Facebook Advertising

Twitter Introduction

Mary Thomas

Today

Facebook Advertising

Introduction Twitter

Content / Relationships

Broadcast Engagement

Content

Relationships

Social MediaSuccess

Blogs YouTube

Webinars NewsLetter

Whitepapers

Taking a Strategic Approach

Strategy

Review

Aims

Audience

ToolsContent

Resources

Measure

Facebook Advertising

Aim

Audience

Cost

Content

• 6 Images (1200 x 628)

• Headline

• Text

• Call to Action Button

• Placement (Desktop, Mobile, Right

Column)

Power Editor

• Device targeting

• Create Ad Sets

• Custom audiences

– Remarketing pixel

– Previously saved target audience

– Target by income range

– Target look alike audiences

– Target email list

Twitter

ReTweets

HootSuite

• Lists

• Engage

• Search for keywords

Faringdon Scheduled Workshops

• LinkedIn

– April 23rd, 9 – 12:30, £89 + VAT

• Social Media Strategy

– May 15th, 9 – 1:00, £99 + VAT

• Facebook (Beginners)

– May 22nd, 9 – 12:30, £89 + VAT

• Facebook (Advanced) TBC

• Twitter

– June 4th, 9 – 1:00, £99 + VAT

Concise Training

@concisetraining

mary@concisetraining.net

City & Guilds Level 3 online Qualifications

Bespoke Training / Consultancy

Public workshops