An infographic summarising how Facebook may be used to assist in the buying and selling of products and services - otherwise known as 'f-commerce'
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Facebook Social Plugins Facebook Open Graph/API Facebook Check-in Deals Facebook Storefronts Facebook Ads Facebook Promotions Get new customers who pay up front on Facebook with FB Credits, PayPal or card Facebook Deals Reduce e-commerce friction by allowing customers to pay with Facebook Credits Facebook Credits Allow customers to buy and pay directly from your Facebook Page and newsfeed Facebook Stores ON FACEBOOK TRANSACTIONS OFF FACEBOOK TRANSACTIONS F-Commerce: Selling ON Facebook Facebook Assisted Commerce: Selling WITH Facebook F-Commerce: Selling on Facebook
Transcript
FacebookSocial Plugins
FacebookOpen Graph/API
FacebookCheck-in Deals
FacebookStorefronts
FacebookAds
FacebookPromotions
Get new customers who pay up front on Facebook with FB Credits, PayPal or card
Facebook DealsReduce e-commerce friction by allowing customers to pay with Facebook Credits
Facebook Credits
Allow customers to buy and pay directly from your Facebook Page and newsfeed
Facebook StoresO
N FA
CEBO
OK
TRAN
SACT
IONS
OFF FACEBO
OK TRANSACTIO
NS
F-Commerce: Selling ON FacebookFacebook Assisted Commerce: Selling WITH Facebook
F-Commerce: Selling on Facebook
2
Drive footfall and loyalty with mobile coupons for customers close by
Facebook Check-in Deals
Improve e-commerce site experience by adding Facebook social features
Facebook Social Plugins
Create apps and sites that integrate with (read and write to)Facebook
Facebook Graph API
Offer Facebook features to your site by adding your site pages to the Open Graph
Open Graph Protocol
Improve site/app experience by allowing customers to sign with their Facebook details
Facebook Authentication
Drive e-commerce traffic or footfall with standard or testimonial display ad units
Facebook Ads
Drive visits and loyalty with promotions, news and deals posted to your Facebook page
Facebook Marketing
Drive e-commerce traffic with product catalogue apps installed on your
Facebook Storefronts
3
Drive footfall and loyalty with mobile coupons for customers close by
Facebook Check-in Deals
Improve e-commerce site experience by adding Facebook social features
Facebook Social Plugins
Create apps and sites that integrate with (read and write to)Facebook
Facebook Graph API
Offer Facebook features to your site by adding your site pages to the Open Graph
Open Graph Protocol
Improve site/app experience by allowing customers to sign with their Facebook details
Facebook Authentication
Drive e-commerce traffic or footfall with standard or testimonial display ad units
Facebook Ads
Drive visits and loyalty with promotions, news and deals posted to your Facebook page
Facebook Marketing
Drive e-commerce traffic with product catalogue apps installed on your
Facebook Storefronts
Drive e-commerce traffic with product catalogue apps installed on your Facebook page
Drive store footfall and loyalty with mobile coupons for customers close by
Open Graph ProtocolFacebook Check-in Deals Facebook AuthenticationFacebook StorefrontsImprove site/app experience by allowing customers to sign on with Facebook details
Create apps and sites that integrate with (read and write to) Facebook
Improve e-commerce site experience by adding Facebook social features
Facebook Social PluginsCreate shopping apps and sites that integrate with (read and write to)Facebook
Facebook Graph APIDrive e-commerce traffic or footfall with standard or testimonial display ad units
Facebook Ads Facebook MarketingDrive sales and loyalty with news and promotions posted to your Facebook page
Facebook CreditsReduce e-commerce friction by allowing customers to pay with Facebook Credits
Facebook StoresAllow customers to buy and pay directly from your Facebook Page and newsfeed
Get new customers who pay up front on Facebook with FB Credits, PayPal or card
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