2013 Preview & Measuring Business Results

Brian Johnson2.7.13

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Facebook Stories

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http://www.facebookstories.com/

Across 63 campaigns3X ROI or better in 70% of campaigns 5X ROI or better in 49% of campaigns

Source: Variety of 3rd party methodologies like panels and mix media models, all client initiated

Facebook Works: ROI throughout the funnel

Products to Solutions Facebook Works Mobile First

Products to Solutions Facebook Works Mobile First

Making Facebook seamless across all devices.

Products to Solutions Facebook Works Mobile First

Industry standard Facebook

vs.

Products to Solutions Facebook Works Mobile First

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Business Objectives Drive incremental sales and store traffic

Increase trial against premium products

Improve taste perceptions

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Crunched for Time? Consumers are increasingly pressed for time and tend to skip lunch, bring in leftovers, etc…

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Creative Samples

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Measurement PlanReach / Frequency

Resonance

Reaction

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The Result

Up to and over 4x return on ad spend

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