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ExpoVinis Brasil - Post Show Report 2014-ING

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Page 1: ExpoVinis Brasil - Post Show Report 2014-ING
Page 2: ExpoVinis Brasil - Post Show Report 2014-ING

OverviewOver 10,000 professionals

from every Brazilian state and 435 exhibitors wrote another successful

chapter in the history of ExpoVinis Brasil.In 2014, over 5,000 labels and 60,000

bottles of wine were tasted at Latin America’s largest wine event, from April 22

to 24, at Expo Center Norte, in São Paulo.

Countries

201420132011 2012

403

421432 435

Number of exhibitors:

Page 3: ExpoVinis Brasil - Post Show Report 2014-ING

Exhibitors’ testimonials“As soon as we achieved significant product, in proportion to the demand from new markets we joinedup with ExpoVinis Brasil to make business contacts and do good business. Undoubtedly, ExpoVinisis a vital event every year for us.”Valter José – Guatambu Estância do Vinho / Brazil “We chose ExpoVinis to launch the ‘Devil’s Collection’ and that reflects how important this trade show is to Concha y Toro. Being in the Top Ten was another great reason to celebrate.An indescribable feeling.”Daniela Rossini – VCT Brasil/ Branch and representative Group Concha y Toro in Brazil/ Brazil

“This is the fourth year we have taken part and as always our expectations were exceededand we achieved our goals.”Alex Martins – Bodegas Pinord / Spain

“The trade show has come on, and it is very well put together and organized.The audience is more demanding. There has undoubtedly been huge progress in this respect.”Miguel Martins – A.E.P. / Portugal

“We had lower expectations, but then we realized we achieved a 100% increasein demand at our booth. We are completely satisfied.”Fernando Zamboni - Cavino / Greece

Reasons to participate:

46%Create partnership between importer and exporter of beverages in Brazil

59%Meet decision-makers in thewine off-trade

46%Meet decision-makers in thewine on-trade

46%Promote your company’s reputation and brand image

TOP 3 by numberof exhibitors: Italy

57 WineriesBrazil

85 WineriesFrance

51 Wineries

Holanda Holanda Holanda

New world countries present:Netherlands Peru

HolandaHolanda

Exhibitors by country:

33% 22% 20% 10% 7% 5% 3% 1% 1% 1% 1% 1%

Brazil

Italy France

Spain Portugal Argentina Chile GreeceSouthAfrica

UnitedKingdomUruguay Peru

87% intend toparticipate to ExpoVinis 2015

The exhibitors met 121 visitors on their booth (on average)63% new contacts91%

Recommended the exhibition to otherwine professionals

Page 4: ExpoVinis Brasil - Post Show Report 2014-ING

TradeVisitor

19%16%

16%

12%

25%

Hotels Restaurants BarsCafesBakeries Catering

Importers Exporters

Supermarkets Hypermarkets

Distributor Dealers Wholesalers

Specialist wine retailers Duty Free

Who visits

PROFESSIONALS

• Students of Hospitality, Tourism,

Food and Wine

END CONSUMERSclasses

• Beverage importers and exporters;• Bars, restaurants, hotels and bakeries;• Distributors and wholesalers;• Luxury retailers;• Sommeliers;• Supermarkets and Hypermarkets;• Retailers;• Luxury importers and exporters;• Convenience stores.

96%Professional

4%Consumer

Visitor’sProfile

10.110 potentialbuyers

Area of interest 1 – European Wines2 – Producers – South America3 – Brazilian Wines4 – Wine Acessories and Equipment5 – North American producers6 – South Africa Wines7 – Producers - Asia

Wine Types and Products of Interest 1 – Sparkling2 – White Wine3 – Red Wine4 – Rosé5 – Equipment and Related Services

Top Five

Page 5: ExpoVinis Brasil - Post Show Report 2014-ING

Top 5 reasons to visit

the event

1- Find new products2- Find market trends3- Participate in tastings and talks4- Find new suppliers5- Exchange experiences with producers and specialists

