the product said 'dry clean only', the consumer could not reasonably complain.

Page 19: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

3. Cont….

15

Check your spelling and punctuation.

An error in a label or package might imply to the

consumer a defect in the product, suggesting that the

production too has been careless.

Spelling mistakes can have odd results. An exporter in

Thailand labeled a package : woolly lamb instead of

'woolly lamp’ while exporting to UK.

It is easy to make errors when the language is not your

own. Hence, be careful.

Page 20: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont…

16

The story of a detergent manufacturer :

who decided to promote a new brand of powder by

showing three pictures—on the left a pile of dirty clothes,

in the centre the washing process, on the right a pile of

clean clothes. The powder was promoted in the Middle

East; the language duly charged to Arabic;

but the exporter overlooked that reading there is from

right to left.

The story may serve to emphasize that the package, as

well as the product information, must be right for

the target market.

Page 21: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

4. Cont…

17

Use labels and packaging appropriate for the

product.

A convenient size is a first consideration. A label as large

as the product is not appropriate.

Make sure the label does not damage the product.

Adhesive labels can leave marks on leather, wood and

stone handicrafts, for example.

Page 22: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

5. Cont….

18

Ensure that packaging protects the product

adequately. Packaging must take protection into account,

because the product will be distributed inside its package.

A stone carving in a box, for example, needs protective

wrapping inside the box. Without it, it will move about, and

movement makes breakage more likely. The amount of

external packing material used will not be relevant.

Products made from plant or animal materials should be

packaged in polythene bags only if the bags have holes for

ventilation. Otherwise moisture can cause mould to develop.

Page 23: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Example..Cont….

19

An exporter misunderstood Oxfam Trading's packaging requirements -

They ordered a set of 12 miniature pots from South America. They wanted to sell them from their shops in a box of one dozen, in order to keep them tidy on the shelf and include some information on the box.

The exporter made a wooden box of excellent quality which enabled them to distribute the pots safely from their warehouse to their shops.

However, the box had to be destroyed in order to open it in the shop. The purpose of the packaging had not been served, because the supplier confused their request, thinking it was a packing requirement rather than a packaging one for retail sale.

Page 24: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Marking of Packages

Implications and Parts

20

Page 25: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Implications:

Correct and complete marking of packages helps to

prevent incorrect handling, accidents, incorrect delivery,

losses of weight and volume and Customs fines.

Marking must be clear and precise. Its color should stand

out clearly from that of the package; it is usually black

in color.

Alternatively, it may also be applied on adhesive labels.

21

Page 26: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont…..

Where possible, black symbols on a white

background should be used.

Both when the marking is applied directly onto the

package and when adhesive labels are used, care must be

taken to ensure that marking is applied in a legible and

durable manner.

22

Page 27: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont…..

Adequate marking is an indispensable component of the

package. If the marking is at variance with the details on

the shipping documents, objections may be raised by the

Customs authorities.

If handling marking is inadequate, those parties whose

actions during transport, handling or storage of the cargo

have caused damage may be excluded from liability.

23

Page 28: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Parts:

1. Shipping mark

Identification mark: e.g. initial letters of receiver or

shipper or of receiver's company name

Identification number: e.g. receiver's order number

Total number of items in the complete consignment

Number of the package in the consignment

Place and port of destination

24

Page 29: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

2. Information mark

Country of origin: The country of origin must be stated in accordance with the provisions of the particular countries. Statement of the country of origin is often mandatory. In some cases it is not desired and, if contractually agreed, may even have to be omitted.

Failure to comply with such agreements entails a risk of blacklisting.

Indication of weight of package: From a gross weight of 1000 kg, packages must be marked with details of weight. With regard to ease of transport, handling and storage, the relevant standards also recommend indicating weight from a lower threshold.

Dimensions of packages: Standards specify that dimensions be stated in centimeters.

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Page 30: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

3. Handling instructions "Handling marks" help to ensure that greater care is taken with cargo handling. It must be possible to tell,

whether the package is sensitive to heat or moisture

whether it is at risk of breakage

where the top and bottom are and where the center of gravity is located

where loading tackle may be slung

The symbols for package handling instructions are internationally standardized in ISO 780 (International Organization for Standardization)

26

Page 31: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

E.g. Symbols:

Keep Dry

Cargoes bearing this

symbol must be protected

from excessive humidity

and must accordingly be

stored under cover.

