Extend Your Enterprise Into The Cloud Presentation

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EXTEND YOUR ENTERPRISE INTO THE CLOUD WITH HITACHI DATA SYSTEMS

YOUR CLOUD, YOUR WAY

2

The gravity of cloud

Hitachi cloud vision

Hitachi cloud strategy and portfolio

‒ Enable

‒ Deliver

‒ Partner

Content cloud services

Summary

UNDERSTAND THE BASICS

CLOUD MARKET DEFINITION

Cloud is a way of using technology, not a technology in itself – it's a self-service, on-demand, pay-per-use model. Consolidation, virtualization and automation strategies will be the catalysts behind cloud adoption

– The 451 Group

SOURCE: IDC,2010

BUT NOT ALL DATA IS CREATED EQUAL

STORAGE CONSUMPTION BY DATA TYPE

100%

Structured Data (Block)

Replicated (File, Block)

Unstructured Data (File)

Content Depots

10,459PB

2009

76,859PB

2014

25%

30%

22%

23%

10% 12%

28%

50%

0

100

200

300

400

500

600

700

Q1 Q2 Q3 Q4

TraditionalSupply

TraditionalDemand

CloudSupply andDemand

STO

RA

GE

(TB

) CLOUD CUTS SUPPLY-AND-DEMAND WASTE

TRADITIONAL VERSUS CLOUD FRAMEWORK

WASTE

I.T. IS READY FOR THE CLOUD

Transition to Virtual Environment

Reduce capital and operational expenditures

Increase flexibility to be more responsive to the business

Improve service levels

Silos of independent physical devices

Closed, inflexible monolithic environment

Sustainable Costly, legacy systems

Cloud-ready

Manage physical devices independently Automated

Virtualized

From Managing Infrastructure Technology

Physical, Legacy Environment

To Providing Infrastructure Services

Hitachi Data Systems Confidential – NDA Required

BUSINESS CAN INCREASE AGILITY

USING ENTERPRISE CLOUD DELIVERY MODELS

Market Adoption is

Accelerating

Cloud is Rapidly

Becoming the Preferred Path

for IT

Last Barriers are Falling

End-Customers see Clear Benefits

By 2015, 46% of all businesses will have more than half of their infrastructure and applications in the cloud (Gartner)

GigaOM 2011 survey estimates that 80-90% of data centers will adopt cloud technology by 2016

By 2015, IT spending for hosted and private cloud storage will be over US$20 billion (IDC)

From 2011, U.S. federal agencies are required to adhere to a “cloud-first option” when making new technology purchases

It is estimated that up to 25% of the US$80B annual IT budget could be moved to cloud

