© 2008 Eyeblaster. All rights reserved

Eyeblaster 2009Creative Innovation

© 2008 Eyeblaster. All rights reserved

Media channel coverageRICH

Plan Traffic Serve Optimise Analyse

STANDARD

EMERGING

SEARCHMOBILE

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

innovationcreative

consumer engagement

© 2008 Eyeblaster. All rights reserved

© 2008 Eyeblaster. All rights reserved

most advancedvideoon the market

File sizes up to 50 MBSupports all compressionsFLV WMV AVI MPEG MOV MP4

© 2008 Eyeblaster. All rights reserved

HD Video

• High impact branding unit• Add any rich media content – static, flash or video

The Dark Knight

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HD Video

Benjamin Button

• A full microsite experience without taking the user away from site content

© 2008 Eyeblaster. All rights reserved

HD Video Performance

Video 25% Played Video 50% Played Video 75% Played Video Fully Played40%

50%

60%

70%

80%

90%

100%100.00%

77.29%

66.37%

58.74%

50.69%

82.33%

72.34%

64.72%59.36%

Video MetricsGrand TotalHD -Enterteinment

Video Played Duration

Vide

o Pl

ayed

Rat

e

• Video duration: HD has a 12.4% lift over normal in-banner video.• Video viewers have a tendency to view all the way when it comes to HD

© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved

EBTVAdvertiser brandingBasic skin Full skin

Basic offering can be publisher branded

Simple customisation with branding

Premium offering with full-skin capability

© 2008 Eyeblaster. All rights reserved

• Simple offering to traditional TV buyersTake existing TVC and extend reach online

• New inventory to sell = new revenue streamDoes not cannibalise existing ad space

• No fuss template creative solution – Simply switch out the new video asset and click through URL

• Work with the trusted partner in rich mediaUse Eyeblaster’s proven technology, experience and support

Eyeblaster TV is the solution

© 2008 Eyeblaster. All rights reserved

Homepage Skins

Samsung

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Homepage Skins

L’Oreal

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Side-kick

• 2 minutesDwell Time

• 70%Expansion Rate

• 70%Fully Played Video Rate

Madagascar

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Drop-kick

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In-ad live maps

• Engage user in brand research

• Compatible with any map product

• Combine with data capture for location-specific re-targeting

© 2008 Eyeblaster. All rights reserved

In-ad chat

• Engage audience in online chat• Create a branded social experience• Combine with site takeovers for total brand engagement

© 2008 Eyeblaster. All rights reserved

RSS ads

• RSS latest content into creative

• Incoming feed is automatically formatted

• Ad content is 100% accurate & up to date

© 2008 Eyeblaster. All rights reserved

Mobile via banner

• User submits mobile number in ad

• Ad sends voice message, wallpapers, ringtones or vouchers

• A great opportunity to engage with consumers

Snickers

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Indiana Jones

Yell.com

Bad Company

German Wings

Synchronised ads and extra content

© 2008 Eyeblaster. All rights reserved

Publisher Formats

• Exclusive publisher formats from Eyeblaster

© 2008 Eyeblaster. All rights reserved

Preview ads Download FLA templ

ate Download build guid

e

Certified MSN Homepage formatswww.eyeblaster.com/msn_new/

Preview ads Download FLA templ

ate Download build guid

e

Preview ads Download FLA templ

ate Download build guid

e

Preview ads Download FLA templ

ate Download build guid

e

Preview ads Download FLA templ

ate Download build guid

e

Preview ads Download FLA templ

ate Download build guid

e

© 2008 Eyeblaster. All rights reserved

Thank you

For more information contact:Marc Gaccione – Director Channel Development(646) 437-3766Marc.gaccione@eyeblaster.com