ExpressMelodyprovidesaudiobrandingsolutions thatmaximizesrevenuewith brandrecalloptimization.
Thepatentedcloudtechnology allowsmanagementcontrolofin-storebackgroundenvironmentalmusic.F&B,retail,mallsandhospitality industryplayershadachieve:
ü Highersales through aprofessionally curatedambientsoundexperienceü Increasedproductivityandconveniencewithourautomatedmusicsystemü Costssavingsandlegalassurancethroughour internationalmusiclicensingprogram
Establishedin2009,thegrouphasacquiredmorethan100,000originallicensedcontentthatarelimitedwithinthemusicarenaandthetracksarestreamedbythousandsofretailersregionally.
AsthemarketleaderinSingapore, thecompanyhadalsoexpandedwithofficesinMalaysiaandChina.Inrecentyears,thegroupwasawarded silverforbothSingaporeInfocomm Technology Federation(SiTF) intheCloudSolution categoryandASEANICTAwards(AICTA)forDigitalContent.
About Express Melody
Formoreinformation, visit
www.ExpressMelody.com
Retail Landscapes in Asia
1. Falling footfall and frequency due to (online) competition
2. Shortage of manpower
3. A low conversion rate: window shopping versus purchasing
Shopping Online vs mortar and brick
• Convenience
• Variety
• Lower Price
• Human interaction
• 3-dimensional
• Full experience
• slow tempo music increased per
dinner party bar sales 40.9%, and
that diners lingered 24% longer
when slow tempo music played.
40.9%
Secrets to sound ‘Sexy’
ü Tempo & Pace
ü Genre & Style
ü Volume
ü Consistency
ü Familiarity
ü Language
Case Studies
• French wine VS German wine• 1 out 49 buyers is actually conscious of the music
• Bank: Perceived waiting time• Actual waiting time: 5mins.
• Buying into the music pace• https://vimeo.com/137330718
3 Common but deadly mistakes Retailers and F&B undertake in BGM:
1. Control and manage the music remotely 2. Customize soundtracks to the tune of your audience3. Stream licensed music daily
Abercrombie & Fitch
• With loud music, dark atmosphere,
intense scent
• 2014 report shows net sales fell by 12%• Suggestion: turn down its music, turn up
its lights and cutting fragrances spritzes.
NotSoSexyAfterall
Sounds good…ConceptandApproach
InnovativeapproachDetailedandcomprehensiveconceptMarketresearch
CriteriaforAudioBrandingElementsBrand/ProductrelationDistinctivenessMemorabilityFlexibility(creativeandtechnical)AestheticqualityFamiliarityAccessibility
“Haveyouheardofa“signaturedish”?Whatisyour‘SignatureSound?”
Implementation/ProductionManuals/brandsoundguidelinesProductionqualityApplicationsTouchpoints
Effectiveness/MonitoringMeasurableoutcomeMarketresearchdataBrandimage/awarenessMonitoring
Application of soundscape• Retail: • Customers spend longer time and increased sales
• F&B: • Higher table turnover rate at peak hours
• Hotel: • Customised music in different locations with different purposes
• Workplace• Boost efficiency and employee morale (subjective*)
What is your strategy using technology & psychology?
1. Know and keep track of: who, where, what, when.
2. Pushing of customers’ emotional buttons: be niche about it
3. Online to Offline to Online: What does your brand sounds like?
Theneedforhassle-freesimpleautomatedsolutiontoreplaceoldsystemlikeCDchangerandMP3players
Convenienttoaccessbymanagerstocontrolonlineandeasilymanage backgroundmusicanytimeandanywhereSavesontimeandincreaseproductivitythroughprofessionallycuratedmusiccontentthatrefreshesdailyEnhanceyourcustomersexperience throughsoundbrandingwhichallowsyoutoputinaudiomarketingmessagesinstantly
Annualsubscriptionofmusiclicensingfeesthatgiveyoutheabilitytousetracksinacommercialenvironment–internationally
Cha
lleng
es
What is the personality of your brand?
Nothing sticks in the head like a jingle, no
matter how idiotic or downright obnoxious it is.
Thank youExpress Melody Pte Ltd : 71 Ayer Rajah Crescent #06-01 Singapore 133951
+65 6746 8182 [email protected]