Business Plan - EZWheels

Team SASSI

Executive Summary

• The Company: EZ Wheels: an Indian startup which provides mobile directory services for wheelchair users.

• The Target Market: Wheelchair users with android phones• The Opportunity: To provide a listing of wheelchair

accessible businesses on a mobile phone• The Competition: None today in India• The Partners: Wheelchair manufacturers, Ability NGO’s &

Consulting firms• The Goal: Achieve 50% market share in top 4 metros

within 3 years.

TEAM SASSI

Aisha Jamal, 6th Grade

Sumaiyya Anas, 6th Grade

Samreen Saleemmuddin, 5th Grade

Inaya Mansoor, 5th Grade

EZ Wheels

• What is EZ Wheels?– India’s 1st online directory of wheelchair accessible

places

• Value Proposition– To provide wheelchair users a list of wheelchair

accessible places – banks, restaurants, pharmacies, grocery stores, etc. on their android phone!

Customer needs & Solution• Information regarding local accessible places is not

easily available in developing countries such as India. • It is also difficult to find local accessible places even

on the internet.• The most popular information device that they may

have is the mobile and they carry it with them every where

• Android is one of the popular platforms among the smart phones

• Mobiles are generally used directly by the wheelchair bound person or by their care givers.

• Thus they can use EZ Wheels app on their android phones to obtain a list of wheelchair accessible places.

FEATURES – VER. 1A search option which allows users to enter a location and the app displays all the wheelchair accessible places in that location. Users can also enter a business type and receive a list of accessible businesses of that type in a city

– Restaurants & Cafes– Medical stores– Grocery Stores– Schools– Hospitals– Theatres– Bookshops– Jewelry stores– Libraries

FEATURES – VER. 2– Business Type: Allow user to also select nature of

business ie. bank, school, restaurant etc. along with selecting location

– Monthly updates: Monthly updates to database of accessible places

– Add a Business: Users can add a business which has wheelchair accessible premises and also rate the accessibility

– Local language support: Users can search & find or add a business using their local language

– Google Map support: Directions to business

SEARCH SCREEN LOGIC• User enters a location

and presses the search button. The user is taken to the display screen

• User enters a business type and presses the search button. The user is taken to the display screen

RESULT DISPLAY• The app searches for the

wheelchair accessible businesses in the specified location and displays them.

• Or the app displays all the wheelchair accessible business types (pharmacy, bank etc) across all locations in a city.

MARKET SIZE• India has the second largest number of mobile

phone users in the world.– More than 850 million subscribers– 40 million have smart phones– Android has 62% market share among smart phones

• From about 9 million locomotor disabled people,– 7 million have phones. – Of this about 330,00 have smart phones– 220,000 have android phones.

COMPETITION

• We have no competition so far. However some large online yellow pages might copy us and put the app on their website.

• Though there are other apps which are a bit like EZ-Wheels, there are none in India.

• An online yellow pages company like askLaila or Sulekha might create such an app in the future.

STRATEGY & IMPLEMENTATION

• Strategic Partnerships

•Database building• Phased Roll Out• Customer Acquisition

STRATEGIC PARTNERS–Callidai

• India’s largest wheelchair manufacturers. We would like them to inform their customers about our app.

–Accessability • an architecture firm which specializes in accessibility

assessments & recommendations. • We would like them to promote our app on their website

–Ability Foundation • NGO which does advocacy for physically challenged people.

We would like to inform their members about our app.

–Family of Disabled • NGO for advocacy for physically challenged people

DATABASE BUILDING

• Hire a market research firm to build a database of accessible places in each city.

• Ver 2: Will allow users to directly Add-a-Business

PHASED ROLL OUT

• We will soft launch the app in Chennai in 2013-14 with population of 5 million and target population of 2000 people

• Next we will target Mumbai with a population 18 million people and target population of 4000

• In 2015-16 we will roll out in New Delhi & Bangalore to target a total of 6500 customers

CUSTOMER ACQUISITION• Advertising: – Through Callidai & other wheelchair

manufacturers– Through NGO’s working with wheelchair/

physically challenged people– Through online groups for wheelchair users– Websites for physically challenged people

DISTRIBUTION CHANNEL• EZ-Wheel website• Accessability Portal• Google Play Store

ezwheel.com

REVENUE MODEL• Customers purchasing the app– Monthly Subscription model– Through PayPal/ Debit/ Credit card

• Premium listings for businesses• Through advertising– NGO’s – Wheelchair manufacturers– Products targeted at Wheelchair users

FINANCIAL ANALYSIS 2013-14 2014-15 2015-16 (Year 0) Year 1 Year 2 1 city 2 cities 4 citiesRevenue Total locomotor impaired Android users 220,000 270,000 300,000

City population of locomotor impaired with Android 1,000 5,418 12,964

Our customers 500 2,709 6,482Monthly subscription 100 100 100Annual subscription revenue 50,000 270,909 648,182Annual advertising revenue 10,000 25,000 50,000Annual premium listing revenue 25,000 50,000 75,000TOTAL REVENUE 85,000 345,909 773,182      Expenses Computer purchase 80,000 80,000 120,000Advertising 100,000 110,000 220,000Payroll 0 0 Hosting 2,000 2,000 4,000Rent 120,000 132,000 145,200Total Expenses 302,000 324,000 489,200

Profit/Loss -217,000 21,909 283,982

SUMMARY OF FINANCIALS

• Year 1: Soft launch: Loss of Rs 200,000 • Year 2: Launch in 2 cities: Profit of Rs 20,000• Year 3: Launch in 2 more cities: Profit of Rs.

280,000

If we won the $10,000!

• Our urgent need is to build our database of wheelchair accessible places.

• We plan to spend $5000 to hire a market research firm to build our database in Chennai.

• We plan to spend $2000 in advertising in Year 0• We will need the balance $3000 to meet our

operating losses in Year 1 and for launch expenses in Mumbai in 2014-15.

References

• http://www.nielsen.com/us/en/newswire/2013/smartphones-keep-users-in-india-plugged-in.html