Cloud Storage Statistics

GET READY FOR WHAT’S NEXT

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‒ Enable

‒ Deliver

‒ Partner


Summary

SINGLE VIRTUALIZATION PLATFORM FOR INFRASTRUCTURE, CONTENT AND INFORMATION

HDS INTEGRATED STRATEGY

INFRASTRUCTURE CLOUD

VIRTUALIZATION, MOBILITY INTEGRATED MANAGEMENT DATA CENTER CONVERGENCE INFRASTRUCTURE ON DEMAND

CONTENT CLOUD

SEARCH, DISCOVER AND INTEGRATE INDEPENDENT OF APPLICATIONS

ON-DEMAND CONTENT ARCHIVING AS A SERVICE

INFORMATION CLOUD

ANALYTICS INTEGRATION

BUSINESS INTELLIGENCE

BIG DATA TODAY

Heterogeneous virtualization beyond-the-box

Real-time tiering and migration

Trusted for mission critical, high volume transactions

Universal management

ENABLED BY VIRTUALIZATION


INFRASTRUCTURE AND PLATFORM AS A SERVICE

ELASTIC SCALABILITY FOR PRIVATE, HYBRID

AND HOSTED

RAPID ON-DEMAND RESOURCES

INFORMATION CLOUD CONTENT CLOUD INFRASTRUCTURE CLOUD

CONTENT CLOUD

CONTENT INDEPENDENT OF APPLICATION

AND MEDIA

CENTRALIZED GOVERNANCE

MASSIVE SCALABILITY WITH DYNAMIC TIERING

DISCOVERY AND SEARCH


INFORMATION CLOUD

INFORMATION CORRELATION

DEEP DATA ANALYTICS ACROSS STRUCTURED AND UNSTRUCTURED

SOURCES

REAL-TIME SCALE


AN INTEGRATED HITACHI VISION FOR SOCIAL INNOVATION AND BIG DATA TOMORROW

SINGLE VIRTUALIZATION PLATFORM


CONTENT CLOUD

INFORMATION CLOUD

DISTRIBUTION

HOSTED

FINANCE

TRAFFIC ELEC. POWER

RAILWAY

SECURITY MEDICAL

BUSINESS HUMAN MACHINE

SOCIAL INNOVATION SOLUTIONS

‒ Integrated block, file, and content platforms and technologies

‒ Converged and compute solutions

LAYERING A COMPREHENSIVE CLOUD SOLUTION

‒ Support existing applications ‒ REST API, MAPI

‒ Remote managed services ‒ Managed service solution

‒ Billing and metering ‒ Self-service ‒ Pay per use and flex up/down

‒ Private ‒ Hybrid ‒ Public

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Hitachi cloud strategy and portfolio ‒ Enable

‒ Deliver

‒ Partner


Summary

Summary

WHAT OUR CUSTOMERS ARE SAYING

“Managing unstructured data growth is strategic to our plans”

“There are too many unanswered questions around the hosted cloud and big data”

“Help us maximize our assets”

“We need a 6-12 month ROI”

“Reduce my costs (opex and capex)”

“Our data is trapped – it’s not governed and can’t be reused”

“It’s a world of siloes: data, applications, and infrastructure”

DATA GROWTH COST

COMPLEXITY

Increase efficiency and utilization of resources and meet required service levels

Free data from applications and infrastructure, implement governance, and provide information more effectively

CUSTOMER CHALLENGES BECOME OPPORTUNITIES

Discover, analyze and leverage data to uncover new information for competitive advantage

DATA GROWTH

COST

COMPLEXITY

WITH HDS CLOUD IS NOT ONE-SIZE-FITS-ALL

AT YOUR DATA CENTER OFFSITE DATA CENTER

Hybrid Cloud

Private Cloud

Traditional Storage Needs

OFFSITE DATA CENTER

Hosted Cloud

HDS Storage

DISTINCT CLOUD SOLUTIONS TO MEET CUSTOMERS’ BUSINESS NEEDS

MANAGE YOUR MANY BUSINESS DRIVERS

questions around the hosted cloud

“

reduce my costs

trusted partner

Enable Total control of data and

its governance

IT as a service to meet business needs, distribute IT costs

Leverage HDS technology and solution packages

Partner Get all the advantages

of Hitachi technologies and platforms

Leverage partners’ added value services and applications

Deliver Reduce capital and

operating costs

Pay only for what you use

Tailor SLAs to different business demands

E X T E N D

ENTERPRISE INTO THE CLOUD

Enable PartnerDeliver

CLOUD TRANSFORM-

ATION

CLOUD PARTNERSHIP

HDS CLOUD STRATEGY

EXTEND BEYOND AND ELIMINATE YOUR CLOUD LIMITS

Your Cloud

HDS TECHNOLOGY AND SOLUTIONS

BUILD YOUR OWN INTEGRATED CLOUD

Hitachi Content Platform Hitachi Unified Compute Platform Hitachi Data Ingestor

Hitachi Virtual Storage Platform Hitachi Unified Storage VM Hitachi Cloud Solution Packages

Flexible, cloud-ready capabilities ‒ Multitenancy, chargeback, HTTP protocols ‒ MFS/CIFS on-ramp ‒ Storage virtualization ‒ Cloud solutions packages

‒ Private file tiering, file serving, Microsoft® SharePoint® archiving

‒ Workload-specific converged infrastructure solutions

Leverage HDS reliability and quality to build your own cloud with complete control