If particularly large or

bulky packages cannot be

stored in warehouses or

sheds, they must be

carefully covered with

tarpaulins.

27

Page 32: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

Fragile, Handle with Care

The symbol should be

applied to easily broken

cargoes.

Cargoes marked with this

symbol should be handled

carefully and should never

be tipped over or slung.

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Page 33: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

Tear off here

This symbol is intended

only for the receiver.

29

Page 34: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Labeling and Marking

European Union (EU)

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Page 35: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

EU and India:

31

Major importers: the UK, Germany, France, Italy, the

Netherlands.

The EU countries (such as the UK, Germany, France, Italy

and Netherlands), in 2013-14, accounted for

approximately 28.5 per cent of total handicrafts exported

from India.

Page 36: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

EU and India :

Major Handicraft Products for Export

32

Art Metal wares

Germany, UK , Netherlands

Wood Wares

UK, Germany ,France

Hand Printed & Textiles & Scarves

UK, Germany

Embroidered & Crocheted Goods

UK, Germany, France

Shawls as Artwares

UK, France ,Germany

Zari & Zari goods

UK, Italy, Germany, France

Imitation Jewellery

UK, Italy, Germany

Miscellaneous Handicrafts

Germany, UK

Page 37: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Introduction:

The first step in investigating the marking, labeling and packaging legislation that might apply to a product entering the EU is to draw a distinction between what is mandatory and what is voluntary.

Some EU legislation refers only to the former, and vice versa; some legislation refers to both.

In addition, decisions related to mandatory marking, labeling and/or packaging requirements may sometimes be left to individual member states.

Finally, voluntary marks and/or labels are used as marketing tools in some EU member states.

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Page 38: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Mandatory Marks & Labels

Textiles

Cosmetics

Dangerous Substances

Explosive Atmosphere

Electrical & Electronic Equipment

Household Appliances

Pricing

Footwear

Units of Measurement

Automotive

Maritime

Materials in Contact with Food

Noise Emission

Tyre labeling

Wood packaging

Energy Efficiency

Recycling - Separate Collection

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Page 39: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Voluntary Marks and Labels

Cup/Fork Symbol (material in contact with food)

Eco-Label

Green Dot

Energy Star

‗e‘ Mark

Recycling Marks

35

Page 40: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

APPLICABILITY OF VOLUNTARY AND

MANDATORY MARKS AND LABELS

Countries in the European Union (EU) :

Austria

Belgium

Bulgaria

Cyprus

Czech Republic

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Spain

Sweden

Slovakia

Slovenia

United Kingdom

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Page 41: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

Additional Countries of the European Economic

Area (EEA) and European Free Trade Association

(EFTA) :

Iceland

Norway

Switzerland (EFTA)

Liechtenstein

37

Page 42: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

MANDATORY MARKS AND LABELS

Handicraft

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Page 43: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

CE Marking

This is probably the most widely used and recognized marking required by the EU.

The letters "CE" are the abbreviation of French phrase "Conformité Européene" which literally means "European Conformity".

The CE marking demonstrates that a product meets all essential requirements (typically related to safety, health, energy efficiency and/or environmental concerns).

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Page 44: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

CE marking is required for some of the following

products/product families:

- Radio and telecommunications terminal equipment

- Refrigeration appliances

- Machinery

- Simple pressure vessels

- Energy related products etc, Handicraft

Handicrafts

Toys

Recreational Crafts

40

Page 45: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

TEXTILES

Textile products must be labeled or marked whenever they

are put onto the market for production or commercial

purposes (sale).

The names, descriptions and details of a textile‘s fiber content

must be indicated on products available to consumers.

With the exception of trademarks or the name of the

undertaking, information other than that required by the

directive must be listed separately.

Member States may require that their national language be

used on the labeling and marking required by the directive.

41

Page 46: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

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Page 47: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

FOOTWEAR

Labels must convey information relating to the upper, the lining

and insole sock, and the outer-sole of the footwear article.

The information must be conveyed by means of approved

pictograms or textual information, as defined by the directive.

