IAB Roadshow & eyereturn Marketing present:

Retail ROI in Digital Media

Presented by:

Andrew Robitaille, Director of Sales

October 2014

What Retailers are Measuring

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How can retailers stand out from the crowd?

What measurements should you look at?

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A Bird’s Eye View of the Digital Landscape

Demand Side

Platform

Data Management

Platform

Ad Serving Rich Media Technology

Mobile Ad Serving and Production

Creative Production

Ad Campaign Analytics

Clients, Sites, DSPs

eyereturn

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Behind the Curtains: What Retailers Don’t See…

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Behind the Curtains: What Retailers Don’t See…

• Bot traffic

• Undisclosed mobile CTR optimizations

• Running rich media in non-compliant ad holes

• … and so much more

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The Math

Example Auto Dealer Math:

1000 UVs = 100 calls = 10-15 leads = 1-2 cars sold

1 car sold = $1,500 GP over $1,000 Ad Spend = $500 net profit

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So What’s Your Math?

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Let’s Look at What CPGs Measure…

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Got Your Math?

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It just takes one powerful eyereturn Smart Tag to seamlessly tag the entire website, here’s how:

a) eyereturn marketing provides 1 Smart Tag for the site

b) Site places Smart Tag on all conversion pages.

c) Smart Tag contains logic to determine the page name and section of the site it is on.

Smart Tag Website Integration

<!-- Start eyeReturn Marketing tag -->

</script>

<script type="text/javascript" src="http://o2.eyereturn.com/?

site=2857&page=tablets"></script>

<!-- End eyeReturn Marketing tag -->

Dynamic Creative & Store Finder

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Hockey Skates $186.99

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Target consumers within a given latitude/longitude.

Where should we geo-fence?

• Store Locations

• Competitive targeting

• Events

Mobile Geo-fencing

Ad

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Video

Cost Per Completed View Completion Rate Viewability

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Social Integrations

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Data from campaign performance and website will determine your targeting strategy

Apply Learning from Data

Thank You

Andrew Robitaille, Director of Sales

arobitaille@eyereturn.com