Visitors’ testimonials“I have been to ExpoVinis Brasil since its second edition. Since then, every year we have been to the event in search of new wines, producers and partners. Every year ExpoVinis meets our expectations with its variety and its way of reinventing itself.” Miguel Vidigal – Casa Vidigal Vinhos / Brazil

“I represent Bodega Tapiz in Brazil and visit the largest wine eventin Latin America to analyze trends, new importers, producersand market movements.”Florencia Ortiz – Bodega Tapiz / Argentina

“ExpoVinis Brasil 2014 is fantastic. It is a trade show I attend every year. I like it a lot. There are a lot of new producers - always introducing trends, and for the Brazilian market it is very interesting.”Cícero Machado – Retalier / Brazil

32%SouthAmerica

3%Asia

60%Europe

5%North America

International visitors:

Over93% of visitorsintend to return to

ExpoVinis Brasil in 2015.

88% of thecompanies attending

are involved inthe on and off trade.

96% said they would recommended it to other

industry professionals.

85% of visitorsconsider ExpoVinis

importantto visit

BrazilianVisitors

Southeast 73%

South 12%

Northeast 8%

Center - West 4%

North 3%

Page 6: ExpoVinis Brasil - Post Show Report 2014-ING

The winning wines in the ten competition categories were:

The Top Ten has over the years become one of the most important wine awards in vouching for the quality of selected labels.

In its ninth edition an award winners ceremony was included, handing over certificates and materials to promote the winners.In 2014 all the award-winning wines were showcasedat a special area for over 10,000 visitors.

Parallel activities

Category: Brazilian Sparkling WineWinner: IBRAVIN – Vinhos do BrasilProducer: Gran Legado / BrazilWine: Gran Legado Brut Champenoise

Category: Imported Sparkling WineWinner: Importadora BarrinhasProducer: Lanson / FranceImported by: Importadora BarrinhasWine: Champagne Lanson Brut

Category: Brazilian White WineWinner: Vinícola PericóProducer: Vinícola Pericó / BrazilWine: Pericó Vigneto Sauvignon Blanc

Category: Imported White WineWinner: DGB (PTY) LTD.Producer: Boschendal / South AfricaWine: Boschendal Elgin Chardonnay

Category: Rosé WineWinner: Espaço FrançaProducer: Ackerman / FranceImported by: Importadora AuroraWine: Remy Pannier Rose D’ Anjou

Category: Brazilian Red WineWinner: IBRAVIN – Vinhos do BrasilProducer: Guatambu Estância do Vinho / BrazilWine: Guatambu Rastros do Pampa Tannat

Category: New World Red WineWinner: VCT BrasilProducer: Concha y Toro / ChileImported by : VCT BrasilWine: Casillero del Diablo Devil’s Collection

Category: Old World Red WineWinner: Câmara Ítalo Brasileira de Comércio e IndústriaProducer: Le Vigne di Sammarco / ItalyWine: Le Vigne di Sammarco Solemnis Primitivo Salento IGP

Category: Old World Red Wine - Iberian PeninsulaWinner: Adega AlentejanaProducer: Fundação Eugénio de Almeida / PortugalWine: Scala Coeli

Category: Fortified and Sweet WineWinner: CAP – Confederação dos Agricultores de PortugalProducer: Lusovini / PortugalWine: Andresen Porto White 10 Years

Page 7: ExpoVinis Brasil - Post Show Report 2014-ING
Page 8: ExpoVinis Brasil - Post Show Report 2014-ING

Brazil Camila Almeida Sales Executive

[email protected]+55 11 3598 7836

Other countriesDominique Lasseur

[email protected]+33 (0) 1 76 77 12 24

O maior evento de vinhoda América Latina/expovinisbrasil

Join the 19th edition of ExpoVinis Brasil and be partof the largest wine event in Latin America.

Promoted and Organized by:

um evento

SIAL, uma subsidiária do grupo Comexposium

TASTE THE BEST

IN LATIN AMERICA

O m

aior evento de vinhoda Am

érica Latina

22 to 24april, 2015

1p.m. to 9p.m.Expo Center Norte

Blue Pavillion


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