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External communications/media relations/community involvement
Experiences of the SDF project
Ute Menke (Ministry of Transport, Public Works and Water Management,
The Netherlands)
INTERREG IIIB communications seminar, Amsterdam, October 5&6, 2006
• Development of Floodplains for sustainable and
multifunctional use along the River Rhine in
order to reduce the flood risk.
• 2 Dutch & 5 German partners
Rijkswaterstaat
DLG
SDF - goals & partners
SDF - project areas
SDF - external communications
Static ones:
• printed brochures – 3 languages
• posters (SDF and pilot projects)
• Website - 3 languages
• Outdoor boards/signs at pilot locations
while implementing measures
• SDF video clip
SDF - external communicationsDynamic ones:
• Website - 3 languages
• Representation of SDF during EU conferences, water
exhibitions (e.g. EU Flood Directive, Acqua alta) and EU
networks (e.g. ECRR)
• SDF and JTS organised ICFRM conference in Mainz
October 2005
• Representation of SDF within INTERREG workshops,
seminars and conferences
• SDF Partner action support
SDF - media relation
• PR through press releases and press invitations with
opening of implemented measures (e.g. opening
ceremonies of polders, ground breaking ceremonies
and certain activities e.g. conferences, seminars) of the
lead partner and SDF partners
• Support of PR actions of the SDF partners
• PR through the (along the River Rhine well-known
“Rheinkolleg”) by delivering SDF articles
SDF - community involvement
• Dutch partners supporting German public
participation actions (mediator & jury member);
e.g. examples of the Emschergenossenschaft
(Germany)
• Official visits of the SDF group to stakeholders
of the implementation projects e.g. example of
the visit to the municipality of Westervoort (The
Netherlands)
• Dutch mediator during public hearing in
Dortmund about the implementation of the
retention areas
SDF - community involvement (1)
SDF - community involvement (2)
• Dutch jury member within the contest for
planning of a new Emscher bridge (Germany)
SDF - community involvement (3)
• Emschergenossenschaft on site visit with public
and political parties to engineering works
SDF - community involvement (4)• SDF group visited the Mayor and the council of Westervoort to get
support and better understanding for the dike relocation measures
(lectures, discussions with public including the enviromental NGO’s)
SDF - what makes the difference?• Good reliable transnational cooperation between all partners and between the countries
• Pilot project leaders keep good contact with their “surrounding and people”
• Everybody does the best to support the others
• SDF is APPROACHABLE!!
• Website: www.sdfproject.nl (in German, Dutch and English language)
• SDF brochure is available as download or printed copy in German, Dutch, French and English language
• Printed proceedings of Mainz are available!
SDF - further information