The label must be legible, firmly secured and accessible, and

the manufacturer or his authorized agent established in the

Community is responsible for supplying the label and for the

accuracy of the information contained therein. Only the

information provided for in the directive need be supplied.

There are no restrictions preventing additional information

being included on the label.

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Page 48: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

44

Page 49: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

PACKAGING MATERIAL

The EU Packaging and Packaging Waste Directive harmonized

member state legislation regarding packaging material

composition and the management of packaging waste.

Composition of packaging material is addressed in a series of

EU-wide standards.

For the management of packaging waste through recycling

targets and collection and recycling systems, member states

have adopted voluntary marking mentioned in the report.

EU Packaging and Packaging Waste Market Research Report,

available online at:

http://www.buyusainfo.net/docs/x_6455675.pdf

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Page 50: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

E.g. Wood Packaging

Like the U.S., the EU has adopted legislation to ensure pest control in wood packaging.

The marking used for regulated materials is based on the International Plant Protection Convention (IPPC) compliance symbol shown in the example.

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Page 51: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

ISPM 15

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International Standards For Phytosanitary Measures No. 15 (ISPM 15) is an International Phytosanitary Measure developed by the International Plant Protection Convention (IPPC) that directly addresses the need to treat wood materials of a thickness greater than 6mm, used to ship products between countries.

Its main purpose is to prevent the international transport and spread of disease and insects that could negatively affect plants or ecosystems.

Page 52: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

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ISPM 15 affects all wood packaging material (pallets, crates etc.) requiring that they be debarked and then heat treated or fumigated with methyl bromide and stamped or branded with a mark of compliance.

Products exempt from the ISPM 15 are made from alternative material, like paper, plastic or wood panel products (i.e. hardboard, and plywood).

The Revision of ISPM No. 15 (2009) requires that wood used to manufacture ISPM 15 compliant Wood Packaging must be made from debarked wood not to be confused with bark free wood.

ISPM 15 was updated to adopt the bark restriction regulations proposed by the European Union in 2009.

For details:

http://www.ispm15.com/ISPM15_Revised_2009.pdf

Page 53: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

VOULANTRY MARKS AND LABELS

Handicraft

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Page 54: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

THE ECO-LABEL

The European Eco-label scheme enables European consumers, including public and private purchasers, to easily identify officially approved green products across the European Union, Norway, Liechtenstein and Iceland.

Introduced in 1992, the label communicates to the customer that the marked products meet specific eco-friendly criteria that have been developed to apply to everyday consumer goods and services.

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Page 55: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Eco – Label: Handicraft Items

Textile products

Textile coverings

Footwear

Wooden coverings

Wooden furniture

Printed paper products

Bed Mattresses

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Page 56: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Recycling

The ―mobius loop‖ (sometimes known as the ―chasing arrows‖), based on an international standard, may be found on products throughout Europe and is meant to help consumers identify and participate in recycling schemes for product packaging and materials.

As well as being used on printed packaging, the chasing arrow symbol is sometimes featured in the moulds of glass, metal, paper, or plastic products.

Various kinds of loops indicate whether the product is recyclable, recycled or contains recycled material.

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Page 57: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Glass

There are no EU-wide symbols used to designate the recyclable nature of glass.

However, it is certainly encouraged on the national level with an array of symbols.

The two shown are only a small sample of the total existing to show recycling capability.

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Page 58: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Green Dot

The Green Dot system is a scheme in which participating bodies coordinate the collection, sorting and recovery of used packaging.

This system is actually administered according to national packaging laws (adhered to by packaging manufacturers, fillers, retailers and importers), and it should be noted that all participating national systems operate independently.

The umbrella organization, PRO-Europe, is responsible for managing the Green Dot labeling system in Europe.

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Page 59: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Barcodes:

Why is it used?

Bar coding is used by manufacturers and distributors to

track production, parts, shipping and warehousing.

Retailers use bar coding for inventory control – crucial to

the success of any retail business.

Inventory cycle counts, point-of-sale checkout, purchasing

and sales analysis are just some of the business activities

that can easily be carried out using a retail bar code

system.

