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Facebook and Twitter 101
Central Fort BendChamber Alliance
April 3, 2014
Using andTo Promote Your Business
Get these slides here::http://sarahtpage.com/FortBend2014/
Agenda
Social media reviewFacebook 101Twitter 101Live Demos & Set UpQ&A
Social Media Review
Photo: erinjpattison
Social media is FREE!
Benefits of Social Media
• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for
your brandSource: Social Media for Tourism Pros
Facebook 101
What Is Facebook?
• Social networking service that allows users to connect to friends and businesses
• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,
not businesses. Develop a fan page instead.
Facebook Stats
• Over 1.2 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
Facebook Stats
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Source: IDC; expandedramblings.com
Facebook Benefits to Biz
• Low cost• Engage with fans of your business page• Fans receive your updates and can upload
comments, photos, and video• When fans engage you on your page, their
activity shows up in the News Feeds of their friends– This can prompt others to check out your page and
your business!
Facebook Benefits to Biz
• Can incorporate content from other social media platforms– Ex: blog posts, updates from Twitter, photos from
Instagram, videos from YouTube, location-based apps (Foursquare), etc.
• Targeted advertising opportunities (cheap too!)
Cover Photo
Profile Photo
Views and Apps
Like Button
Contact Info / Bio
Composer
Pinned Post
Page Features
Highlighted Post
Page Features
Admin Panel
Messages
Post Performance
Insights
Manage Page Settings
Grow Your Fanbase
Find Helpful Resources
Admin Panel
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
FacebookCover Photo as Advertising
Source: Mari Smith
Twitter 101
What Is Twitter?
• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”
• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
Twitter Benefits for Biz
• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your
business• Create buzz around upcoming events• Promote your business and other content you
create
Profile Photo or Avatar
User name or handle Bio and
website URL
Recent tweets
Profile Photo or Avatar
User name or handle
Hashtag
Mention
Anatomy of a Tweet
Shortened URL
Retweet
Complete Your Profile
Source: http://socialmediaexaminer.com
Follow People
• Your customers• Your business partners,
suppliers, contractors and vendors
• Your competitors or peers
• Trade or professional organizations for your industry
• Businesses in your neighborhood
• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com
Start Talking
• Types of Twitter MessagesTweet = message you send out to everyone who
follows you@Reply = message you send out as a reply to one
you receivedMention = message you send out that mentions
another Twitter usernameDirect Message (DM) = message you send privately
to another Twitter userRetweet (RT) = message created and sent by
someone else that you share with the people who follow you
Source: http://socialmediaexaminer.com
Connect Your Online Presence
Connect Your Online Presence
Source: http://socialmediaexaminer.com
Share Photos
Source: http://socialmediaexaminer.com
Share Photos
Source: http://socialmediaexaminer.com
Organize People You
Follow Into Lists
Source: http://socialmediaexaminer.com
Use #Hashtags
Use hashtags in your marketing to help people find your business and the
conversations around it.
#
Source: http://socialmediaexaminer.com
Find Local Customershttp://twitter.com/search-advanced
Source: http://socialmediaexaminer.com
Rosenberg, TX
Use Twitter for Market Research
Use Twitter for Market Research
Facebook Page Setup
Facebook Page Setup
1. Permissionsa) Default landing tabb) Posting ability
2. Basic informationa) Editing
3. Profilea) Choose photo and edit thumbnail
4. Featureda) Likes and page owners
Facebook Page Setup
5. Resourcesa) Adsb) Custom user namec) Link to Twitter
6. Admin Rolesa) Add or remove
7. Mobilea) Update via E-mailb) Update via mobile webc) Update via iPhoned) Update via text
Facebook Page Use
Facebook Page Use
1. Page layout and elements2. Write a status update3. Add photos, links, and videos to status updates4. Uploading photos and creating albums5. Create events
Facebook Page Use1. Finding fans2. Posting content
a) Photosb) Videosc) Linksd) Asking questions
3. Tagging other pages4. Sharing posts5. Pinning posts6. Highlighting posts7. Using Facebook as your page
a) Liking other business pagesb) Home feed usage (liking and commenting)
Twitter Page Setup
Twitter Setup
1. Go to http://twitter.com2. Enter your name, password, and email address3. Click on the “Sign Up for Twitter” button4. Create a username5. Click on “Create my Account”
Twitter Setup (cont’d)6. Click on the gear icon at the top right and
select “Settings”a. Account Settings:
1) Select English and Central Time Zone2) DO NOT protect your tweets
b. Profile Settings:1) Upload a profile photo2) Upload a header photo3) Enter real name/business name4) Enter actual location (Ex: Lufkin, TX)5) Enter website URL6) Enter bio – VERY IMPORTANT
c. Design Settings1) Choose a background or upload a new image
Twitter Setup: Next Steps
1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right
1) Search by name, username & location2) Follow other local businesses/people
Twitter Setup: Next Steps
2. Enter some content (140 characters)a. Tell the world you’re on Twitter!b. Talk about an upcoming event, sale, a new
product/servicec. Link to an interesting article related to your
business1) Use a URL shortener like http://bit.ly to save space & for
tracking
d. Reply to someonee. RT someone else’s content
Twitter Setup: Next Steps
3. Promote your pagea. Update your Facebook status with a link to your
new Twitter page – hit up your friendsb. Include links in your E-mail signature, on your
website, in E-newsletters
What Do You Want To Try?
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
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