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Fabulous Plus

Date post:04-Mar-2016
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Mens' evening bags
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  • Everyone could be a little more fabulous

  • Social Change through Mens Evening Bags

    Kenji Huang

  • This Story Starts with

    ConflictPassionsPROTEST...

  • On November 2008

    A step back for the Civil Right Movement in California

    Proposition 8Passed...

  • Source: http://www.fivethirtyeight.com/

  • What can one person do?

    What can I do?

  • Designer SolutionPeople

    Designer SolutionPeople

    Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne

    Reconstructionist

    Structuralist

  • What can one person do?

    Challenge to Status Quo

    The difference between the styling of men and women bags are still

    apparent. Womens bags are vibrant, colorful, and varied with textures

    and silhouettes. On the other hand, bags for men are dull and

    lackluster. They have the same shapes, muted colors, little details and

    textures. This is a reflection of the status quo in which men are not

    permitted to express themselves and their identity with fashion,

    especially in the limited selection of bags.

  • VS.

    Disparity in How Men and Women Express Themselves

    Example of Selection of Womens Bags

    Source: NeimanMarcus.com

    Example of Selection of Mens Bags

  • What can one person do?

    Make a Case

    Bird of Paradise

    Guppy Fish

    In many species of animals, the male are more vibrantly decorated in

    terms of pattern, texture, and colors. Nature shows us that males and

    masculine ideals are social constructs. If males in nature are so vibrant

    and colorful, why cant we?

  • Male Animal Species

  • Presenting...

    Defining the Fabulous+ brand through masculine and feminine deconstruction, encouraging social change and form language. And designing three bags for the brand.

    Creating a desirable object through analysis of trend, form, materials, and function.

  • Everyone could be a little more fabulous

  • Bulky &

    Too Less to

    Bring Entire Bag

    The Opportunity

    ?

  • With the increase in things men carry with them at all times, pockets

    have become too small a storage, yet other bags are too large. There

    is a lack of products that address the needs of men at night during

    leisurely activities.

    DAYNIGHT

    Security

    Attention

    Impress

    Structured

    Portable

    Sophisticated

    Light-weight

    Comfortable

    Storage

    Status

    Compartmental

    Professional

    Functional

    Need

    Want

    Source: Bureau of Labor Statistics

    Success Criteria

  • The Brand

    This mind map identifies some of the qualities in creating the brand.

    explorer

    innovativefunctional

    quality

    dream

    glamorous

    fame & fortune

    preciousconnection

    unique

    status symbol

    satisfaction

    attention

    fantasy

    celebrity

    voguebrand

    Self Importance

    Statement

    Royality

    Escape

    FutureBeing Ahead

    New

    Rock Star

    High Fashion

    Adventure Travel

    Promise

    Smart

    Show O

    Features

    WorthEnjoyment

    Believing

    Trying

    Dening

    Paris

    Hollywood lifestyle

    Carefree

    Happily Ever After

    Self Worth

    Meaning

    Reward

    Fulllment

    Special Society

    Need

    Personal

    Success

    Achievement

    Goal

    Journey

    Pride

    Stand out

    Unapologetic

    Care

    Rare

  • ++

    1. 3.2.

    6 Points of Form: Bold, Dazzling, Attention, Status, Fantasy, and Sophistication

    Challenging What isMasculine and Feminine

    Activism: Equality, Human Rights, Gay Rights

    =

  • The Inspiration

    Airy

    Layered

    Delicate Textured

    RockerSparkle

  • The Inspiration

    Gareth PughJohn Galliano

    Dark embellishment on the sleeves with reflective characteris-tics

    Unexpected and exaggerated details

    Materialswith sheen

    Androgynous characteristics

    challenge masculine/feminine

    line

    Hint of color

  • Male iconographic cues

  • Trendy elements: chains

  • Alternative modes of storage

  • Internal structures

  • Collar inspired

  • Fantasy to Reality

    Mens Evening Bags

  • The straps have a upward aring collar, a trendy element

    A popped up collar with an accent white stripe connects to the strap with an elegant contour

    Curvy detail add feminineaccent

    Hidden zipper

    A box pleat on the collar helps it stand up on the neck

    The inside of the bag contrasts the dark exterior similar to high-end blazers

    A reveal of an accent color echoes inspiration of suit detail

    The outer sides of the bag is a subtle burgundy hue with a sheen that changes color in dierent light

    Chain detail adds sparkle and emulates style of chains on jeans

  • Everyone could be a little more fabulous

    Change one bag at a time

  • In case those werent fabulous enough for you: the couture version

  • Change one bag at a time

  • 00title201page 102page 203page 304page 405page 506page 607page 708page 809page 910page 1011page 1112page 1213page 1314page 1415page 1516page 1617page 1718page 1819page 1920
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Everyone could be a little more fabulous
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