SCENTSY SOCIAL MOVEMENT FACEBOOK
Facebook 101Business Page Basics, Best Practices & Social Media Etiquette
SCENTSY SOCIAL MOVEMENT FACEBOOK
Why Facebook?
SCENTSY SOCIAL MOVEMENT FACEBOOK
SCENTSY SOCIAL MOVEMENT FACEBOOK
Business Pages
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Facebook20.2%
Other79.8%
Fun FactIn 2016, Facebook makes up 20.2% of all traffic to all consultant personal websites.
SCENTSY SOCIAL MOVEMENT FACEBOOK
Setting Up Your Page
1. Visit facebook.com
or download the
Facebook Pages app
and select “Local
Business or Place.”
SCENTSY SOCIAL MOVEMENT FACEBOOK
2. Fill out your
“About” section.• Personality
• Website URL
• FAQs
Setting Up Your Page
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Setting Up Your Page
3. Upload a profile
picture and cover
image.
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How to Post
1. Write your caption
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How to Post
2. Attach a photo or
video to your post
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How to Post
3. Click “publish.”
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Best PracticesDon’t post too often
Post during specific times of day
Keep captions short
Follow the rule of 30
Don’t put text over your images
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Social Media EtiquetteBe respectful
Ask for permission
Don’t fan the flame
Engage with the Scentsy brand pages
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Facebook 201Planning & Scheduling
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RESEARCH
PLANNING
CONTENT
SCHEDULING
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@Starbucks
SCENTSY SOCIAL MOVEMENT FACEBOOK
Personality30%
Purpose40%
Promotion30%
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Personality• These post are about YOU!
• Show your interests and style
• Home recipe pictures funny home video’s, pet picture
SCENTSY SOCIAL MOVEMENT FACEBOOK
Purpose Posts• These posts are about YOUR
FOLLOWERS!
• Entertain and help
• Blog articles, quick recipe videos, list of best bridesmaids gifts
SCENTSY SOCIAL MOVEMENT FACEBOOK
Promotion• These posts are about YOUR
SCENTSY BUSINESS!
• Sales focused but not pushy
• Join opportunities, products, limited-time offers
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Building a Plan1. Create a list
of posts for one month
2. Build a calendar with your posts
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Building a Plan3. Start developing your content
4. Schedule your content
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How to Schedule Posts
HIT THE ARROW
NEXT TO
“PUBLISH.”
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How to Schedule Posts
SET TIME AND
CLICK
“SCHEDULE.”
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Facebook 301Targeting & Insights
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FACEBOOK INSIGHTS ADVERTISING
TARGETING
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What isFacebook Insights?• A free analytics tool
• Shows post performance, follower data & best times to post
• Only available with Business Pages
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Facebook Insights
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Facebook InsightsOverview Tab
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Facebook InsightsPosts Tab
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Facebook InsightsPeople Tab
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Why Advertise or “Boost” Posts?• Non-paid content reaches around 2-4 percent of
your followers
• Allows you to target your posts to specific people
• Helps drive more traffic to your personal websites
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How to Boost Posts?
1. Go to a post
on your timeline
and click
“Boost Post.”
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2. Set your
audience, budget
and timeframe
How to Boost Posts?
SCENTSY SOCIAL MOVEMENT FACEBOOK
How to Boost Posts?
2. Set your
audience, budget
and timeframe
SCENTSY SOCIAL MOVEMENT FACEBOOK
How to Boost Posts?
3. Click
“Boost Post”
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20% Text Rule
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SCENTSY SOCIAL MOVEMENT FACEBOOK
How to Target Posts?
1. Click
targeting icon
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2. Select
interests, age,
location, gender
How to Target Posts?
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How to Target Posts?
3. Click “Save”
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Questions?Download the complete Facebook Training Packet on Workstation