FA102a

Research and Speculative

Product/Service Development

Colonization of Alien Worlds Justin Archinaco

Assignment One, Research

Colonization of Alien Worlds Justin Archinaco

“Here’s how we could build a colony on an

alien world”

http://www.kurzweilai.net/heres-how-we-could-build-a-colony-on-an-alien-world

Assignment One, Research

Colonization of Alien Worlds Justin Archinaco

http://www.kurzweilai.net/heres-how-we-could-build-a-colony-on-an-alien-world

- If the human race is to survive we will

have to colonise other planets

Assignment One, Research

Colonization of Alien Worlds Justin Archinaco

3D printers will turn materials from the local

alien soil in to physical structures

http://www.dailymail.co.uk/sciencetech/article-3383610/Will-astronauts-living-Moon-2030-European-Space-Agency-leading-plans-3D-print-Lunar-Village.html

Assignment One, Research

Colonization of Alien Worlds Justin Archinaco

To live on mars solar cell technology

will have to be greatly improved

http://www.kurzweilai.net/heres-how-we-could-build-a-colony-on-an-alien-world

Assignment One, Future Product or Service

Colonization of Alien Worlds Justin Archinaco

Colonization of other world

-Its our destiny

- Is it in reach

- Next best vacation?

Sources For Brand Character Words

Persona:

“Adventure Of a Lifetime” by Coldplay

Colonization of Alien Worlds Justin Archinaco

Sources For Brand Character Words

Purpose:

“Go the distance” by Michael Bolton

Colonization of Alien Worlds Justin Archinaco

Sources For Brand Character Words

Language:

“Part of your world” by Jodi Benson

Colonization of Alien Worlds Justin Archinaco

Sources For Brand Character Words

Tone:

“Believer” by American Authors

Colonization of Alien Worlds Justin Archinaco

Naming Procces

Name:

HuVive

Colonization of Alien Worlds Justin Archinaco

Naming Procces

• Words for naming:

Human

Survive

Martian

Interstellar

Colonization of Alien Worlds Justin Archinaco

Naming Procces

• Name possibilities:

HuVive

(Created by combining Human & Survive)

Colonization of Alien Worlds Justin Archinaco

Naming Procces

• Name possibilities:

Intellar

( Created by removing the “erte” )

Colonization of Alien Worlds Justin Archinaco

Final Product/ Service Name

Colonization of Alien Worlds Justin Archinaco

HuVive

Brand Character Diagram Sketches

Colonization of Alien Worlds Justin Archinaco

Persona Purpose

Language Tone

We are legends,

every day

I can go the

Distance

I Want More

Doesn't matter

what's out there

HuVive

Colonization of Alien Worlds Justin Archinaco

Brand Character Diagram