EyE BEforE you Buy

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‘People want honesty … brands need to speak at a human level’Drawn into conversation

‘Today, illustration can be any sort of made image – virtual, physical or interactive’The graphic designer as illustrator

‘Club flyers gave him a monthly blank canvas’The orderly chaos of James Joyce

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Left: detail from limited-edition, digitally printed poster for Japanese magazine +81 to represent the theme ‘Think Global, Act Local’, and displayed in a selection of The North Face shops in Japan. Design and illustration: Michael C. Place / Build, 2008.Right: letter ‘E’ from identity for green organisation EVO for the San Francisco Green Festival. Design and illustration: Dust, 2006.

Where once there was discord, there is now harmony, as design zealously embraces the made image. This twelve- page feature shows the work of eight leading practices, while overleaf, Adrian Shaughnessy analyses ‘this new hybrid – type-based, yet infused with fluid and expressive qualities’

The graphic designer as illustrator

ILLUSTRATION SPECIAL SECTION

ILLUSTRATION SPECIAL SECTION

38 EYE 72/09

BuildAbove: Build’s poster for Gary Hustwit’s documentary film Objectified, 2009, which examines our relationship with manufactured objects. The poster documents a day in the life of everyday objects – from dawn to dusk.

Opposite: fold-out poster / programme (2007) for the annual Cimatics AV Festival, a four-day

multimedia event featuring audiovisual performances, concerts, installations, music, cinema and design.

Build was established in 2001 by Creative Director Michael C. Place, formerly of The Designers Republic (see Eye 71). The studio is run by Michael and Nicola Place. The practice’s output includes a wide range of graphic work

including illustration, brand identity, design and layout as well as art direction for print, websites and animation. Build also produces limited edition prints, for sale through Blanca and elsewhere. Clients include: Sony, Getty, D&AD, Faber & Faber, The Design Museum Shop and Refill magazine.● wearebuild.com

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