A publication of

BEYOND THE FACEBOOK BUSINESS PAGE

How to Generate

with Facebook

INTRODUCTORY

IS THIS BOOK RIGHT FOR ME?

INTERMEDIATE

ADVANCED

BEYOND THE FACEBOOK BUSINESS PAGE: HOW TO GENERATE TRAFFIC AND LEADS WITH FACEBOOOK

author of Facebook Marketing for Dummies,

All-in-One

FOLLOW ME ON TWITTER@ANDREAVAHL

2

CONTENTS

HOW TO DRIVE WEBSITE TRAFFIC WITH FACEBOOK /8

WHAT CONTENT TO POST ON FACEBOOK /12

HOW TO ADVERTISE ON FACEBOOK /19

HOW TO CAPTURE LEADS ON FACEBOOK /28

FACEBOOK CONTESTS & SWEEPSTAKES /46

CONCLUSION & ADDITIONAL RESOURCES /53

As you engage with your audience they

will begin to know, like, and trust you.

This critical step is what is often required

for them to purchase from you.

“”

Driving

6 7

CHAPTER 1

HOW TO DRIVE WEBSITE TRAFFIC WITH FACEBOOK

More

click on that More

More if

9

Give people resources that will drive “ ”

You

11

CHAPTER 2

WHAT CONTENT TO POST ON FACEBOOK

13

Content is king on Facebook, too. “ ”

14 15

1

The NetworkedBlogs application offers a couple

of advantages as a means to automatically post

to your Page:

16 17

A FREQUENTLY ASKED QUESTIONS PAGE

SPECIAL ARTICLES

2

3

?

18

EXAMPLES OF YOUR WORK

A

TESTIMONIALS

Request Recommendations

CHAPTER 3

HOW TO ADVERTISE ON FACEBOOK“

$$$$$$

HOW TO ADVERTISE YOUR FAN PAGE

21

Once you have answered these key

questions, you can get your cam-

paign started at http://www.face-

book.com/business/ads/. Read

the material there to become more

familiar with the best practices

and then click the green Create an

Ad button.

2322

FACEBOOK ADVERTISING CAMPAIGN PLAN

24

CONNECTIONS ON FACEBOOK

ADVANCED DEMOGRAPHICS

The targeting section of the ad creation process will be where you select the demographics and

LOCATION

AGE

SEX

INTERESTS

I

25

26

MEASURING YOUR TRAFFIC

27

PRICING & SCHEDULING

CHAPTER 4

HOW TO CAPTURE LEADS ON FACEBOOK

If content is king then email is queen. “ ”29

31

WHAT IS A LEAD?

vary between companies and the “sales funnel” can look different for

Someone who likes your page may not have the authority or means to purchase your

Before someone can purchase from you, they must also have a need for your

-

already have a similar product or they could be hesitant to change

that will capture

32 33

34

35

FACEBOOK

APPS

37

OFFERING FREEBIES REWARDS

note: only available with the Top Fans Pro ac-

count

WEBINARS ON FACEBOOK

Webinars that teach your audience

something valuable are a fantastic way to capture leads.

“ ”39

41

4342

REMIND PEOPLE

ASK PEOPLE TO SHARE

clear call to action within the

PROMOTE EARLY AND OFTEN

44 45

CHAPTER 6

FACEBOOK CONTESTS & SWEEPSTAKES

A

A contest can draw attention

to your business and give you

a list of people who want your

product or service.

“”

47

48

CONTESTS:

SWEEPSTAKES

win

51

You shouldn’t admin-

ister a contest through

Facebook except

through an application.

CONCLUSION & ADDITIONAL RESOURCES

52

54

“ ”The fortune is in the follow up. MEASURE THE ROI OF FACEBOOK

www.HubSpot.com/demo