+ All Categories
Home > Business > Facebook and Twitter for Non-Profits

Facebook and Twitter for Non-Profits

Date post: 19-Oct-2014
Category:
View: 992 times
Download: 1 times
Share this document with a friend
Description:
Presented Feb 9 by Cornerstone University Students In Free Enterprise (SIFE). Helps non-profit organizations learn the basics of Social Media outlets to grow their organization.
Popular Tags:
24
Transcript
Page 1: Facebook and Twitter for Non-Profits
Page 2: Facebook and Twitter for Non-Profits

What is Twitter?

Page 3: Facebook and Twitter for Non-Profits

What is Twitter?

Users post brief messages of 140 characters or less.

You choose whom you follow, but anyone can respond to you.

Page 4: Facebook and Twitter for Non-Profits

Keys to using Twitter

• Have a plan

• Have personality (and a real name)

•Have the resources to keep it updated

Page 5: Facebook and Twitter for Non-Profits

Twitter Applications

Page 6: Facebook and Twitter for Non-Profits

Monitter

• Twitter Monitor• “Monitter” twitter with a set of keywords and

watch what people are saying• Monitter

Page 7: Facebook and Twitter for Non-Profits

FutureTweets

• Schedule Twitter messages• Send at a specific time • Perfect for busy schedules!!• FutureTweets

Page 8: Facebook and Twitter for Non-Profits

twtQpon• Online coupon creator that helps you create

and distribute coupons on twitter• Offers exclusive coupons to your followers• twtQpon

Page 9: Facebook and Twitter for Non-Profits

Twitpic

• Allows you to share photos on Twitter• Post pictures through phone or the site itself• Twitpic

Page 10: Facebook and Twitter for Non-Profits

BubbleTweet• Visually interact with your followers• Record short video• Post on Twitter• Bubble pops out for followers to see message• bubbletweet

Page 11: Facebook and Twitter for Non-Profits

Find the right apps

• Quick Google search for “free twitter apps”• Find apps that are right for YOUR business• Don’t go overboard with apps

Page 12: Facebook and Twitter for Non-Profits

Facebook

Page 13: Facebook and Twitter for Non-Profits

Facebook Pages

•Let users become “fans” of your page•Easily accessible & highly customizable•Provide organizations with social presence

Page 14: Facebook and Twitter for Non-Profits

Facebook Pages• Easiest way to establish a presence on Facebook• Send updates to your fans• Extend with customized applications• Improve reputation• Collect data/content• Keep an ongoing dialogue with customers

Page 16: Facebook and Twitter for Non-Profits
Page 17: Facebook and Twitter for Non-Profits

Facebook Pros and Cons

• Broad demographic• Creative personalized opportunities• Easy to create and can update at any moment• Most preferred over Yahoo Messenger, Gmail,

Hotmail, Flickr, Youtube and Myspace• More complex navigation• Harder to get responses on postings

Page 18: Facebook and Twitter for Non-Profits

Twitter Pros and Cons

• Easy to navigate, update, and link• Reaches far beyond your inner circle of friends• Get instantaneous responses and can use RSS feeds

to get updates• Limited Updates (140 Characters)• Some don’t find it immediately useful• Can be used by anyone

Page 19: Facebook and Twitter for Non-Profits

Facebook & Twitter Audience

• Migrate to Social networking cites• Org. can communicate two ways to audience• Audience Growth: Year over year– Twitter- 330%– Facebook- 116%

Page 20: Facebook and Twitter for Non-Profits

Integrating Social Media

Page 21: Facebook and Twitter for Non-Profits

I. Create a layered approach• Combine social networks with traditional marketing • Use each platform according to its strengths

II. Layout your plan• Write down your desired results/goals• Decide which avenues would produce those results

III. Make a schedule • Get a schedule & assign tasks/mediums to team members• Make sure everything coincides & sends the same message

Integrating Social Media

Page 22: Facebook and Twitter for Non-Profits

Example: Shoe Boutique Wants to Increase Traffic to Store During the Holiday Season

• Send holiday postcard to mailing list; offer a discount & feature a hot shoe

• Send blast e-mails every few weeks with featured shoes, gift giving tips, and a discount coupon

• On Twitter, tweet about new arrivals, secret shopping discount codes, fashion tips, and cool shoe sightings

• Host a blog and comment on the hottest looks of the season, discuss fashion trends, and offer fashion advice

• On Facebook, create a fun Facebook quiz about shoes (e.g., what your favorite shoe says about you, what’s your favorite shoe this season?), post photos from events at the store, and feature shoes paired with outfits

Page 23: Facebook and Twitter for Non-Profits

•Offer advice, share links & provide content that’s important to the consumer

DON’T JUST MARKET YOUR

COMPANY & OFFERINGS

• Build a relationship with your consumers • By becoming a friend & advisor,

you’ll grow your followers

Page 24: Facebook and Twitter for Non-Profits

Thanks for your time.

Audry, Janelle, Julia, Katey, Meghan

Cornerstone University SIFE

www.cornerstonesife.com


Recommended