aggregationDisrupting the media

Fabrice Epelboin - fabrice@epelboin.org - -

information value chain

analysisin the media,

from pre(www)historyuntil today

information value chain

analysis

feedback distribution monetization

monitoring validating producing aggregation

monitoring2.0‘dot com’pre www

validating2.0‘dot com’pre www

producing content

2.0‘dot com’pre www

aggregation2.0‘dot com’pre www

monetization2.0‘dot com’pre www

distribution2.0‘dot com’pre www

feedback2.0‘dot com’pre www

the end ofportal

Netvibes marked the end of a period...and the beginning of an era :the atomization of information

portalaggregationpremix is not legit anymoreeverybody’s doing his mix

media are just content feed provider

portalaggregation

feedthe feed concept is overthrowing the information source

validation is done by the communityreal-time instead of ‘rendez-vous’

portallaggregation

feedmonitoring

traditional media are surpassed by information’s speedcrowdsourcing is faster

monitoring and getting informed are more and more synonymous

aggregationfeed

monitoringfor all ?

geeky toolsvery efficient for tech-information

too low signal/noise rationfiltering could save the day

is aggregationgetting everyone intobusiness intelligence ?

Buzz & monitoring : push & pulltwo sides of the same coin

In this room, who monitors topics instead of just getting informed ?

info-geeks are ahead of the

crowd

will aggregationtransformthe web ?

Digg, Facebook, Twitter, Friendfeed, Brightkite...Most innovative uses of today’s web...

are related to aggregation

will aggregationtransform

information ?Communities, social networks, identity, tags, geo-localization...

aggregation possibilities are infinite

aggregation‘augment’ information

Twitteraggregation as information sound board

Friendfeedaggregation as conversation structure

agment as in agmented reality

aggregationis disrupting media

disruption \Dis*rup”tion\, n. : 1. To throw into confusion or disorder

II. To interrupt or impede the progress, movement or procedure ofIII. To break or burst; rupture

aggregationis the new media

Thefilter, Last.fm, moodstreamaggregation is becoming a media

Thank you 4 listening

Fabrice Epelboin - fabrice@epelboin.org - -