FEASIBILITY STUDY

Industry and Market Feasibility

Product or ServiceFeasibility

FinancialFeasibility

Contents• Case Summary • Michael Porter’s 5-forces models • 5Cs of Credits:

2 Co, 2 Ca, and 1 Chair • Intro to Financial Statements • How to write great biz plan

(William A Sahlman)

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MSN Background

• Which industry: Real estate• Where: Eugene, Oregon, USA• Target customers:

– UoO students:largest, growth 7%/year, 18K

– Local professional: growth 4%/year, 12K – UoO staff and faculty: growth 5%, 6K

• Market: Oregon

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MSN Background

• Management team: – Shawn Menashe:

BA in Economics, MBA from UoO 7 years experience in Property management as VP i/c Operation

– Nathan Koach: Customer service background 6 years of experience Customer Service Director of Customer Service

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MSN Mission

• Products: – High quality, comfortable rental units – State-of-the-art, hassle-free living conditions – Safe, attractive, inviting – High Tech

• Primary objective:– To maintain the highest level of customer satisfaction

that is achievable

• Main goals:– Tenants safety– Happiness, and – Comfort

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MSN Mission

• Business model:

– Competitive market prices expanding number of units owned increase profits

• Key values:– Teamwork: cohesive, harmonious – Employee satisfaction

• Initial focus: – Buy existing apartment complex develop to

meet MSN standards – Location: university neighborhood

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MSN Shareholder Structure

40%

40%

20%

Shawn Menashe Nathan Koach Silent investors

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Assignment

1. SWOT analysis on

MSN

2. Key Success factors

3. Balance Scorecard

4. Is it a viable project?

Michael Porter’s 5 Force Model

10Copyright ©2009 Pearson

Education, Inc. Publishing as Prentice Hall

The Model

11Copyright ©2009 Pearson

Education, Inc. Publishing as Prentice Hall

NINE QUESTIONS

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