Date post: | 19-Oct-2014 |
Category: |
Business |
View: | 992 times |
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What is Twitter?
What is Twitter?
Users post brief messages of 140 characters or less.
You choose whom you follow, but anyone can respond to you.
Keys to using Twitter
• Have a plan
• Have personality (and a real name)
•Have the resources to keep it updated
Twitter Applications
Monitter
• Twitter Monitor• “Monitter” twitter with a set of keywords and
watch what people are saying• Monitter
FutureTweets
• Schedule Twitter messages• Send at a specific time • Perfect for busy schedules!!• FutureTweets
twtQpon• Online coupon creator that helps you create
and distribute coupons on twitter• Offers exclusive coupons to your followers• twtQpon
Twitpic
• Allows you to share photos on Twitter• Post pictures through phone or the site itself• Twitpic
BubbleTweet• Visually interact with your followers• Record short video• Post on Twitter• Bubble pops out for followers to see message• bubbletweet
Find the right apps
• Quick Google search for “free twitter apps”• Find apps that are right for YOUR business• Don’t go overboard with apps
Facebook Pages
•Let users become “fans” of your page•Easily accessible & highly customizable•Provide organizations with social presence
Facebook Pages• Easiest way to establish a presence on Facebook• Send updates to your fans• Extend with customized applications• Improve reputation• Collect data/content• Keep an ongoing dialogue with customers
Facebook Pages
Heartside Ministry
Compassion International
Fox News
Facebook Pros and Cons
• Broad demographic• Creative personalized opportunities• Easy to create and can update at any moment• Most preferred over Yahoo Messenger, Gmail,
Hotmail, Flickr, Youtube and Myspace• More complex navigation• Harder to get responses on postings
Twitter Pros and Cons
• Easy to navigate, update, and link• Reaches far beyond your inner circle of friends• Get instantaneous responses and can use RSS feeds
to get updates• Limited Updates (140 Characters)• Some don’t find it immediately useful• Can be used by anyone
Facebook & Twitter Audience
• Migrate to Social networking cites• Org. can communicate two ways to audience• Audience Growth: Year over year– Twitter- 330%– Facebook- 116%
Integrating Social Media
I. Create a layered approach• Combine social networks with traditional marketing • Use each platform according to its strengths
II. Layout your plan• Write down your desired results/goals• Decide which avenues would produce those results
III. Make a schedule • Get a schedule & assign tasks/mediums to team members• Make sure everything coincides & sends the same message
Integrating Social Media
Example: Shoe Boutique Wants to Increase Traffic to Store During the Holiday Season
• Send holiday postcard to mailing list; offer a discount & feature a hot shoe
• Send blast e-mails every few weeks with featured shoes, gift giving tips, and a discount coupon
• On Twitter, tweet about new arrivals, secret shopping discount codes, fashion tips, and cool shoe sightings
• Host a blog and comment on the hottest looks of the season, discuss fashion trends, and offer fashion advice
• On Facebook, create a fun Facebook quiz about shoes (e.g., what your favorite shoe says about you, what’s your favorite shoe this season?), post photos from events at the store, and feature shoes paired with outfits
•Offer advice, share links & provide content that’s important to the consumer
DON’T JUST MARKET YOUR
COMPANY & OFFERINGS
• Build a relationship with your consumers • By becoming a friend & advisor,
you’ll grow your followers
Thanks for your time.
Audry, Janelle, Julia, Katey, Meghan
Cornerstone University SIFE
www.cornerstonesife.com