Funambol

Mobile Open Source

Fabrizio Capobianco, CEO

What is Open Source?

The Source is Open

It is licensed with a copyleft clause

It is a community effort

It is NOT free

Why Open Source is hot?

People are sick and tired of high license and support prices, poor support, and heavy sales pressure sales tactics Open Source is high quality, highly tested, well supported software. It is just better softwareOpen Source is easy to try. You do not have to get purchasing involved. It minimizes barriers to adoptionOpen Source provides freedom from “vendor lock-in”. It is the safest option

OSS business models

Generally associated with the different licenses:

GPL/LGPL business model: pure service model, where revenue comes from professional servicesBSD/Apache business model: revenue originates both from license fees on software reselling and professional servicesDual licensing business model: revenue relies mainly on license fees

OSS dual licensingNo cost for open source or personal projects

Widespread use and testing of the softwareFast growth of a large installed user baseHigh quality, stable and reliable products

A commercial license, which releases companies from requirements to publish their source code

Freely copy, modify and redistribute, protecting your IPFull guarantee on the product future thanks to source code visibility and access to a wide community of developersFreedom from vendor lock-inRapid and complete support

To create a successful business around an open source project you need:

A huge marketA commodity marketA large communityA price cushionA reference implementation of an open standard (optional but useful)

Not every project is a business

Funambol

An open source project and a business

RIM is a 25B company on 4% of the marketThe consumer market is going to be driven by standards: the next SMSIn the mass market, device compatibility is the killer factorThe mass market requires a low cost approach

RIM, MSFT30M

Devices SyncML enabled Smartphones

1B

800M

BlackBerry-like Capabilitiesfor the Mass Market

Mobile email for the masses

1. Source Quicirca - ordered by Intellisync "Reaching the wireless data tipping point“)

Corporate60% of companies are planning to implement mobile mail this year1

Nokia and Microsoft move into the market: mobile mail is becoming a standard requirement

Consumers96% of consumers are NOT willing to buy an expensive phone just to get mobile email71% of respondents to Ipsos’ survey ranked "low cost" as a very important feature of the mobile email service itself they would buy it if it was priced rightTelco needs to tap into this market either to increase Data ARPU or as a defensive measure – reduce churnBrand differentiation is also an issue, especially for MVNOs

Market Demand

J2ME-onlysolutions

MobileOpen

Source

RIM

Microsoft

Seven, Visto,Nokia IntelliSync

Motorola Good

Lock-in/Proprietary

BreadthOf

DeviceReach

Open/Standards

The next SMS

Appeared on The Economist, Feb 06

Largest Community in Mobile

FunambolDownloads

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Global Device Testing

Effective Low Cost Marketing

Funambol is disruptiveOnly possible solution for the mass market

Broadest device compatibility available

Provides strategic freedom and control for carriersWhite label solution for carrier brandingOpen Source = Carrier Control

Freedom from lock-in… hardware or softwareFuture proof = control your destiny

Lowers TCOOpen source economics = only affordable price for the masses

Speeds time to deploymentHighest quality and quicker innovation cycles = ability to keep up with the mobile market

Funambol

Mobile Open Source

Fabrizio Capobianco, CEO