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ELEPHANT PUMP CAFE

BRIEF.An independant cafe in wales wanted a fresh, new look to help raise awareness for charity work that they are doing.

I decided to focus on making the elephant the logo and to make the colour scheme bright and bold. the owner liked the idea of a ‘circus’ font - so i used a font called ‘hobo std’ which also works in theme of the elephant.

LOGO DESIGN

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PACKAGING.After designing the logo, i played around with how it would eventually look on a range of different items in the cafe. The bright green helps make it stand out on coffee cups and paper bags. the simplicity of the logo without the text also allows the logo to stand out making it athsthetically pleasing.

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HEREFORDSHIRE YOUTH SERVICE

BRIEF.Herefordshire council wanted a new approach on how their youth service bus is percieved by trying to make it seem fashionable for teenagers.

DESIGN A NEW LOOK FOR HEREFORDSHIRE YOUTH BUS.

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END RESULT:In response to the brief, i decided to keep the colour scheme simple by using white and blue. I liked the idea of having a pattern that fades into the design of the bus and also into the shilouettes of children playing a range of activities. I used a font called ‘teen’, which works with the entire theme of the bus and its target audience.

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D&AD TASCHEN PROJECT

BRIEF.For this project i had to design and develop the launch of taschen on the ipad.

DESIGN A NEW APP FOR THE IPAD FOR TASCHEN

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END RESULT:To celebrate the launch of Tachen on the iPad, I made a banner that included some of Tachen’s most sucessful books. The idea behind the final outcome of the app is to arrange the books in charts of ‘Most popular’, ‘New releases’ etc.

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YCN MARKS AND SPENCER’S PLAN A

BRIEF.To bring public awareness of Marks and Spencer’s charity that helps give tips on how to look after the environment, aswell as what Marks and Spencer themselves are doing.

CREATE A VISUAL IDENTITY FOR PLAN A

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END RESULT:I decided to take inspiration from the recycling logo and put my own twist on it so its clear that the aim is to recycle and look after the world. I used a bright green colour as M&S already have used this colour, so it helps the logo become assosiated with M&S. For the campaign, I decided to include the Plan A logo into M&S products. On packaging that can be recycled or was, the logo stands out instantly will be an indicator to what can be recycled to what can not be. I also made a leaflet giving tips on what everybody can do to improve the environment and what Plan A is doing itself.

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CAPLOR ENERGY

BRIEF.To create a new design concept for Caplor that will eventually replace their exsisting logo.

CREATE A NEW DESIGN

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END RESULT:My final design is a tweak on the exsisting logo used by Caplor. This simple tweak see’s the logo change font and colour into Helvetica Neue Light in a subtle grey. The logo still consists of the colours and design of the previous one, but I made the icon more rounded and brighter to help it stand out even more.

CAMPAIGN:I created some business cards to be used by the Caplor team, but also to see what the new logo would look like when presented in a profesional way. The business cards are simple and elegant which helps allow the logo to stand out in a sophisticated way.Finally I placed the new Caplor logo on a van to give an indication of what it would look like. The colourful icon in contrast with the subtle grey font works together to bring attention to the van.

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BUSINESS CARDS

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GARETH EDMUNDSEXTERNAL PROJECTS

WWW.GARUFF.COM