FACEBOOK 101 for Real Estate

Facebook was the most visited Web site in the U.S. during the week ending March 13, surpassing Google for an entire

week for the first time, online metrics firm Hitwise said.

Facebook is not Free.

It costs time.

Plan for 15 - 30 minutes a day.

•More than 400 Million active users

•The average user has 130 friends on the site

•The average user spends more than 55 minutes a day on Facebook

•More than 120 million users log on at least once a day

•More than 35 million users update their status at least once each day

•More than 20 million users become fans of Pages each day

•More than 3 billion photos are uploaded each month

•More than 100 million users access Facebook through their mobile device

About Facebook:

You are not alone.

Privacy Issues?

Privacy Settings – Profile information

Privacy Settings - Search

Google Never Forgets.

Remember.

Who should I be?

Facebook Profile???

Facebook Group???

Facebook Fan Page???Facebook Business Page???

A Facebook Profile should be used to represent an individual.

Status

Tabs

The Wall

Your Blurb

Connections are called Friends

Photo

Facebook News Feed

Top News VS Most Recent

Facebook GroupA group is used by clubs and organizations to engage their members.

Connections are called Members

*A Group wall doesn’t allow for photo, video, or link attachments. Posts do not show up in a member’s news feed.

Facebook Fan (Business) Page

Connections are called Fans

Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09)

Section 4, Point 2

“You will not use your personal profile for your own commercial gain.“

1. The pages are public, which makes them visible to search engines.

2. New content that you create on a page will

show up in the newsfeed of fans.

Why are Facebook Pages Best for Business?

Tabs on a facebook page can be customized.

Why are Facebook Pages Best for Business?

Pages allow you to create a landing page

Why are Facebook Pages Best for Business?

Facebook allows you to place targeted ads that link to specific tabs.

Why are Facebook Pages Best for Business?

Facebook provides a page analysis tool called Insights

Why are Facebook Pages Best for Business?

Before you create a page

1. Get your personal profile in order.

2. Find friends in your area.

3. Become a fan of local pages and participate.

4. Take lots of local photos

How to Create a Page!It’s pretty darn easy. Really.

1. Click on the Ads and Pages Icon. (Left Column)

2. Click on Create a Page.

3. Select a Business Category.

4. Choose a Name. Think carefully about this.

4. Fill in available basic and detailed fields, add photo or logo and a blurb about your business. (Different business will have different fields.)

5. Customize your tabs. Or not.

Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video.

You can add additional tabs from applications or create custom tabs.

6. Choose your landing page

You can select which tab opens for new visitors.

7. Add good content*. Period.

*Use links, photos, videos, interesting updates

P.S. This is not good content.

8. Find other local pages and make them your favorites

9. When you have 25 fans, select a user name www.facebook.com/username

Ledyard CT on Facebook

Facebook strategy?

Facebook strategy?

My Facebook Strategy:

The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. ……..Seth Godin

www.Facebook.com/LedyardRealEstate

www.Facebook.com/LedyardCT

Hi Linda, My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive. I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time. Thanks again!Drew

Tips and TricksRemove annoying stuff.

Post audio to FaceBook from your Iphone.

Use photo tagging for more than people!

Find Friends

Find PeopleYou EmailPeople Search

Classmates SearchCo-Worker Search

Name Search

Suggestions

Create Lists

P.S. When you receive a friend request you can chose which list a friend belongs in.

Resources

Resourceswww.InsideFacebook.com(The Facebook Marketing Bible)

www.AllFacebook.com(Facebook Privacy Guide)

www.Mashable.com

Coming April 6th

Using Online Tools to Save Time and Money

Going paperless

Creating a custom email newsletter that actually gets read

You are your database

Showcasing your listings and community on line