Date post: | 13-May-2015 |
Category: |
Technology |
Upload: | 501-commons |
View: | 717 times |
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Facebook 101 a brown bag presentation
NPower Northwest
• Vision – A thriving community with high performing
nonprofits.
• Mission – To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology solutions.
Road Map and Introductions
1. Facebook Demographics 2. Top 5 Facebook Tactics 3. Facebook Insights: What’s up with all those numbers!
Facebook Demographics: Age
Source: Pew Research Center
Facebook Demographics: Gender
Source: Pew Research Center
Facebook Demographics: Frequency of Use
Source: Pew Research Center
Nonprofits & Facebook
98% of Nonprofits* are using Facebook
Results based on 3,522 respondents to NTEN’s 2012 Nonprofit Social Network Survey
Nonprofits & Facebook
Source: Nonprofitmarketingguide.com/2012trends
Top Five Facebook Tactics 1. Create a fully functional page
Profile Picture
About Section
Milestones
Cover Photo
Top Five Facebook Tactics
2. Ask questions / Elicit feedback
Top Five Facebook Tactics
3. Pictures speak louder than words
Top Five Facebook Tactics
4. Be Responsive • Customer
Service matters • People love
recognition
Top Five Facebook Tactics 5. Don't be afraid to re-share interesting content
Content Creator
Where Seattle Tilth Saw it
Stats on Seattle Tilth’s specific post
Questions?
Facebook Insights: Overview
People who have clicked the like button on your page
Total number of all the friends that all your fans have
Number of people who have interacted with your page during the previous 7 days
Number of people who saw seen ANY content associated with your Page over the previous 7 days
Facebook Insights: Page Posts
Number of people who talked about your post divided by the number of people who saw it
Number of people who clicked on some part of your post
Thank You
Abby Nafziger AmeriCorps VISTA
[email protected] | @abbynaf
NPower Northwest Website: www.npowernw.org
Facebook: www.facebook.com/npowernw Twitter: @npowernw