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Page 60: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

The European Article Numbering (EAN) Code:

In 1974, manufacturers and distributors of 12 European

countries formed an ad-hoc council to examine the

possibility of developing a uniform and standard

numbering system for Europe, similar to the UPC system

already in operation in the USA.

As a result, a UPC compatible system, called European

Article Numbering was established in February, 1977.

The basic difference was that it added an extra digit to the

beginning so that there would be plenty of numbers for the

entire world.

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Page 61: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

To reflect increasing internationalization, the name was

changed to EAN International, in 1992.

EAN International is now used all over the world, and the

GS1 US mandated all retail systems in the United States

and Canada be able to recognize both UPC and EAN by

January 1, 2005.

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Page 62: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

EAN-13

There are a total of thirteen characters encoded in an EAN.

The first two to three characters are the country code, and the last number is the check digit.

The intermediate numbers consist of the manufacturer code and product code and vary in meaning depending on which country the code comes from.

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Page 63: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont…..

59

The first digit is always placed outside the symbol, additionally

right quiet zone indicator (>) is used to indicate Quiet Zones

that are necessary for barcode scanners to work properly.

In barcode technology, a quiet zone is the blank margin on

either side of a bar code that's used to tell the barcode reader

where a barcode's symbology starts and stops.

The purpose of a quiet zone is to prevent the reader from

picking up information that does not pertain to the bar

code that is being scanned.

Page 64: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

EU and Barcodes

Barcodes are not legislated by the European

Union; neither are they legislated by its member

states.

It is rare, however, to see products without barcodes.

The code system and its use is governed by voluntary

industry agreements.

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Page 65: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

EUTR and Vriksh

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Page 66: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

EUTR

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EUTR (European Union Timber Regulation) by FLEGT

which The European Union Timber Regulation (EUTR) is

one part of the EU‘s FLEGT (Forest Law Enforcement,

Governance and Trade) Action Plan to help stamp out

illegal logging worldwide.

It prohibits the placing on the EU market of illegally

harvested timber and products derived from such timber.

It divides those dealing in wood or wood products into

two categories - operators and traders.

Page 67: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Cont….

63

EUTR has resulted in Complexity of Requirements:

1. Traceability of Wood Sources

2. Compliance with regulations

3. Complexity of supply chain

4. Market Access & Risk Management

Page 68: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Vriksh

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The EPCH ―VRIKSH‖ Timber Legality Assessment and Verification Standard – India is intended for entities who want to accurately track and make claims about the legal origin and transport of their products.

Objectives:

1. To promote the responsible and legal use of wood in the handicrafts and home décor industry

2. To provide a viable solution to help the handicrafts exporters

3. To effectively deal with International Timber Regulation requirements

For details, visit :

http://vrikshindia.in/

Page 69: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

EU Export Help Desk

65

Check the Export Helpdesk at:

www.exporthelp.europa.eu

Page 70: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

EPAs

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The Economic Partnership Agreements (EPAs) that the

EU has with African, Caribbean and Pacific (ACP)

countries, allows them to pay lower duties on some or

all of what they sell to the EU.

The EPAs are designed to facilitate these countries‘

integration into the global economy through gradual

trade liberalization and improved trade-related

cooperation.

Page 71: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Some useful web links:

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http://ec.europa.eu/enterprise/sectors/textiles/files/studies/study-report-labelling-textile_en.pdf

https://new.export.gov/basic-guide/10-legal-considerations

http://www.austrade.gov.au/Invest/Doing-business-in-Australia/Investor-Guide/Running-a-business/Understanding-Australian-business-regulation/Australian-export-and-import-laws

http://emergingmarkets.ey.com/wp-content/uploads/downloads/2012/05/Doing-Business-in-UAE-2011.pdf

Page 72: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

68

Thank You

Page 73: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Mobile Applications RFID Solutions System Integration

Importance of Barcoding in Handicrafts Sector

Gopal Valecha

Page 74: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Leading AIDC solution provider in Bar Coding, RFID, Mobile Computing and Enterprise WLAN

15+ years of Industry Leadership Ranked amongst Top 150 leading Indian IT

companies Team of 150+ industry professionals Presence in all metros and major cities of India Well equipped regional offices with team of sales,

support & development personnel

Page 75: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

• The technologies which enable identification of products and capturing/recording of related data attributes in an automated manner