Challenge - SharePoint

sprawl and performance

Resolved - Improves SP

performance - Reduces IT

costs

Challenge - Proliferation of

file servers

Resolved - Manage growth - Lower storage

costs

Challenge - Inefficient

delivery of file services to ROBO

Resolved - Provides

bottomless file storage

- Backup-free solution

HITACHI CLOUD SOLUTION PACKAGES

FILE TIERING

‒ Inactive file content is moved off primary NAS into a cloud store

‒ Users maintain online access to content ‒ Files are accessed via primary NAS by

way of a placeholder, or stub file ‒ Delivered as capex or opex

Benefits ‒ Improve performance and scalability of

primary NAS ‒ Improve backup and restore times ‒ Reduce opex and capex ‒ Improve manageability

PRIMARY NAS

Cloud

OPTIMIZED PRIMARY NAS ENVIRONMENTS

Backups

FILE SHARE

FILE SHARE

PRIMARY FILE SERVING

‒ Deliver bottomless, backup-free file serving to distributed consumers

‒ Local cache for fast retrieval of frequently accessed content

‒ Supports multiple tenants and namespaces ‒ Standard NFS/CIFS on-ramp with AD and

LDAP support ‒ Delivered as capex or opex

Benefits ‒ Reduces cost and complexity by eliminating

management or backup at the edge ‒ Minimizes risk with compliance and retention ‒ Supports on-demand capacity requests ‒ Enables chargeback of consumers based on

