24.25.26.27 | MAY 2012 | 10AM – 10PM

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F1 FANZONE™ AN INTRODUCTION In conjunction with Formula One Administration™, F1 Fanzone™ has created the ultimate live, outdoor event for motor sport fans and enthusiasts. It is designed to attract both dedicated and new fans alike in a festival atmosphere that engages visitors of all ages to celebrate the unique form of sport and entertainment that is Formula One™. F1 Fanzone™ offers a wide variety of interactive, experiential and visual activities, providing something for everyone in an exciting environment.

In 2009, the first F1 Fanzone™ made a spectacular debut in Abu Dhabi, attracting 286,000 visitors over 16 days with a peak one-day visitor audience of 80,000. In 2010, the visitor audience increased by more than 40% with 404,000 visitors to F1 Fanzone™ over 18 days. F1 Fanzone™ is a new and unique opportunity to get up close and personal with a wide target audience and generate awareness for your brand through direct advertising, marketing and special event techniques, while being associated with one of the world’s most popular and widely followed sports: Formula One™.

F1 FANZONE™ FROM THE STREETS OF MONACO TO THE PLACE D’ARMES MISSION To create an environment for brands to connect with fans in more original, engaging and dynamic ways and to promote the sport, educate and make Formula One™ accessible to all. To offer an F1™ experience to a broad public and celebrate the F1™ lifestyle through activities and entertainment. POSITIONING Quality viewing experience: Second only to being at the race itself. Quality entertainment: Live acts on stage and on screen. Quality interaction: For guests and F1 Fanzone™ partners. HOW IT WORKS Located in the Places D’ Armes Market. Free entrance to the public: Guaranteed audience.

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MONACO’S BEST THE CONCEPT

Enjoy the atmosphere of the 2012

Formula One™ Grand Prix de Monte

Carlo.

F1 Fanzone™ has created a great

platform for sponsors to activate

their products and interact face to

face with clients. No one captures

the full experience of F1 better than

F1 Fanzone™, they are committed to

creating an opportunity for the

public, sponsors and VIPs to enjoy

an urban outdoor festival

accompanied by an assortment of

activities and events that celebrate

the Grand Prix weekend.

F1 FANZONE™ THE LOCATION

PLACES D’ARMES

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Located in la Condamine, the second

oldest district in Monaco after

Monaco-Ville. It is known for its

unique wide harbor and rows of

stunning moored yachts.

Found at the foot of the Rocher

behind the port is a large square with

its uniquely beautiful red tiles. This

square plays host to the twin markets

of La Place d’Armes and the

Condamine.

Adding much character to the race

itself, part of the Formula 1 racetrack

actually snakes through the ward and

part of the harbor, highlighting this

district brilliantly.

F1 FANZONE™ THE CONTENT

Formula 1™ Grand Prix The F1 Fanzone™ will bring the entire Formula One™

weekend of activities to Monaco’s Place D’Armes Square.

Live Entertainment

F1 Fanzone™ will provide activity competitions, such as

F1 Simulators, Pit Stop Challenge, Podium Photo Finish,

Mega Drive as well as Batak Pro. Fans will also have the

opportunity to win fabulous prizes, enjoy live concerts

and BMX extreme sport competitions.

F1 Drivers Autograph Sessions

Engaging with the drivers is a rare opportunity for fans.

Throughout the Formula One™ weekend, current and

former drivers will appear at the F1 Fanzone™ for

autograph sessions with the fans.

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F1 FANZONE™ THE ACTIVITIES Pit Stop Challenge

This challenge allows fans to experience life in the

pit lane, as teams compete to quickly and

efficiently change the tires of a Formula One™ car in

a ‘real life’ setting - against the clock, or against

other participating teams.

Podium Photo Finish

The perfect photo-op awaits fans as they climb to

the top step of the podium with a trophy. This

popular activity really comes to life with each

participant proudly wearing a racing suit with your

company logo.

F1 Show Car Photo Opp

Unlike other F1 show cars, we offer people the

chance to actually sit in the car and have their

photo taken. Last year this was one of the most

popular activities at the FanZone, giving people of

all ages a chance to take away an amazing photo.

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F1 FANZONE™ THE ACTIVITIES F1™ Simulators

Eight linked F1™ simulators - branded with your logo will

allow guests to feel what its like to be a true F1™ driver.

Advanced graphics allow fans to experience the virtual thrill

of racing around the circuit.

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Mega Drive

The Racing bug is an exciting 6 player game that allows

guests to race against one another in a 5 minute challenged.

The guests drive and watch their car race around a

miniature track to see how many laps they can complete

within the 5 minute time frame.

Batak Pro

The Batak Pro Challenge is superb fun. Players test their

reactions on the reflex game that F1 Drivers use to train.

Visually attractive the Batak Pro Challenge is a perfect

addition for all entertainment. It is one of the most popular

exhibition attractions and is a real attention grabber.

Crowds will gather around to watch as players take

the Batak challenge.

MEDIA PACKAGES

The Benefits F1 FANZONE™ Partners

As a Partner, your brand can be aligned with a

globally recognized luxury entertainment brand. F1

FanZone™ provides an ideal platform in order to

position ones company in a highly visible manner

and generate tremendous awareness through special

events, online, television and radio advertising

activities.

Your Audience – The Fans

With free entry and all day entertainment activities

for all ages, F1 FanZone™ is designed to attract the

widest possible spectrum of visitors:

-Motor sport and racing enthusiasts.

-Casual fans, who enjoy being part of the F1™

atmosphere and special events.

-Business professionals, who utilize F1™ events as

incentives and networking opportunities.

-Tourists who experience local flavor.

-Families who seek enjoyable weekend activities.

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F1 FANZONE™ GIANT LED SCREEN

SCREEN CONTENT

OFFICIAL FORMULA 1™ ARCHIVED FOOTAGE

FORMULA 1™ EDUCATIONAL VIDEOS

INTERVIEWS WITH THE FORMULA 1™ DRIVERS

FORMULA 1™ WORLD CHAMPIONSHIP MONACO

CAMPAIGN ELEMENT

6 X 10 SECONDS SPOT PER HOUR

FOR 4 DAYS (288 SPOTS)

SCREEN SIZE

32 SQ/M STATE OF THE ART LED SCREEN

STRATEGICALLY PLACED IN THE EVENT.

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CONTACTS

ZINC MEDIA

4970 QUEEN MARY SUITE 44

MONTREAL, QUEBEC

CANADA H3W 1X2

+1.514.444.9444

info@zinc-led.com

www.zinc-led.com

AGENT

HESTIA INT.

MR NICK ELIADES

+1.416.869.0770 X13

neliades@hestiainternational.com