Eyes on: iBeacons Facing Competition from CCTV - Gurshinder Liddar, Footfall Analytics

Leveraging customer data in bricks-and-mortar retail

Gurshinder Liddar, Director, Footfall Analytics | 29 October 2014

www.footfallanalytics.com

WWW.FOOTFALLANALYTICS.COM


5.9 million…

CCTV cameras in Britain

Source: The British Security Industry Association


How many people walk through the store?


What products do people pick up?


How does a certain demographic behave in store?


Are the products displayed correctly?



Source: Prism Skylabs






19% increase in sales

Increase in average transaction value






1 product @ £10

£3,650

1 product in 100 stores

£365,000WWW.FOOTFALLANALYTICS.COM

Gurshinder Singh Liddar

Director

[email protected]

+44 (0)7988 747 371


Date post:	29-Jun-2015
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Eyes on: iBeacons Facing Competition from CCTV - Gurshinder Liddar, Footfall Analytics

Presentations & Public Speaking