utilization

BOTTOMLESS, BACKUP-FREE FILE STORAGE FOR THE EDGE

FILE SHARE

Cloud

Consumer 1 Consumer 2 Consumer 3

MICROSOFT SHAREPOINT ARCHIVING

‒ Inactive SharePoint data is moved out of primary farm into a cloud store

‒ Users maintain online access to content ‒ Files are accessed via primary

SharePoint by way of a placeholder, or stub file

‒ Delivered as capex or opex

Benefits ‒ Improve performance and scalability of

SharePoint environment ‒ Significantly reduce backup time and

volume ‒ Reduce Microsoft SQL Server® capacity

costs ‒ Reduce OPEX through improved

manageability

IMPROVED SHAREPOINT EFFICIENCY

SHAREPOINT FARM

Cloud

Backups

Challenge - Evaluate and

install new solutions more efficiently

Resolved - Preconfigured,

tightly integrated, converged solutions

Challenge - Cloud risks

Resolved - Your own cloud

- Backup-free content preservation

Challenge - Enterprise file

sync and share controllable and safe

Resolved - Enterprise

scale and security with data on premises

HITACHI CLOUD-ENABLING TECHNOLOGIES

INTRODUCING HITACHI CONTENT PLATFORM ANYWHERE

User work files available anywhere

Safely share links, not files

Data is automatically protected and easily recovered

Efficient, automatically managed storage

Data is secure, under IT control

SECURE, SIMPLE, SMART FILE SYNC AND SHARE FOR THE ENTERPRISE

http://anywherewiki/index.php/File:AW-icon-ipad.png

HITACHI CONTENT PLATFORM AND THE CONTENT CLOUD

LEVERAGE 1 PLATFORM FOR MOBILITY, CLOUD AND DATA PROTECTION

Secure Simple Smart


WHAT’S NEW IN HCP

Extend enterprise IT into the cloud

S3 application support Service provider

branding Safe, secure content

access and sharing

CLOUD PRESSURES CLOUD RISKS

Give structure to unstructured data

Structured queries Multiple annotations Metadata only

TOO MUCH DATA TO FIND AND MANAGE

Simplify management via virtualization

HCP on VMware Tiering to external

storage VLAN support

I.T. COMPLEXITY AND INEFFICIENCY

Ensure reliability and performance

Advanced replication Performance

enhancements Upgraded components

MEETING SLAs, RPOs, RTOs

WHY HCP IS SO IMPORTANT FOR CLOUD

Network

Hypervisor

Storage

Server

UCP PRO – SINGLE PRE-CONFIGURED STACK TO ENABLE CLOUD

UNIFIED ORCHESTRATION FOR MANY APPS AND HUNDREDS OF VMS

Most scalable Single-source support Unique orchestration

software

Hitachi Compute Blade CB 500 with

vSphere 5.1

Management Server CR 210

Ethernet Brocade 6720-60

Fiber Channel Brocade 6510

VSP, HUS VM or HUS Storage

UCP Director Software

UCP SELECT – VALIDATED REFERENCE SOLUTIONS

OPTIMIZED FOR SPECIFIC APPLICATION AND USES

- Oracle Database OLTP

DESKTOP VIRTUALIZATIONS

DATA WAREHOUSE

SERVER VIRTUALIZATION

BUSINESS ANALYTICS EMAIL

- VMware vSphere v5.1

- VMware vSphere v5.1 with Cisco UCS

- Microsoft® Private Cloud v2

- Microsoft Exchange 2010

- VMware View - Citrix Xen

Desktop®

- Microsoft SQL Server® 2008

- Microsoft SQL Server 2012

- SAP HANA Scale-Up

CLOUD ARCHITECTURE BASED ON HCP HDI cluster appliances at core data

centers Supports HA configuration

Large User populations

A NEW ERA OF INFORMATION EVERYWHERE

EDGE STORAGE CONTENT CORE

HCP at each core data center

HCP replication of tenant/namespaces for DR and availability

HDI virtual machines or single appliance nodes at remote locations Fast, easy to deploy.

Provides multiple deployment options depending on location.

MOBILE WORKFORCE

WEB APPS AND DATA

HCP ANYWHERE


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‒ Deliver

‒ Partner

Summary

ON-PREMISES INFRASTRUCTURE AS A SERVICE

MANAGED SERVICES SOLUTION

Utility based consumption and billing for converged, storage and backup

Elastic capacity on demand Operations out-tasked to HDS Assets owned by HDS Service levels committed against a service catalog Available worldwide

Your Data Center

HITACHI MANAGED SERVICES SOLUTIONS

Transformation of a legacy environment into a private cloud within the 4 walls of the enterprise

CAPEX

OPEX

HDS Data Center

HOSTED CONTENT CLOUD

HITACHI CLOUD SERVICES

Utility-based consumption and billing Elastic capacity on demand Managed and hosted by HDS Built on enterprise-grade storage Secure transport and data encryption Delivering ‒ Active file archiving with data protection ‒ Automated edge to core data movement

Available in the U.S. initially


Extension of the enterprise into a secure, robust off-premises content cloud

Your Site

Portal


Online and on-demand Hitachi managed cloud services for content and, in the future, analytics services

Leverages HDS products, technology and innovation Operated by the HDS Managed Services team Backed by the HDS Global Support Organization Global, secure, elastic and scalable utility service Extensible solution to accelerate managed services

Customer Storefront

Enterprise Content Cloud

BENEFITS OF ENTERPRISE-READY HITACHI CLOUD SERVICES

Efficiency Single instancing Compression Versioning

Resilience Replication Remote sites Disaster recovery

Search Index and search Utilization Discovery

Independence Easy growth Online access Low touch

Security Antivirus options Secure transport Encryption


HITACHI CLOUD ON-RAMPS

‒ Seamless integration

‒ Extensible models that enable you to flexibly outsource what you want when you want

#1 Chicago

#2 London

#3 Singapore

Enterprise Ecosystem

REST API

Hitachi Cloud

HCP

HDI

HNAS

FILE TIERING

Database*

‒ REST API integration with enterprise applications provides multiple methods for customers to push data to the cloud

#1 Chicago

#2 London

#3 Singapore

Enterprise Ecosystem

REST API

Backup

Email

Collaboration

*Future

Hitachi Cloud


INTEGRATE WITH COMMON

APPLICATIONS

HITACHI CLOUD SERVICES CONSOLIDATE AND SIMPLIFY

PRIMARY SITE

DR SITE

USERS GROUPS LINUX

DR REPLICATION

HIGH AVAILABILITY

CAPACITY

PRODUCTION CLUSTER

40% CAPACITY

CLOUD ARCHIVE

ARCHIVE SOFTWARE

TIERING

CLOUD ARCHIVE

60% CAPACITY

IN THE CLOUD

DR REPLICATION


Solution benefits Archive 60% of data to lower-cost tier Index to better understand utilization and consumption Retention and classification policy and compliance End-to-end system visibility and management Eliminates all tape

