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Extra Credit: Eye Tracking Finance Websites

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Catalyst Group conducted an in depth eye tracking study of three major financial websites: chase.com, capitalone.com, and discovercard.com. We looked at the way the three companies encourage users to apply for new credit cards, and who was making that crucial task easiest (and most difficult) for their customers. The results illustrate how to (and how not to) best enable your users to complete critical tasks online.

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