Objective

To connect by integrating credibility with versatility on an absolute media platform.

“6 inches wide, Grey and wet, Mysterious”

BR Group exclusive presentation

Marc

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Aaj News

BR group

AAJ NEWS 2011Content Strategy

“The shortest distance between truth and a human being is a story.”

We at BR Group, thrive in connecting brands to their audience(s) by telling brand story in a singular and most compelling way.

AAJ NEWS

Programming Focus2011 Edition

People who value their ambitions & approach their daily lives with major considerations of attaining absolute value for themselves

•M/F [SEC; ABC] aged: 18/20 – 40/45

[Psychographics]

(a) Forward looking , well aware of the developing events

(b) Disengagement from 25 – 29 age bracket (beginning a new life order)

(c) A ‘comparatively’ recent induction in the 30 (plus) carrier oriented circle

(d) Pursuing carrier with newer ambitions and domestic responsibilities

(e) Starting a family (married, probably with an expected baby or has one already)

(f) Gearing to take bigger decisions

Core audience;

M/F [SEC; A+,A,B]aged:

30+/- [18/20] [40/50]

We focus our communication in just one direction

AAJ News 2010 - 11This odyssey is now going to take off on a focused directive.

Content driven for the people and by the people.

We’ll be majorly focusing on

human interest stories and engaging infotainment - entertainment.

AAJ News is the logical progression of the group's mission to dispense

unadulterated information through easily accessible mediums. Extensive

planning, spanning over 6 years.. over 850 employees.

Fully equipped bureaus in Karachi , Lahore and Islamabad. Broadcasting directly to the Asia-Sat satellite with a footprint of over 60

countries. Caters to all tastes of News, Current Affairs and Infotainment.

Round the clock news coverage from around the world in collaboration with our partner news sources in more than 100 countries. One of the best and most well equipped

production facilities in the country to create ground breaking programs starring the best

known faces in television.

Key Drivers for Content

Audience

Objective news reportingInnovative content streak

Changing the dynamics of

broadcast in Pakistan

Content formulation

An absolute Unprejudiced &

Objective News Reporting TV venture

On screen content split of

45% [News] and

55% [current affair / crime shows / Infotainment /

Entertainment] programming

“When your work speaks for itself, don't interrupt.”

InvestigativeThought provoking

Insightful

Forward

Human truth

Engaging

Entertainment NewsMore than just a news segment now

Satires

Innovative content streakNew Current affair slots

More insightful current affair programming with new anchors

More investigative JournalismRedefining primetime

News showsRedefining bulletins

Engaging & informative fast paced

channel packaging

Content 2011 & big ticket Interactive contentCitizen Journalism, [Collaboration Opp.]Call ins and SMS during live shows

Channel InitiativesDaring initiative on the international front Special disaster management & crisis counter campaigns Educational CSR drive Child Protection Bill Public Service Messages Emergency – caution campaignsCalendar campaigns and content flavoring News extensions and brand integration Factoids

Channel Educational – viewer enlightenment drills

Reality shows packaged with current affair content

Content & Placement Strategy

Strategy & Insight

Logic mixed w/ Magic

Content Packaging on AAJ NewsMorning Show

Entertainment reporting Current Affair

Satires News Shows

Crime Watch (re-enacted & sting operations)

Political SatireRoad shows

Interviews Social Issues

Documentaries

FPC Breakdown

Entertainment 25%Infotainment 45%Current Affair 30%

Content

“The Big Idea”The discriminating factor

Insight: people usually watch TV to escape reality. They draw connections with their own person sketches

with those of their Robin-hoods (the screen heroes).

Content that works: People’s connect with the News programming, today

“A platform for people to vent”

Investigative Journalism & Political debates

Political Satire & E shows

Programming Mix

Aaj Subh Morning show with Sawera Nadeem

0900 - 1100

Midday news show 1400

Aaj Market 1630

Regional reports 1600

Infotainment shows1830 & 1930

Target 30 Tareekh [human interest stories, budgets]

Awaz[People’s show]

Black Box [Documentaries]

Khuda Ke Baad Voices of the Rural]

Meri Jido Jehed [Interviews with leaders]

Aaj Zara Hutt Ke [E News]

Benaqaab[Truth revealed]

4 Man show Begam Nawazish [Content to come]

3 idiots [Content to come]

Islamabad Tonight

Aaj Ki Khabar

Bolta Pakistan

The Final Round [Content to come]

Wehem Qaidi #.

Kahani Ke Peechay

Buildup: Awareness

The Quest: But, no Solution

The Bait: Govt. & failure

& The Antagonizes:

Opposition

?“Disappointment”

The Standard CA Formula

“Credible news & the Incredible stories”

Current Affair’s delivers unprejudiced and people content. Political situations that touch the daily lives of our people

Insight: people usually watch TV to escape reality. They draw connections with their own person sketches

with those of their Robin-hoods (the screen heroes).

Build brand credibility

CSR

pop Ups Clock GFX

SmsContest

PRINT ADs

website pictorial messages

news flavoring

SUPER TICKERS

Financial show

Content flavoring,

endorsements

News coverage of eventsLaunch coverage

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

19:00 Aaj Ki Baat News

19:30 30 Tareekh Target Awaz KKB MJJ AZHK Benaqab

20:00 Islamabad Tonight Tonight w/ BNA

Tonight w/ BNA 4Man Show

21:00 Aaj 9 Baje

22:00 Aaj Ki Khabar3 Idiots Wehem

Qaidi No.

23:00 Bolta PakistanFinal

RoundSawal Hai

Pakistan Ka KKP / or Debate

3 Idiots ®

Coming Up FPC

“Target everyone, go everywhere, do everything”Dwight D. Eisenhower, Supreme Allied Commander of WW2