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www.pagemodo.com Facebook Contests: Why, How, and What
Running a Facebook contest is a great way to
spark engagement, increase your page rank,
and grow your Facebook fanbase.
In this presentation, we’ll cover:
•WHY you should run a contest
•HOW to run it, market it, and analyze it
•WHAT not to do
Get Exposure on Your PagePeople love to be the first to know about
something, and tell others about it.
Increase Your LikesThe virality of contests will bring ina number of new likes on its ownas people share with their friends.
Encourage Participationand Engagement
A contest that requires participationfrom your followers is much morelikely to increase their attachments
to your brand.
Get to Know Your EngagedFan Base
People are much more willing to sharepersonal information when there’s
something in it for them.What do you want to know?
Grow Your Email DatabaseIf you have an email marketing program,take the opportunity to request an email
address to add to your database.
2Based on those goals, decide what typeof contest you will run (sweepstakes,
giveaway, juried contest).
3Write out an official plan. What you wantto achieve, the nuts and bolts of the
contest itself, etc.
5Find the right platform on which torun your contest. You can now runcontests right from your page, but3rd-party apps are more organized
and functional.
7Market, market, market. There’s nopoint in running a contest if you don’thave a plan to tell the world about it!
8When the contest ends, select awinner (randomly or by jury) andnotify them via email or phone.
Post the winner to your page after.
Choose a Catchy Contest TitleYour contest title might just make the
difference between someone clicking onyour contest, or moving on with his or
her day.
Link To Your ContestEverywhere
Your website, your email signature, a visual image on your Facebook page,
on all other social networks, in yourcover photo — everywhere.
Tell Everyone About ItIf you have a blog, make a short entry
about your contest. If you have anemail list, then email your list telling
them about the contest, andpost daily on social media.
Promote!Even on a small budget, you can
significantly increase the traffic to your contests using ads and promoted posts.
You can’t measure the success of astrategy if you don’t start by setting
clear goals and defining what it is youwant your contest to accomplish in
the first place.
FinancialDepending on the type of social media contestyou want to run, you may see some immediatefinancial return. If the goal of your social mediacontest was to increase revenue, checking the
boooks after it’s over is a good way toindicate your success.
SearchTraffic&ExposureOne feature of well-run social media contests isthat they are highly viral. This means that your
followers are likely to share them and the pagesthey link to with their networks, increasing your
search ranking. Check your site traffic before thecontest starts, and after it’s done to see the benefit.
EngagementThis measure is the hardest to pin down from a
financial return standpoint, but is nonetheless anincredibly worthwhile goal to set for your socialmedia contest. How you report that financiallyis murky. It requires a little more creativity to
quantify, but the quality of this kind ofmarketing is clear.
1. IgnoringFacebookRules&Guidelines
2. Not Knowing Local, National, and International Laws
3. Forgetting to Clearly Define Measureable Goals
4. Making the Contest Too Complicated
5. Notifying Winners Improperly
6. Promoting the Contest Poorly
We hope the advice you just read will helpyou win BIG with Facebook contests!
Run and manage contests, design cover photos,create custom tabs, schedule posts, and more
with tools from Pagemodo.
More at www.pagemodo.com/contests
