iThink on Facebook

iThink is a powerful advocacy tool on Facebook that nonprofits can use to engage thousands of new supporters and activists.

With iThink nonprofits can declare their positions on specific causes to the Facebook community. iThink members then agree or disagree on those positions, share them with friends, and debate their merits in open forums.

Alex GaultMarketing Directoralex@minekey.com

Engaging Community on Facebook

A meeting place on Facebook for sharing opinions and conversation

iThink members vote, comment upon and send opinions to friends

Powerful measurement tool for campaign messaging

Deep user engagement

102,000 votes/day on opinions

7,600 comments/day on opinions

57,000 opinions/day shared with friends

Global, diverse demographic

Top 10 nationalities: US, Canada, UK, France, South Africa, India,

Australia, Finland, Turkey

Dominant age group: 25-40 (followed by 19-25)

Gender: 55% woman

Facebook | Platform for Virtual Activism

The boom in social media websites such as Facebook is making it easier for individuals to collaborate in groups and to spread their message outside their community.

-- London Times

A high-technology, focused blood drive is the latest indication that Facebook has become a place for people to link up for practically any reason, with civic-minded pursuits now playing a larger role.

-- New York Times

More than 4,000 of SaveDarfur's 800,000 Facebook members wrote personal emails to local representatives in a matter of hours after the group sent an appeal to its group list.

-- Business Week

Virtual activism is on the rise thanks to Facebook and other social networks.

-- Haaretz

With Facebook, it's very easy for people to organize races for cures and alert their 547 nearest and dearest to articles on under-covered international tragedies.

-- The New Republic

Many nonprofit organizations are counting on online social networks to expand their universe of donors. And a number of foundations are testing the potential by underwriting the launch of "social networking for social good" Web sites, and sponsoring online contests to encourage donations.

-- Slate

Online Advocacy Tool

Bolster your campaigns online with iThink

Reach and educate audiences

Spread your messages virally

Recruit online activists

Build community

Fundraise

Rich Engagement & Measurable Feedback

All opinions on iThink are updated in real-time with accurate data reflecting votes and the demographics of those who have voted or commented

Join the conversation with a comment

Send the opinion to a friend

How to Use IThink

1. Create a Facebook Page for your organization

2. Post opinions on iThink from your Page, and engage in conversation

with others as they comment

3. Invite your membership to participate in conversations about those

opinions (voting, commenting and sharing)

Post the invitation as a Note and Discussion Topic on your Page

If you host a Facebook Group, post the invitation as a News

Item and Discussion Topic

If your organization is supported by a Cause on Facebook, alert

the administrator to invite supporters to participate on iThink,

and to make announcements on the Media and Discussion

Boards

Conversation | Human Cloning

Conversation | Free Music

Conversation | Illegal Immigration

Conversation | Politics of Food

Conversation | Ban Pornography

Testimonials

Easily the most engaging and genuinely "interactive"

application on Facebook, iThink is one of the few that

encourages intelligent discourse and debate about a

wide variety of subjects while remaining surprisingly

fun. I've met more friends and intellectual companions

in a few weeks of using iThink than I had in all the time

I used Facebook without it.

-- Chris Storm

The app of my dreams! Finally, a place to have real

conversations with real people. So easy to chat about

anything at all. Not only a great social tool, but

fascinating. The breakdown of opinions by age and

gender are great, and it's so cool to see what's going

on in the minds of your friends and the world at large.

-- Polly Logan-Banks

The only application on Facebook with substance.

That says it all. Provoking, endearing, angering,

uplifting, ever changing, but always moving on and

ahead. A pool of diversity and secularity. Great

creation.

-- Soona Hoon

I love iThink; it challenges some of my weaker beliefs

and strengthens some of my stronger beliefs. I've met

so many wonderful people through iThink.

-- Katie Noël

By far the best app on Facebook. It's a way for me to

communicate with people all over the world and to

send and receive new information. I got an “A” on a

news quiz at school because of this app. I'm learning

new things from people and sharing my ideas with

them on serious issues or even just trivial things. If this

app catches on and is more widely used, it could be

revolutionary. It could vastly change the way people

around the world share their knowledge and

opinions about things, that's for sure!

-- Kaitlin Smith

This is a place where you can express your views and

learn of other people’s views on any topic. At the

same time you meet some great and smart friends.

Best application by long shot. Nothing comes close!!!

-- Miguel A Toro