These technologies :

1. Enable Data accuracy

2. Speed

3. Eliminates manual intervention

Page 76: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Problems with manual collection and data entry:

1. Human errors

o Creeps in when data is collected and entered manually

2. Time factor

o Time delay between occurrence of activities and events and entry of associated data

o Manual methods are inherently time consuming

3. Administrative/Labour cost

Page 77: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

1. Optical

o Bar codes (linear and 2-D), optical character recognition, machine vision

2. Electromagnetic

o Radio frequency identification (RFID)

3. Magnetic

o Data are encoded magnetically, similar to magnetic tape (e.g., plastic credit cards, bank checks), and magnetic ink character recognition

Page 78: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

4. Smart card

o Small plastic cards imbedded with microchips (integrated circuits)

5. Biometric

o Voice recognition, fingerprint analysis, retinal eye scans

Page 79: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

• ICT Functions

• -capture… • -store… • -process… • -share… • -manage… • …information

Page 80: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

• Information on Items/Products can be captured automatically using Technologies like :

Barcode

RFID

Page 81: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Is a pattern of black bars and white spaces to encode product related information and to capture the same using scanners, automatically and with 100% accuracy

Barcoding:

Automates data capture at great speeds and with 100% accuracy.

Eliminates need for manual data entry which is error-prone

Provides unambiguous identification of products, consignments,

entities, etc.

Enables lower cost through increased productivity, elimination of errors and

savings in administrative and personnel costs

890101600508

Page 82: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

• The type of barcode to use for a particular situation depends upon:

1. The use.

2. The data encoded in the barcode.

3. How the barcode will be printed

There are several different types of barcode standards for different purposes - these are called symbologies. Each type of symbology (or barcode type) is a standard that defines the printed symbol and how a device, such as a barcode scanner, reads and decodes the printed symbol.

Page 83: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

• There are two types of barcodes: Linear barcodes and 2D barcodes. Some examples include:

EAN/UPC ,Code 128,Data Matrix,PDF417 ,I2 of 5,Maxicode etc

Page 84: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent
Page 85: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent
Page 86: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent
Page 87: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

1D ( Linear ) Barcodes 2D ( 2 Dimensional ) Barcodes

Can Store data only in horizontal direction

Can store data in Horizontal & vertical direction

Less data encoding capacity High data encoding Capacity

Requires more space Requires less space

Normally used to store static data Used to store variable data

Can be read from left to right Can be read from any direction

NA Error Correction & Decoding capability

Are read by laser scanners Are read by imager scanners

Page 88: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

16

• Managing inventory of handicraft SKUS ( high in numbers) i.e inventory

,distribution ,despatch management etc

• Lot of manual work so, possibility of error creeping in

• Involves a lot of time

• Arduous to take inventory of hundred & thousands of handicraft items

• Requirement of International buyers

Page 89: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Automatic data capture with 100% accuracy

Unique, universal and unambiguous identification of all handicraft products

Enables real time stock status/consignment visibility across the entire

distribution chain

It’s a tool for supply chain management

Meets up requirements of International buyers

Provides international look & feel to the handicraft products

Efficient management of handicraft items

Enables paper-less environment

Page 90: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

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Page 91: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

19

Page 92: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

20

Page 93: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

The Office of the Development Commissioner (Handicrafts) for development of handicrafts in the country has initiated a very attractive financial assistance scheme to assist handicrafts exporters in adoption of GSI global identification standards and for bar coding, including handicrafts mark for generic products. Thru this scheme, member exporters of EPCH & CEPC can avail 100 % subsidy for

adoption of GS1 standards in barcoding. Total Fee for GS1 company prefix for 1000 products = Rs.38451/- * Financial assistance by O/o DC (Handicrafts ) = Rs.33500/- Fee payable by exporters = Rs.4951/- ( Rs.1500

Security Deposit + Rs.3451/- as service tax ) * Pls check with GS1 India if there is revision in fee

Page 94: Export Promo tion Council for HandicraftsIndian handicraft exports to LAC, the Netherlands, Canada and Australia garnered export shares of 3.92 per cent, 2.91 per cent, 2.29 per cent

Thank you


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