Online Marketing and Social Media Strategies for Travel Summit

Presented by:

Jared Saltere: jared@joobili.com

tw: @joobili

Social Media

Facebook vs. Twitter

500m active users700b min/month70% users outside USA

190m registered users43m active users60% users outside USA

Twitter Activity

Twitter Strengths

• Industry• Competitors

• Media• Partners

• Customers

Obey the Law of 200

Facebook Reach

Facebook Strategy

Get Ready Invite Go BigInteract

Info / Photos / Videos

Welcome Tabs

FB Friends

Websites

Email Signature / Newsletters

Top News

EdgeRank

Object: every item that shows up in your News Feed

Edge: interaction with an object (create, comment, like, tag, etc.)

Creating “Edges”

Photos/Videos

Questions/Polls

Competitions

Facebook Ad Strategy

Vs.

“Like”…I think “Like”

Facebook Ad Strategy

3 Rules for Facebook Apps

1.Platform Dependent: Will this only work on Facebook?

2.Selfish: Are people empowered to talk about themselves (not your brand)?

3.Business Value: Is there a clear and traceable value to these interactions?

Facebook Commerce

Online Presence

Brand Traffic Revenue

“15 minutes, 500m customers”

Commerce Powered by FB

13 friends stayed here

SAVE 15%

You may also be interested in…

Palace Cinema (0.7km): Showing Madagascar 4 (IMDB)

Toscana Grill (1.3km): Serving Lasagne (Recipes.com)

Prague Walking Tour (1.8km): 1 hour downtown tour (Isango)

1.Social Media’s role within Online Marketing strategy

2.Social Media’s role in crisis communication