HITACHI CLOUD SERVICES: SERVICE CATALOG TODAY AND FUTURE DIRECTION

CONTENT SERVICES

Index, Basic Content Management

ENTERPRISE CONTENT SOLUTIONS

Advanced Search, Advanced Content Management, Enterprise Share, Analytics

ENTERPRISE CONTENT SOLUTIONS

Integrated Solutions: Healthcare Clinical Repository, Video Surveillance, Data Scientist Services

ARCHIVING

Content Archiving, File Tiering, File Service, Microsoft® SharePoint® Archiving C

urre

nt

Cap

abili

ties

Roa

dmap

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‒ Deliver

‒ Partner


Summary

Resell (HDS’s & Providers’) HDS Powered Cloud

Services

“There is definitely a move in the industry toward cloud services, and by partnering with HDS we have launched a cloud service quickly with our own branding through Hitachi Cloud Services Connection. The combination of HDS facilities, infrastructure and service management with our sales, marketing, reseller and ISV recruitment quickly and easily helps our customers into production” Andy Lau General Manager, ACW Services, Hong Kong

CLOUD PARTNERSHIPS

CLOUD SERVICE PROVIDER PARTNERS

Host, Manage and Sell HDS Powered Cloud

Services to Customers

Resell (HDS and Providers’)

HDS-Powered Cloud Services

Build and Sell (not Host) HDS Cloud Infrastructure to Customers and Cloud

Service Providers

CLOUD BUILDER PARTNERS

CLOUD RESELLER PARTNERS

Hitachi Cloud Service Provider Program

“Our customers are looking for new and innovative storage solutions to help them address complex, fragmented cloud environments Infosys can help accelerate time-to-market of cloud services by up to 40 percent, improve productivity by up to 20 percent and achieve cost savings of up to 30 percent, and the Hitachi Unified Compute Platform solution family lets us expand these benefits and reduce IT complexities even further” Vishnu Bhat VP and Global Head, Cloud, Infosys

PARTNER-OFFERED HOSTED CLOUD OFFERINGS

CLOUD SERVICE PROVIDER PARTNERS

Built on HDS cloud infrastructure and solutions Branded, hosted and sold by the partner Co-marketed and incentivised with HDS Referred by HDS sales force

HITACHI CLOUD SERVICE PROVIDER

PROGRAM Extends the enterprise and HDS cloud

portfolio through partner value

Portal

Customer Site

Partner Data Center

CLOUD DEPLOYMENT COLLABORATION

CLOUD BUILDER PARTNERS

Partners build and sell HDS cloud infrastructure for end user customers and cloud resellers

Partners are certified specialists in implementing solutions with 1 or more HDS and 3rd-party technologies

HDS training required or available Leverage HDS cloud reference architectures where

possible

HITACHI CLOUD BUILDER PARTNERS

Private and reseller clouds built by HDS and

skilled partners

Customer or Reseller Site

HITACHI CLOUD SOLD THROUGH PARTNERS

CLOUD RESELLER PARTNERS

Service catalog covering collaboration, email, backup, disaster recovery, records management, and VDI

Managed and hosted by HDS White-labeled by HDS and branded by distributors Supports multiple levels of partners Sold by resellers based on subscriptions Available now in Hong Kong, Australia and India

HITACHI CLOUD SERVICES CONNECTION

Public compute cloud targeting SMB and SMEs (and remote offices of large

multinationals)

Data Center

Hitachi Technology

Alliances Software and ISV Applications

Portal

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‒ Enable

‒ Deliver

‒ Partner


Summary

HITACHI DATA SYSTEMS SOLUTION CONTENT CLOUD SERVICES CAPABILITIES

Data replication Core-to-edge Hitachi Content

Platform replication MetroCluster HNAS IP-based replication

File tiering Hitachi Data Ingestor

Edge-to-core tiering File tiering

Content management Policy-based object management Security, preservation and

lifecycle management

Data assessment File and data classification

and analysis Performance management

Data discovery Hitachi Data Discovery Suite Hitachi Data Discovery for

Microsoft® SharePoint® E-discovery from

Hitachi Data Systems and Partners

Content infrastructure Converged Hitachi Clinical

Repository Storage Economics Strategy

Service for file and content solutions

Implementation of file and content technologies

Content migration File and Hitachi Data Archiver, powered by CommVault

migration Health and life sciences apps migration Host-based virtualization migration Enterprise content management migration

