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FACEBOOK ADS SCALING BLUEPRINT TEST 3 Ad Sets First Sale Chart Min 1 Winning Ad Set VALIDATE 6 Ad Sets Similar To Winning Ad Set (Flex, Additional Interest) Duplicate Winning Ad Sets. Double Budget. Same Campaign. New Campaign. Duplicate Winning Ad Sets. Double Budget. $5 $5 $10 $20 EXPAND New Campaign. Duplicate Best ROAS Ad Set. Medium Budget. $50 New Campaign. 3 Day Visitors Retargeting. Variable Budget $3 Per 100 New Campaign. Duplicate Best ROAS Ad Set. Manual Bid. 2-3x CPP $100 New Campaign. CBO. Pageview LLA's. 1%, 2%, 5% $100 PHASE 1 PHASE 2 GLOSSARY WINNING AD SET TUBER CBO LLA's An ad set with ROAS > TUBER within 3 days of launching. Close any ad sets with ROAS < TUBER after 3 days True Breakeven Return On Ad Spend. Calculated after considering ALL costs possible. Campaign Budget Optimization. Set budget at campaign level rather than ad set level. Created from custom audiences in past 180 days. Keeps auto updating if used in active ad set(s). OPTIMIZE Test the same video in existing ad sets with 3-4 thumbnail variations. Helps improve CPM. Monitor and respond to customer comments, messages, and emails. Increases trust. Improve description copy, images, scarcity elements, abandonment emails/SMS Try upsell bundles, in- cart upsell, autoresponder emails, and SMS upsells. PHASE 3 New Campaign. CBO. ATC LLA's. 1%, 2%, 5% . Auto bid. New Campaign. CBO. PUR LLA's. 1%, 2%, 5%. Auto bid. New Campaign. CBO. PUR LLA's. 3%, 4%, 10% . Auto bid. $300 New Campaign. Pur LLA. 1% Auto New Campaign. Pur LLA. 2% Auto New Campaign. Pur LLA. 3% Auto New Campaign. Pur LLA. 4% Auto New Campaign. Pur LLA. 5% Auto Duplicate winning Pur LLA campaigns. Manual bid. REPEAT SAME STEPS FOR TIER 1 COUNTRIES, EPACKET COUNTRIES, WINNING COUNTRIES Create new CBO campaign with 3 best performing LLAs. Auto bid. $100 $1000 Start retargeting customers with related products. Start retargeting 3-7 day visitors with related products. Start "social proof" campaign retargeting 3 day visitors. PHASE 4 New Campaign. CBO. Pixel Purchase LLAs. 1%, 2%, 3%, 4%, 5%. Auto
