Date post: | 18-Jul-2015 |
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Marketing |
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S T R O NG B R A N DS U N D ERS TA ND T H AT
THEIR GREATEST THREAT
IS NOT REJECTION
IT IS
INDIFFERENCE
WE’RE TAUGHT THAT
EXPERIENCEIS A GOOD THING
BUT IT’S
THE INEXPERIENCEDWHO TRULY CREATE BREAKTHROUGHS
INTELLIGENT
NAÏVETY:
CREATINGBREAKTHROUGH
BY LOOKING AT A CAR INSIDE
OUT RATHER THAN OUTSIDE IN
“This ad was inspired by ideas that consumers
shared for the Hyundai co-creation contest at eYeka”
FRESH THINKING
THE ORIGINAL
IDEA FROM THE
EYEKA
COMMUNITY
Oceanomare
Milan, Italy
W E TA P I N TO
T H E P O WE R
O F
CREATORS
TO
D E L I V E R
FRESHTHINKING
OF EVERY 100 PEOPLE…
CAN
ONLY
CREATE
1
W E ’ R E A
GLOBAL COMMUNITYO F
280,000+ CREATORS
SPANNING 160 COUNTRIES
WHY DO THEY DO IT?
They want to prove themselves, improve and be rewarded
"I participate in the contests because I want to share my
ideas, express my creativity and to get the feedback!
eYeka is my personal “pill” of self-expression, creative
adrenalin and freedom of inspiration!
Without it, life would not be so full, bright and intriguing!:)"
valerirr777, member since June 2012
Stavropol, Russian Federation
https://en.eyeka.com/u/valerirr777
THE COMMUNITY EXPERIENCE
BUSINESS BRIEF
HOW IT WORKS
IN A NUTSHELL
COMMUNITY BRIEF
COMPETITION
MODERATION,
CURATION &
ANALYSIS
1
2
3
4
40 OF THE TOP 100*
WORK WITH US ALREADY
(*INTERBRAND RANKING 2013)
GLOBAL BRANDS
WE DELIVER
IDEAS CONTENT
1. IDEA CREATION 2. IDEA CURATION 3. IDEA APPLICATION
THE IDEA PROCESS
SUCCESS STORIES
“Tell us what an electrical toothbrush
that can connect to the Internet
should offer to change your life for
the better.”
Our brief to the eYeka community:
P&G ORAL-BAccelerating Innovation in Oral Care
Expected ROMI:
Insights and ideas that will
inspire Oral-B’s R&D and
marketing teams
3 weeks
67 entries
24 countries
7 innovation routes
ROMI:
Oral-B developed and brought to market the world’s
first ever Bluetooth connected toothbrush and its
mobile app.
Results
P&G ORAL-BAccelerating Innovation in Oral Care
Results
“We knew time was critical and the company
that could launch the first product would have
a huge first-mover advantage.
The eYeka community gave us the head start
needed and helped us anticipate some of the
problems that we had to consider in the
development of the product.”
Stephen Squire
BFO Marketing Director, Procter & Gamble
P&G ORAL-BAccelerating Innovation In Oral Care
Find out more at http://bit.ly/1psNiJd
“Introduce Mini-Oreo to the world.
Through a print ad convince your
friends that this is the best choice for
them.”
Our brief to the eYeka community:
Kraft Mini-OreoNew Brand Positioning
Expected ROMI:
A winning positioning idea
to be tested with
consumers and used for
Mini-Oreo and the Oreo
brands
3 weeks
516 entries
42 countries
10 territories
identified
ROMI:
Inspired a new positioning and global campaigns for the
OREO brand around “Bonding Moments” across all
markets.
Results
Kraft Mini-OreoNew Brand Positioning
Results
“Both in term of number of proposals and quality of execution, the community gave us a
lot of insights in terms of how to position our Mini-Oreo.”
– Brand Director at Kraft Foods
Kraft Mini-OreoNew Brand Positioning
Find out more at http://bit.ly/1oSz3cS
“Express your vision of the future of
the Volvic on-the-go bottle.”
Our brief to the eYeka community:
VolvicRestyling an Iconic Water Bottle
Expected ROMI:
Fresh and implementable
packaging ideas
3 weeks
109 entries
28 countries
4 key insights
ROMI:
In 2013 Volvic launched a new version of its on-the-go bottle in the market, inspired from design ideas from the eYeka
creative community.
Results
VolvicRestyling an Iconic Water Bottle
Results
“We have used eYeka because we were stuck.
It gave us freshness, originality and different
angles to tackle problems with our design
agency.”
– Christine Jean, MRCI Director Danone Water
VolvicRestyling an Iconic Water Bottle
Find out more at http://bit.ly/1jx4LXV
“Tell us an unconventional and
surprising story about how a
resourceful mum creatively teaches her
child(ren) an important lesson, through
dirt and stains.”
Unilever Dirt Is GoodInspiring a New Communication Campaign
Our brief to the eYeka community:Expected ROMI:
Ideas to better
communicate to mums, in
a more engaging fashion
5 weeks
88 entries
29 countries
Unilever Dirt Is GoodInspiring a new Communication Campaign
Results
Unilever Dirt Is GoodInspiring a new Communication Campaign
ROMI:
Inspired a new communication stance towards mums in the Philippines.
One TVC successfully launched.
“Binyagan na yan!”
Watch TVC at http://bit.ly/ROW7xSWatch winning animation at http://bit.ly/ROX0GC
Results
"eYeka’s creators gave us fresh, unexpected ideas on how we
could better communicate to mums in a more engaging
fashion.“
Kaarthik Subramani
Vice-President, Unilever
Unilever Dirt Is GoodInspiring a New Communication Campaign
Find out more at http://bit.ly/QMi7Zw
UNLEASHEDI N TELLI GENT N AÏ VETY
F AS T F R E S H E F F E C T I V E
www.eyeka.net
twitter.com/eYeka
facebook.com/eYekaGlobal
When do we start?
Nicolas BorgisVice-President+33 786 996 [email protected]@nborgis
eYekaParis – Sao Paulo – Mexico Singapore – Tokyo – Sydneywww.eyeka.net@eyeka