Internet 2020 – a future outlook eZ UnConference #2, May 27th 2013

@chriszahneissen

How has the Web evolved thus far? What will the future of the Web look like?

There are many predictions

well, lets first have a look back...

source: frog design

The Indexed Web contains at least

10.93 billion pages (Thursday, 18 April, 2013).

Source: http://www.worldwidewebsize.com/

The size of the World Wide Web

The digital natives arrive in the business world

Millennials are used to being “connected” 24/7 and don’t see demarcations between work and personal life the way older

generations do.

Source: forbes.com

Technology in 2020

• 6 Billion Mobile Phone Users

• 5 Billion Internet Users

• 50 Billion Intelligent Devices Connected to the Internet

• Internet and mobility will converge

• “at any time, at any place, for anybody and in any device”

• Digital Universe will be 44 times bigger than 10 years before

• 34% of the digital Universe will be cloud related or based

• Social relationships will be affected by the Internet at all levels

• Merging of digital and physical world will create new opportunities

Opportunities and challenges for you

How will the future web device will look alike?

You all know about Google Glasses Did you order it already?

source: Amzer

We can now walk inside the Browser If we walk the city together you see it differently than I do

But are you prepared to wear digital eye lenses soon? And which browser do you prefer for it?

source: BBC News

Or would you implant a tooth phone? Motorola plans the rollout for 2019

source: Motorola

Digital and analogue world is further merging And we adapt as we go

Interaction Channels determine the future of the web Understanding the way we interact is essential

Any channel and any device

How does this affect us? • Mobile experience sets the

expectation for usability, performance and behavior

• The experience flows where you are and what you are doing in context

• A multiplatform is eneviatable and we need constantly to develop new UI skills

A multichannel strategy is a key requirement of the future web

The Future Web runs on User Experience Platforms The future Web will become pervasive

The winning recipe to engage Use all you creativity to apply business insights with the technology capabilities

source: hansacequity.com

Next Monday: - Establish a clear roadmap on what to do in order to make the users of your digital

channels more powerful - Analyze threats and opportunities of your current technical and organizational set-

up. Next 90 days - Review your Personas and map an empowerment plan for the most important

ones - establish a plan to deliver the most required services Next 12 month - Integrate context and location into your services - Start learning (and continue measuring ) and improve continuously Until 2020 - Maintain an open development platform and be in line of sight with customer

technologies - Learn to fail and clarify what you won’t be covering

Your Action Plan 2020 is near – now its the time to establish digital experience

The future starts here!