Operational readiness Enterprise content

management and monitoring Chargeback Data integration Information integration Data architecture Operational policies,

Procedures and standards Training needs analysis and

knowledge transfer

Content Migration

Data Replication

File Tiering

Data Discovery

Data Assessment

Content Infrastructure

Operational Readiness

Content Management

CONTENT CLOUD

USE HDS SERVICES TO MOVE YOUR INFORMATION FORWARD

THE RIGHT CONTENT AT THE RIGHT TIME

OPTIMIZE YOUR DATA CENTER

Consolidate and Virtualize − create virtual compute storage pools Extend use of existing

compute/storage assets Allocate and provision

resources dynamically

Content Audit and Infrastructure − classifies content − identify what should stay onsite, what can go to cloud Set ongoing operational

standards for discovery and archive Provision resources for

content governance Enable seamless migration

and transition

MOVE TO THE CONTENT CLOUD

Transformation Services – define and implement operational best practices for service management

Data Protection Services − aligns protection, replication, and management policies to business requirements

CREATE AN INFRASTRUCTURE

CLOUD

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‒ Enable

‒ Deliver

‒ Partner


Summary

HDS IS A TRUSTED LEADER IN KEEPING YOUR INFORMATION FLOWING

YOU KNOW YOUR NEEDS, AND WE KNOW ENTERPRISE

FORTUNE GLOBAL 500 COMPANIES

9/10 OF TECHNOLOGY FIRMS

>1/2 OF ENERGY, RETAIL, MANUFACTURING, INSURANCE, TRANSPORTATION, FINANCIAL SERVICES

3/4 OF HEALTHCARE AND TELCO

82% OF FORTUNE GLOBAL 100

More integrated choices Solutions built with enterprise requirements in mind A focus on getting the right data to the right people at the right time Higher performance infrastructure at lower TCO

– Use HDS experience to ensure your information is placed strategically, managed well, and readily available

– Position your company to innovate with information

WE THINK AND PLAN FOR END-TO-END CLOUD

FULLY INTEGRATED PORTFOLIO BLOCK + FILE + CONTENT

BLOCK

IP AND STORAGE NETWORKING

FILE and CONTENT

Structured Apps

Storage Virtualization

Unstructured Apps

Unstructured Web/cloud Apps

Content Out-Reach

Unstructured (Remote) File Apps

File

HDS or Partner Data Center Consolidation

Efficiency, and Performance for File and Content

Consolidate and Share Remote Office File and Content

Provide Synch and File Sharing Enable Mobile Workforce

Internet

HCP Anywhere

Enabling Enterprise Offsite Cloud Storage

The best virtualized storage platform, with high reliability and availability

The Best Virtualized Storage Platform, With High Reliability and Availability

Unified Storage for Both Modular and Entry Enterprise

HDS helps you identify the best platform or service onsite or offsite for you to have the most efficient, agile

infrastructure to maximize value from IT

Supports Archive, Cloud, Web 2.0 and REST

OPTIMIZE YOUR INVESTMENTS WITH HDS

EDGE STORAGE

CONTENT CORE

ALTERNATE DATA CENTER

REMOTE OFFICE

APPLICATION APPLICATION APPLICATION CLOUD

STORAGE

UNIFIED COMPUTE PLATFORM

SEARCH ACROSS

MOBILE WORKFORCE

THE HDS DIFFERENCE

Vision and passion

‒ Commitment to innovation and quality

‒ Expertise in data and information

Integrated portfolio aligned to business needs

‒ Industry-leading building blocks

‒ Solution without silos

‒ Focused on improving business operations

‒ Enables cloud at your own pace

QUESTIONS AND DISCUSSION

THANK YOU

Date post:	12-May-2015
Category:	Technology
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